{"id":12788,"date":"2010-03-09T08:17:23","date_gmt":"2010-03-09T13:17:23","guid":{"rendered":"http:\/\/BrandTwist.com\/?p=2114"},"modified":"2018-10-18T20:14:21","modified_gmt":"2018-10-18T20:14:21","slug":"the-tale-of-the-boy-and-the-box","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/inspiration\/the-tale-of-the-boy-and-the-box\/","title":{"rendered":"The Tale of the Boy and the Box"},"content":{"rendered":"<p>My Mom got me snow shoes for my birthday.<a href=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2010\/03\/IMG00009.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2115 alignright\" alt=\"IMG00009\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2010\/03\/IMG00009-300x225.jpg\" width=\"216\" height=\"162\" \/><\/a><\/p>\n<p>Having just tried out a pair at my friend&#8217;s house\u00a0in Vermont, I was very excited.<\/p>\n<p>But not half as excited as my 8 year son who promptly got to work transforming the empty LL Bean box into a fort.<\/p>\n<p>I looked at the box, determined it had served it&#8217;s shipping purpose and started to put it in the recycle pile.<\/p>\n<p>Fortunately, his imagination stepped in and he quickly reclaimed the empty box as a toy.<\/p>\n<p>He spent the next hour cutting out a peep hole in the side, covering it with black paper (better to hide) and rigging a pretty sophisticated system to attach a light bulb to the inside corner of the box &#8220;just in case&#8221;.<\/p>\n<p><!--more Keep reading \u00bb --><br \/>\nThank god for kids and their imaginations.<\/p>\n<p>Now, I know you are probably thinking &#8220;this just proves that we don&#8217;t need to spend money on expensive toys for kids, we should just give them empty boxes.&#8221;<\/p>\n<p>That was my first reaction too.<\/p>\n<p>But then I stepped back and thought, maybe the bigger lesson is we should approach branding and creativity more like empty boxes.<\/p>\n<p>E.g. more open to possibilities and forcing ourselves to look beyond the obvious functionality of something to really create something different&#8230;.magical.<\/p>\n<p>That&#8217;s my point of view. What&#8217;s your twist?<br \/>\nWhen was the last time you practiced &#8220;empty box&#8221; thinking?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>My Mom got me snow shoes for my birthday. Having just tried out a pair at my friend&#8217;s house\u00a0in Vermont, I was very excited. But not half as excited as my 8 year son who promptly got to work transforming the empty LL Bean box into a fort. I looked at the box, determined it [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[104,92,37],"tags":[],"class_list":{"0":"post-12788","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-childhood","7":"category-creativity","8":"category-inspiration"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12788","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=12788"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12788\/revisions"}],"predecessor-version":[{"id":16533,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12788\/revisions\/16533"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=12788"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=12788"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=12788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}