{"id":12789,"date":"2010-03-10T09:14:11","date_gmt":"2010-03-10T14:14:11","guid":{"rendered":"http:\/\/BrandTwist.com\/?p=2167"},"modified":"2018-10-18T20:14:21","modified_gmt":"2018-10-18T20:14:21","slug":"the-whoopi-goldberg-poise-ad-huh","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/advertising\/the-whoopi-goldberg-poise-ad-huh\/","title":{"rendered":"The Whoopi Goldberg Poise Ad: Huh?"},"content":{"rendered":"

I don’t remember a lot of ads from Sunday’s Academy Awards Ceremony.<\/p>\n

But I do remember this ad for Poise with Whoopi Goldberg. But I’m not sure if that’s a good or a bad thing.<\/p>\n

<\/embed><\/object>
\nI keep thinking about this ad, and I can’t decide if it’s brilliant or ridiculous.<\/p>\n

On the positive side, it definitely takes a unique approach to a\u00a0somewht taboo\u00a0subject (female incontinence) and attempts to bring it out into the open and a very public forum- using very public women.<\/p>\n

Whether Whoopi’s humor works (fake French accent and all) is another story. I think she’s a polarizing celebrity. You either love her or hate her. I’ve never been a huge fan.<\/p>\n

But I think what keeps me pondering this commercial, is I don’t really understand the strategy.<\/p>\n


\nSo if Joan of Arc, \u00a0Cleopatra,\u00a0Lady Godiva \u00a0etc. had been able to use Poise, they wouldn’t have had to worry about leakage, and they could have accomplished more?<\/p>\n

Huh?<\/p>\n

There are so many characters in this spot and so many of them don’t make sense.<\/p>\n

Assuming Joan and Lady G could have been even more effective with Poise (which\u00a0I think is already asking a lot of some pretty incredible historical women) this metaphor completely falls apart for me when you bring in the Statue of Liberty and the Princess and the Pea.<\/p>\n

What am I missing here? I just don’t get it.<\/p>\n

But I am talking about it. Maybe that was the whole point.<\/p>\n

Is that enough?<\/p>\n

In these days of everybody has an opinion (and a blog) is all chatter, good chatter?<\/p>\n

That’s my point of view. What’s your twist?<\/p>\n

What do you think of this Poise ad?<\/p>\n","protected":false},"excerpt":{"rendered":"

I don’t remember a lot of ads from Sunday’s Academy Awards Ceremony. But I do remember this ad for Poise with Whoopi Goldberg. But I’m not sure if that’s a good or a bad thing. I keep thinking about this ad, and I can’t decide if it’s brilliant or ridiculous. On the positive side, it […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-12789","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-advertising"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=12789"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12789\/revisions"}],"predecessor-version":[{"id":16532,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12789\/revisions\/16532"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=12789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=12789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=12789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}