{"id":12792,"date":"2010-04-08T08:48:53","date_gmt":"2010-04-08T13:48:53","guid":{"rendered":"http:\/\/BrandTwist.com\/?p=2241"},"modified":"2018-10-18T20:14:21","modified_gmt":"2018-10-18T20:14:21","slug":"helping-creatives-become-better-presenters","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/agencyclient-relations\/helping-creatives-become-better-presenters\/","title":{"rendered":"Helping Creatives Become Better Presenters"},"content":{"rendered":"

Is a killer idea poorly presented still a killer idea?<\/p>\n

Maybe, but it probably has less of a chance of getting sold through.<\/p>\n

In my experience, many of the qualities that make creative people great creatives, don’t always make them effective presenters.<\/p>\n

I am of course generalizing, but sometimes creative types seem more comfortable interacting with their macs then they do with actual human beings across a conference table.Especially\u00a0when the conference room is quite full.<\/p>\n

Or since they don’t want to be too “salesy” (which is understandable) they come across as lacking\u00a0 conviction\u00a0or passion for their ideas.<\/p>\n

That’s why I was intrigued when a former Interbrand colleague, Darrell Hayden, emailed me and told me he had\u00a0created a methodology\u00a0designed specifically to help designers and other creative people\u00a0hone and improve their presentation skills.<\/p>\n

It’s called Speaking of Creative.<\/a> Check out his website and you can see Darrell in action with some of his students.<\/p>\n

<\/p>\n

He developed this methodology after many years and countless design and branding presentations and also through his work teaching design at the Academy of Art University in San Francisco.<\/p>\n

He’s now offering these services to other clients through his newly created consultancy.<\/p>\n

I am really intrigued by this idea. And I have a hunch that it probably would help non-creative types as well.<\/p>\n

That’s my point of view. What’s your twist?<\/p>\n

Does it matter how well Creative people present if the ideas are great in the first place?<\/p>\n","protected":false},"excerpt":{"rendered":"

Is a killer idea poorly presented still a killer idea? Maybe, but it probably has less of a chance of getting sold through. In my experience, many of the qualities that make creative people great creatives, don’t always make them effective presenters. I am of course generalizing, but sometimes creative types seem more comfortable interacting […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,49,92],"tags":[],"class_list":{"0":"post-12792","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-agencyclient-relations","7":"category-careers","8":"category-creativity"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=12792"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12792\/revisions"}],"predecessor-version":[{"id":16524,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12792\/revisions\/16524"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=12792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=12792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=12792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}