{"id":12796,"date":"2011-09-11T17:16:05","date_gmt":"2011-09-11T22:16:05","guid":{"rendered":"http:\/\/BrandTwist.com\/?p=2617"},"modified":"2018-10-18T20:14:19","modified_gmt":"2018-10-18T20:14:19","slug":"does-sex-always-sell","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/advertising\/does-sex-always-sell\/","title":{"rendered":"Does Sex (Always) Sell?"},"content":{"rendered":"

\"orangina-zebra-small-28130\"<\/a><\/p>\n

I\u2019m just back from a wonderful (dare I say \u201csensual\u201d) \u00a0vacation in the South of France.<\/p>\n

The weather was warm, the nights were long and, in general, our time was \u00a0spent in a relaxed languid and indulgent mode.<\/p>\n

Our days and nights were a continuous feast of fragrant, heady wine and mouth-watering \u00a0local delicacies: mussels fresh from the Mediterranean sauteed in garlic, ripe figs picked right from the local trees, creamy gelato in inspired flavors and crepes dripping with chocolate\u2026<\/p>\n

So with all this rampant hedonism, you think an advertising message using sex as it\u2019s theme would automatically hit a positive note, right?<\/p>\n

Well, um no.<\/p>\n

This Orangina ad was everywhere, using various wild animals in anatomically \u201cinteresting\u201d portrayals.<\/p>\n

And as much as my thirst was piqued by the 90 degree days\u2026these ads for the popular carbonated beverage, in my opinion, just fell flat (pun intended).<\/p>\n

<\/p>\n

I just don’t see what’s sexy about a zebra (or a giraffe or any of the other wild animals I saw in the ads). And I’m really not sure about the connection to the product.<\/p>\n

Perhaps the\u00a0line “naturally juicy” may be trying to create some connection between oranges and animals – both objects that are found in nature. ???<\/p>\n

But when\u00a0this line is juxtaposed with these clearly “unnaturally” enhanced illustrations, I find the whole thing a bit disturbing.<\/p>\n

True it\u00a0did\u00a0get my attention. But it it also had me reaching for a Perrier, or another suitable beverage alternative.<\/p>\n

Sex can often be a powerful tool in the advertising arsenal. But I think it’s best used in situations where there is some relevant connection between sex and the\u00a0product an\u00a0(ex. perfume, fashion, alcohol). Where using the product might make you feel more sexy\/desirable.<\/p>\n

I guess you could argue that in the languid summer heat, any thirst-quenching beverage can promise an element of sensual satisfaction…but the use of the animals in such a bizarre, over-sexualized way just confuses me.<\/p>\n

Am I missing something?<\/p>\n

That’s my point of view. What’s your twist?<\/p>\n

Would this sexy zebra get your juices flowing?<\/p>\n

Our\u00a0<\/strong>online\u00a0Brand School<\/a>\u00a0<\/strong>course will give you the insight and tools you need to keep your brand creative and innovative. Receive\u00a0more information about the next semester\u00a0and\u00a0free tools and tips<\/strong>\u00a0<\/strong><\/a>when you\u00a0join our mailing list<\/strong><\/a>.<\/strong><\/p>\n

Please also check us out on\u00a0Twitter<\/a>\u00a0<\/strong>and\u00a0Facebook<\/a><\/strong>\u00a0for more insight and discussion on branding.<\/p>\n

\"\"<\/a><\/p>\n

It was great pulling everything together from touch points, to pillars. I would recommend Brand School to any small biz owner or entrepreneur.\u00a0– Sarah W., Brand School Student<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

I\u2019m just back from a wonderful (dare I say \u201csensual\u201d) \u00a0vacation in the South of France. The weather was warm, the nights were long and, in general, our time was \u00a0spent in a relaxed languid and indulgent mode. Our days and nights were a continuous feast of fragrant, heady wine and mouth-watering \u00a0local delicacies: mussels […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,21,22,27,38,163],"tags":[40,41,204,60,45,215,52,54,216,217,218],"class_list":["post-12796","post","type-post","status-publish","format-standard","category-advertising","category-brand-culture","category-brand-experience","category-brand-personality","category-generating-ideas","category-product-branding","tag-brand","tag-brand-building","tag-brand-message","tag-brand-school","tag-brandtwist","tag-does-sex-sell","tag-julie-cottineau","tag-marketing","tag-sex","tag-sex-in-marketing","tag-verbal-identity-2"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t