{"id":12797,"date":"2011-10-05T21:30:03","date_gmt":"2011-10-06T02:30:03","guid":{"rendered":"http:\/\/BrandTwist.com\/?p=2628"},"modified":"2018-10-18T20:14:19","modified_gmt":"2018-10-18T20:14:19","slug":"a-corporate-loss-that-feels-personal","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-experience\/a-corporate-loss-that-feels-personal\/","title":{"rendered":"A “Corporate” Loss that Feels Personal"},"content":{"rendered":"

\"\"<\/a><\/p>\n

I never met Steve Jobs. In fact, I unfortunately never even had the pleasure of hearing him speak live.<\/p>\n

So why do I feel sad?<\/p>\n

Though I’ve never met the man, I’ve experienced his vision directly and personally…right here at my kitchen table.<\/p>\n

Today I spent a good part of the day test driving my new Air Book.<\/p>\n

Intuitive, lightweight, with layers of discovery and delight. I couldn’t stop touching it.<\/p>\n

I never met the man, but I feel as if he knew me. He knew what a computer should be<\/em>. Could be<\/em>. Not just what is should do<\/em>.<\/p>\n

Vision is great, but it only has real impact when you can experience it first hand in products or services that make a difference.<\/p>\n

And Steve Jobs understood this. He was one of the few leaders in business that was meticulous about design – not out of some obsession or affectation. But because he knew that good design really does make a difference in people’s lives.<\/p>\n

Thank you\u00a0Steve. I hope the Apple brand is strong enough to honor your legacy by remaining true to this principle.<\/p>\n

That’s my point of view. What’s your twist?<\/p>\n

Did Steve Jobs and Apple mean something personal to you?<\/p>\n

\"\"<\/a><\/p>\n

Brand School had great examples of real companies. I was able to dig even deeper, think of things in a new way, and get new ideas for my brand.It was well worth the fee.\u00a0– Brenda C.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

I never met Steve Jobs. In fact, I unfortunately never even had the pleasure of hearing him speak live. So why do I feel sad? Though I’ve never met the man, I’ve experienced his vision directly and personally…right here at my kitchen table. Today I spent a good part of the day test driving my […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,27,63,37,53],"tags":[],"class_list":{"0":"post-12797","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand-experience","7":"category-brand-personality","8":"category-innovation","9":"category-inspiration","10":"category-leadership"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=12797"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12797\/revisions"}],"predecessor-version":[{"id":16487,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12797\/revisions\/16487"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=12797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=12797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=12797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}