{"id":12799,"date":"2011-10-24T18:25:39","date_gmt":"2011-10-24T23:25:39","guid":{"rendered":"http:\/\/BrandTwist.com\/?p=2657"},"modified":"2018-10-18T20:14:19","modified_gmt":"2018-10-18T20:14:19","slug":"first-impressions-matter","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-culture\/first-impressions-matter\/","title":{"rendered":"First Impressions Matter"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2011\/10\/IMG00103-20111024-1354.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2660 aligncenter\" alt=\"IMG00103-20111024-1354\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2011\/10\/IMG00103-20111024-1354-300x225.jpg\" width=\"300\" height=\"225\" \/><\/a><\/p>\n<p>A few weeks ago, I wrote a <a href=\"http:\/\/brandtwist.com\/?p=2567\"><strong>post about the receptionist<\/strong> <\/a>being the most important person in a company. Even more important than the CEO, the front desk staff are the first point of contact and can be powerful brand ambassadors.<\/p>\n<p>I got a lot of positive comments on this and even a few fist bumps (well maybe extra big smiles) from some of the Agency receptionists around NYC.<\/p>\n<p>Today I stopped by Virgin and this little place card greeted me at reception.<\/p>\n<p>It\u00a0immediately put\u00a0a smile on my face.<\/p>\n<p>What a perfect way to start the brand experience.<\/p>\n<p>That&#8217;s my point of view. What&#8217;s your twist?<br \/>\nWhat does your front desk experience say about your brand?<\/p>\n<p>Our<strong>\u00a0<\/strong>online\u00a0<strong><a href=\"http:\/\/BrandSchoolOnline.com\" target=\"_blank\">Brand School<\/a>\u00a0<\/strong>course will give you the tools you need to keep your brand creative and innovative and full of powerful touch points. Receive\u00a0more information about the next semester\u00a0and\u00a0<a href=\"http:\/\/BrandSchoolOnline.com\" target=\"_blank\"><strong>free tools and tips<\/strong><\/a><strong>\u00a0<\/strong>when you<a href=\"http:\/\/BrandSchoolOnline.com\" target=\"_blank\">\u00a0<strong>join our mailing list<\/strong><\/a><strong>.<\/strong><\/p>\n<p>Please also check us out on\u00a0<strong><a href=\"http:\/\/twitter.com\/jcottin\" target=\"_blank\">Twitter<\/a>\u00a0<\/strong>and\u00a0<strong><a href=\"http:\/\/facebook.com\/BrandTwist\" target=\"_blank\">Facebook<\/a><\/strong>\u00a0for more insight and discussion on branding.<\/p>\n<p><a href=\"http:\/\/BrandSchoolOnline.com\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" title=\"BrandTwistSchoolLogosHSept27withTagline-010-1\" alt=\"\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2012\/10\/BrandTwistSchoolLogosHSept27withTagline-010-1-300x128.jpg\" width=\"300\" height=\"128\" \/><\/a><\/p>\n<p><span style=\"color: #b22c91;\">I&#8217;ve taken quite a few courses on branding and marketing overall. However, what attracted me to Brand School was Julie&#8217;s experience with branding from a corporate level.\u00a0&#8211; Malla H., Brand School Student<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A few weeks ago, I wrote a post about the receptionist being the most important person in a company. Even more important than the CEO, the front desk staff are the first point of contact and can be powerful brand ambassadors. I got a lot of positive comments on this and even a few fist [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,22,37],"tags":[40,41,225,60,226,45,80,227,52,54,218],"class_list":{"0":"post-12799","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand-culture","7":"category-brand-experience","8":"category-inspiration","9":"tag-brand","10":"tag-brand-building","11":"tag-brand-culture-2","12":"tag-brand-school","13":"tag-brand-touch-points","14":"tag-brandtwist","15":"tag-business-building","16":"tag-employee-value","17":"tag-julie-cottineau","18":"tag-marketing","19":"tag-verbal-identity-2"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=12799"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12799\/revisions"}],"predecessor-version":[{"id":16485,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12799\/revisions\/16485"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=12799"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=12799"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=12799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}