{"id":12799,"date":"2011-10-24T18:25:39","date_gmt":"2011-10-24T23:25:39","guid":{"rendered":"http:\/\/BrandTwist.com\/?p=2657"},"modified":"2018-10-18T20:14:19","modified_gmt":"2018-10-18T20:14:19","slug":"first-impressions-matter","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-culture\/first-impressions-matter\/","title":{"rendered":"First Impressions Matter"},"content":{"rendered":"

\"IMG00103-20111024-1354\"<\/a><\/p>\n

A few weeks ago, I wrote a post about the receptionist<\/strong> <\/a>being the most important person in a company. Even more important than the CEO, the front desk staff are the first point of contact and can be powerful brand ambassadors.<\/p>\n

I got a lot of positive comments on this and even a few fist bumps (well maybe extra big smiles) from some of the Agency receptionists around NYC.<\/p>\n

Today I stopped by Virgin and this little place card greeted me at reception.<\/p>\n

It\u00a0immediately put\u00a0a smile on my face.<\/p>\n

What a perfect way to start the brand experience.<\/p>\n

That’s my point of view. What’s your twist?
\nWhat does your front desk experience say about your brand?<\/p>\n

Our\u00a0<\/strong>online\u00a0Brand School<\/a>\u00a0<\/strong>course will give you the tools you need to keep your brand creative and innovative and full of powerful touch points. Receive\u00a0more information about the next semester\u00a0and\u00a0free tools and tips<\/strong><\/a>\u00a0<\/strong>when you\u00a0join our mailing list<\/strong><\/a>.<\/strong><\/p>\n

Please also check us out on\u00a0Twitter<\/a>\u00a0<\/strong>and\u00a0Facebook<\/a><\/strong>\u00a0for more insight and discussion on branding.<\/p>\n

\"\"<\/a><\/p>\n

I’ve taken quite a few courses on branding and marketing overall. However, what attracted me to Brand School was Julie’s experience with branding from a corporate level.\u00a0– Malla H., Brand School Student<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

A few weeks ago, I wrote a post about the receptionist being the most important person in a company. Even more important than the CEO, the front desk staff are the first point of contact and can be powerful brand ambassadors. I got a lot of positive comments on this and even a few fist […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,22,37],"tags":[40,41,225,60,226,45,80,227,52,54,218],"class_list":["post-12799","post","type-post","status-publish","format-standard","category-brand-culture","category-brand-experience","category-inspiration","tag-brand","tag-brand-building","tag-brand-culture-2","tag-brand-school","tag-brand-touch-points","tag-brandtwist","tag-business-building","tag-employee-value","tag-julie-cottineau","tag-marketing","tag-verbal-identity-2"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t