{"id":12807,"date":"2012-01-24T23:54:38","date_gmt":"2012-01-24T23:54:38","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=3138"},"modified":"2018-10-18T20:14:18","modified_gmt":"2018-10-18T20:14:18","slug":"dow-xla-2","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/results\/dow-xla-2\/","title":{"rendered":"DOW XLA"},"content":{"rendered":"<p>Julie worked with Dow Fiber Solutions to brand the miracle fiber XLA. As an ingredient brand in the premium segment, XLA&#x2122; brings stretch fiber to a whole new level by creating a perfectly smooth fit, less compressed feel, and more flexible give for everyday luxury all day long. Interbrand developed an engaging identity and idea A Feeling that Lasts which speaks to XLA\u2019s elasticity and emotional benefit of continuous comfort. The orange color communicates modernity and high quality. XLA&#8217;s introduction brought Dow a slew of partnerships with designer brands\u00a0like\u00a0<strong>Alice + Olivia<\/strong>\u00a0and\u00a0<strong>Citizens for Humanity.\u00a0<a href=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2012\/01\/DOW-XLA-re1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3139\" title=\"DOW-XLA-re\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2012\/01\/DOW-XLA-re1.jpg\" alt=\"\" width=\"899\" height=\"390\" \/><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Julie worked with Dow Fiber Solutions to brand the miracle fiber XLA. As an ingredient brand in the premium segment, XLA&#x2122; brings stretch fiber to a whole new level by creating a perfectly smooth fit, less compressed feel, and more flexible give for everyday luxury all day long. Interbrand developed an engaging identity and idea [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":3139,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[228],"tags":[],"class_list":{"0":"post-12807","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-results"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=12807"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12807\/revisions"}],"predecessor-version":[{"id":16475,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12807\/revisions\/16475"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=12807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=12807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=12807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}