{"id":12811,"date":"2012-01-24T23:59:22","date_gmt":"2012-01-24T23:59:22","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=3459"},"modified":"2018-10-18T20:14:18","modified_gmt":"2018-10-18T20:14:18","slug":"cadburry-schweppes","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/results\/cadburry-schweppes\/","title":{"rendered":"Cadburry Schweppes"},"content":{"rendered":"<p>Cadbury Schweppes Americas Beverages (CSAB) came to Interbrand for a better packaging solution for their core diet brands. The Company wished to play on a newly harvested consumer insight of\u00a0Change your Mood, Change your Style Change your Flavor\u00a0and position itself as an alternative to the typical, women&#8217;s diet soda routine.\u00a0 Julie and team produced a family design theme that allowed easy depiction of the flavor variations and a strong shelf presence. Total volume sales saw an 8.1 percent increase over the year prior. Best-selling Diet Sunkist celebrated a 14 percent increase.\u00a0 Now that\u2019s refreshing news!<a href=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2012\/02\/cadbryshp-re.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3460\" title=\"cadbryshp-re\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2012\/02\/cadbryshp-re.jpg\" alt=\"\" width=\"650\" height=\"390\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cadbury Schweppes Americas Beverages (CSAB) came to Interbrand for a better packaging solution for their core diet brands. The Company wished to play on a newly harvested consumer insight of\u00a0Change your Mood, Change your Style Change your Flavor\u00a0and position itself as an alternative to the typical, women&#8217;s diet soda routine.\u00a0 Julie and team produced a [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":3460,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[228],"tags":[],"class_list":{"0":"post-12811","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-results"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=12811"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12811\/revisions"}],"predecessor-version":[{"id":16471,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12811\/revisions\/16471"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=12811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=12811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=12811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}