{"id":12811,"date":"2012-01-24T23:59:22","date_gmt":"2012-01-24T23:59:22","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=3459"},"modified":"2018-10-18T20:14:18","modified_gmt":"2018-10-18T20:14:18","slug":"cadburry-schweppes","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/results\/cadburry-schweppes\/","title":{"rendered":"Cadburry Schweppes"},"content":{"rendered":"

Cadbury Schweppes Americas Beverages (CSAB) came to Interbrand for a better packaging solution for their core diet brands. The Company wished to play on a newly harvested consumer insight of\u00a0Change your Mood, Change your Style Change your Flavor\u00a0and position itself as an alternative to the typical, women’s diet soda routine.\u00a0 Julie and team produced a family design theme that allowed easy depiction of the flavor variations and a strong shelf presence. Total volume sales saw an 8.1 percent increase over the year prior. Best-selling Diet Sunkist celebrated a 14 percent increase.\u00a0 Now that\u2019s refreshing news!\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Cadbury Schweppes Americas Beverages (CSAB) came to Interbrand for a better packaging solution for their core diet brands. The Company wished to play on a newly harvested consumer insight of\u00a0Change your Mood, Change your Style Change your Flavor\u00a0and position itself as an alternative to the typical, women’s diet soda routine.\u00a0 Julie and team produced a […]<\/p>\n","protected":false},"author":6,"featured_media":3460,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[228],"tags":[],"class_list":["post-12811","post","type-post","status-publish","format-standard","has-post-thumbnail","category-results"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t