{"id":12813,"date":"2012-01-25T01:46:40","date_gmt":"2012-01-25T01:46:40","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=3228"},"modified":"2018-10-18T20:14:17","modified_gmt":"2018-10-18T20:14:17","slug":"leveraging-social-media-to-enhance-the-brand-4","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/courses-events\/leveraging-social-media-to-enhance-the-brand-4\/","title":{"rendered":"IABC Social Media"},"content":{"rendered":"<p>The International Association of Business Communicators (IABC) is a worldwide learning community for professionals committed to improving the effectiveness of organizations through strategic communication. Julie shared her experiences in Leveraging Social Media to Enhance the Brand. She talked about best practices and challenges in this medium and shared some of Virgin\u2019s approaches across their different businesses.<\/p>\n<p><a href=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2012\/01\/iabc2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3229\" title=\"iabc\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2012\/01\/iabc2.jpg\" alt=\"\" width=\"650\" height=\"390\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The International Association of Business Communicators (IABC) is a worldwide learning community for professionals committed to improving the effectiveness of organizations through strategic communication. Julie shared her experiences in Leveraging Social Media to Enhance the Brand. She talked about best practices and challenges in this medium and shared some of Virgin\u2019s approaches across their different [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":3229,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-12813","post","type-post","status-publish","format-standard","has-post-thumbnail","category-courses-events"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"The International Association of Business Communicators (IABC) is a worldwide learning community for professionals committed to improving the effectiveness of organizations through strategic communication. Julie shared her experiences in Leveraging Social Media to Enhance the Brand. She talked about best practices and challenges in this medium and shared some of Virgin\u2019s approaches across their different\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Julie\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/brandtwist.com\/blog\/courses-events\/leveraging-social-media-to-enhance-the-brand-4\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"BrandTwist Blog - The official blog of BrandTwist\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"IABC Social Media - BrandTwist Blog\" \/>\n\t\t<meta property=\"og:description\" content=\"The International Association of Business Communicators (IABC) is a worldwide learning community for professionals committed to improving the effectiveness of organizations through strategic communication. Julie shared her experiences in Leveraging Social Media to Enhance the Brand. She talked about best practices and challenges in this medium and shared some of Virgin\u2019s approaches across their different\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/brandtwist.com\/blog\/courses-events\/leveraging-social-media-to-enhance-the-brand-4\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2012-01-25T01:46:40+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2018-10-18T20:14:17+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"IABC Social Media - BrandTwist Blog\" \/>\n\t\t<meta name=\"twitter:description\" content=\"The International Association of Business Communicators (IABC) is a worldwide learning community for professionals committed to improving the effectiveness of organizations through strategic communication. Julie shared her experiences in Leveraging Social Media to Enhance the Brand. She talked about best practices and challenges in this medium and shared some of Virgin\u2019s approaches across their different\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/courses-events\\\/leveraging-social-media-to-enhance-the-brand-4\\\/#blogposting\",\"name\":\"IABC Social Media - BrandTwist Blog\",\"headline\":\"IABC Social Media\",\"author\":{\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/author\\\/julie\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":3229},\"datePublished\":\"2012-01-25T01:46:40+00:00\",\"dateModified\":\"2018-10-18T20:14:17+00:00\",\"inLanguage\":\"en\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/courses-events\\\/leveraging-social-media-to-enhance-the-brand-4\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/courses-events\\\/leveraging-social-media-to-enhance-the-brand-4\\\/#webpage\"},\"articleSection\":\"Courses and Events\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/courses-events\\\/leveraging-social-media-to-enhance-the-brand-4\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/brandtwist.com\\\/blog\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/category\\\/courses-events\\\/#listItem\",\"name\":\"Courses and Events\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/category\\\/courses-events\\\/#listItem\",\"position\":2,\"name\":\"Courses and Events\",\"item\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/category\\\/courses-events\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/courses-events\\\/leveraging-social-media-to-enhance-the-brand-4\\\/#listItem\",\"name\":\"IABC Social Media\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/courses-events\\\/leveraging-social-media-to-enhance-the-brand-4\\\/#listItem\",\"position\":3,\"name\":\"IABC Social Media\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/category\\\/courses-events\\\/#listItem\",\"name\":\"Courses and Events\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/#organization\",\"name\":\"BrandTwist Blog\",\"description\":\"The official blog of BrandTwist\",\"url\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/author\\\/julie\\\/#author\",\"url\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/author\\\/julie\\\/\",\"name\":\"Julie\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/courses-events\\\/leveraging-social-media-to-enhance-the-brand-4\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/83889069261a10d36de1e53a701571f0b7897fa7a08af52fd6a2da6b7f3ffae9?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Julie\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/courses-events\\\/leveraging-social-media-to-enhance-the-brand-4\\\/#webpage\",\"url\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/courses-events\\\/leveraging-social-media-to-enhance-the-brand-4\\\/\",\"name\":\"IABC Social Media - BrandTwist Blog\",\"description\":\"The International Association of Business Communicators (IABC) is a worldwide learning community for professionals committed to improving the effectiveness of organizations through strategic communication. Julie shared her experiences in Leveraging Social Media to Enhance the Brand. She talked about best practices and challenges in this medium and shared some of Virgin\\u2019s approaches across their different\",\"inLanguage\":\"en\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/courses-events\\\/leveraging-social-media-to-enhance-the-brand-4\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/author\\\/julie\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/author\\\/julie\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":3229,\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/courses-events\\\/leveraging-social-media-to-enhance-the-brand-4\\\/#mainImage\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/courses-events\\\/leveraging-social-media-to-enhance-the-brand-4\\\/#mainImage\"},\"datePublished\":\"2012-01-25T01:46:40+00:00\",\"dateModified\":\"2018-10-18T20:14:17+00:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/\",\"name\":\"BrandTwist Blog\",\"description\":\"The official blog of BrandTwist\",\"inLanguage\":\"en\",\"publisher\":{\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"IABC Social Media - BrandTwist Blog","description":"The International Association of Business Communicators (IABC) is a worldwide learning community for professionals committed to improving the effectiveness of organizations through strategic communication. Julie shared her experiences in Leveraging Social Media to Enhance the Brand. She talked about best practices and challenges in this medium and shared some of Virgin\u2019s approaches across their different","canonical_url":"https:\/\/brandtwist.com\/blog\/courses-events\/leveraging-social-media-to-enhance-the-brand-4\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/brandtwist.com\/blog\/courses-events\/leveraging-social-media-to-enhance-the-brand-4\/#blogposting","name":"IABC Social Media - BrandTwist Blog","headline":"IABC Social Media","author":{"@id":"https:\/\/brandtwist.com\/blog\/author\/julie\/#author"},"publisher":{"@id":"https:\/\/brandtwist.com\/blog\/#organization"},"image":{"@type":"ImageObject","url":3229},"datePublished":"2012-01-25T01:46:40+00:00","dateModified":"2018-10-18T20:14:17+00:00","inLanguage":"en","mainEntityOfPage":{"@id":"https:\/\/brandtwist.com\/blog\/courses-events\/leveraging-social-media-to-enhance-the-brand-4\/#webpage"},"isPartOf":{"@id":"https:\/\/brandtwist.com\/blog\/courses-events\/leveraging-social-media-to-enhance-the-brand-4\/#webpage"},"articleSection":"Courses and Events"},{"@type":"BreadcrumbList","@id":"https:\/\/brandtwist.com\/blog\/courses-events\/leveraging-social-media-to-enhance-the-brand-4\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/brandtwist.com\/blog#listItem","position":1,"name":"Home","item":"https:\/\/brandtwist.com\/blog","nextItem":{"@type":"ListItem","@id":"https:\/\/brandtwist.com\/blog\/category\/courses-events\/#listItem","name":"Courses and Events"}},{"@type":"ListItem","@id":"https:\/\/brandtwist.com\/blog\/category\/courses-events\/#listItem","position":2,"name":"Courses and Events","item":"https:\/\/brandtwist.com\/blog\/category\/courses-events\/","nextItem":{"@type":"ListItem","@id":"https:\/\/brandtwist.com\/blog\/courses-events\/leveraging-social-media-to-enhance-the-brand-4\/#listItem","name":"IABC Social Media"},"previousItem":{"@type":"ListItem","@id":"https:\/\/brandtwist.com\/blog#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/brandtwist.com\/blog\/courses-events\/leveraging-social-media-to-enhance-the-brand-4\/#listItem","position":3,"name":"IABC Social Media","previousItem":{"@type":"ListItem","@id":"https:\/\/brandtwist.com\/blog\/category\/courses-events\/#listItem","name":"Courses and Events"}}]},{"@type":"Organization","@id":"https:\/\/brandtwist.com\/blog\/#organization","name":"BrandTwist Blog","description":"The official blog of BrandTwist","url":"https:\/\/brandtwist.com\/blog\/"},{"@type":"Person","@id":"https:\/\/brandtwist.com\/blog\/author\/julie\/#author","url":"https:\/\/brandtwist.com\/blog\/author\/julie\/","name":"Julie","image":{"@type":"ImageObject","@id":"https:\/\/brandtwist.com\/blog\/courses-events\/leveraging-social-media-to-enhance-the-brand-4\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/83889069261a10d36de1e53a701571f0b7897fa7a08af52fd6a2da6b7f3ffae9?s=96&d=mm&r=g","width":96,"height":96,"caption":"Julie"}},{"@type":"WebPage","@id":"https:\/\/brandtwist.com\/blog\/courses-events\/leveraging-social-media-to-enhance-the-brand-4\/#webpage","url":"https:\/\/brandtwist.com\/blog\/courses-events\/leveraging-social-media-to-enhance-the-brand-4\/","name":"IABC Social Media - BrandTwist Blog","description":"The International Association of Business Communicators (IABC) is a worldwide learning community for professionals committed to improving the effectiveness of organizations through strategic communication. Julie shared her experiences in Leveraging Social Media to Enhance the Brand. She talked about best practices and challenges in this medium and shared some of Virgin\u2019s approaches across their different","inLanguage":"en","isPartOf":{"@id":"https:\/\/brandtwist.com\/blog\/#website"},"breadcrumb":{"@id":"https:\/\/brandtwist.com\/blog\/courses-events\/leveraging-social-media-to-enhance-the-brand-4\/#breadcrumblist"},"author":{"@id":"https:\/\/brandtwist.com\/blog\/author\/julie\/#author"},"creator":{"@id":"https:\/\/brandtwist.com\/blog\/author\/julie\/#author"},"image":{"@type":"ImageObject","url":3229,"@id":"https:\/\/brandtwist.com\/blog\/courses-events\/leveraging-social-media-to-enhance-the-brand-4\/#mainImage"},"primaryImageOfPage":{"@id":"https:\/\/brandtwist.com\/blog\/courses-events\/leveraging-social-media-to-enhance-the-brand-4\/#mainImage"},"datePublished":"2012-01-25T01:46:40+00:00","dateModified":"2018-10-18T20:14:17+00:00"},{"@type":"WebSite","@id":"https:\/\/brandtwist.com\/blog\/#website","url":"https:\/\/brandtwist.com\/blog\/","name":"BrandTwist Blog","description":"The official blog of BrandTwist","inLanguage":"en","publisher":{"@id":"https:\/\/brandtwist.com\/blog\/#organization"}}]},"og:locale":"en_US","og:site_name":"BrandTwist Blog - The official blog of BrandTwist","og:type":"article","og:title":"IABC Social Media - BrandTwist Blog","og:description":"The International Association of Business Communicators (IABC) is a worldwide learning community for professionals committed to improving the effectiveness of organizations through strategic communication. Julie shared her experiences in Leveraging Social Media to Enhance the Brand. She talked about best practices and challenges in this medium and shared some of Virgin\u2019s approaches across their different","og:url":"https:\/\/brandtwist.com\/blog\/courses-events\/leveraging-social-media-to-enhance-the-brand-4\/","article:published_time":"2012-01-25T01:46:40+00:00","article:modified_time":"2018-10-18T20:14:17+00:00","twitter:card":"summary_large_image","twitter:title":"IABC Social Media - BrandTwist Blog","twitter:description":"The International Association of Business Communicators (IABC) is a worldwide learning community for professionals committed to improving the effectiveness of organizations through strategic communication. Julie shared her experiences in Leveraging Social Media to Enhance the Brand. She talked about best practices and challenges in this medium and shared some of Virgin\u2019s approaches across their different"},"aioseo_meta_data":{"post_id":"12813","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2024-01-04 00:31:14","updated":"2025-08-20 23:43:20","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/brandtwist.com\/blog\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/brandtwist.com\/blog\/category\/courses-events\/\" title=\"Courses and Events\">Courses and Events<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tIABC Social Media\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/brandtwist.com\/blog"},{"label":"Courses and Events","link":"https:\/\/brandtwist.com\/blog\/category\/courses-events\/"},{"label":"IABC Social Media","link":"https:\/\/brandtwist.com\/blog\/courses-events\/leveraging-social-media-to-enhance-the-brand-4\/"}],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12813","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=12813"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12813\/revisions"}],"predecessor-version":[{"id":16454,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12813\/revisions\/16454"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=12813"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=12813"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=12813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}