{"id":12826,"date":"2012-07-30T22:05:19","date_gmt":"2012-07-31T02:05:19","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=4021"},"modified":"2018-10-18T20:13:58","modified_gmt":"2018-10-18T20:13:58","slug":"a-rise-in-booty-branding","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/advertising\/a-rise-in-booty-branding\/","title":{"rendered":"A Rise in Booty Branding?"},"content":{"rendered":"

\"\"<\/a>
\nI am wondering if this is a new trend. Part of a recession-reaction, devil may care \u201cbigger is better\u201d attitude.<\/p>\n

Today, I learned (quite by coincidence) about two different brands in two radically different categories celebrating the power of the posterior.<\/p>\n

The first was Bootie Babe<\/a><\/strong>, a line of cosmetics in derriere shaped bottles.<\/p>\n

The second is Big Ass Fans<\/a><\/strong>. A line of ceiling fans that look rather mainstream (apart from the donkey logo and the name).<\/p>\n

Celebrities such as Jennifer Lopez and Beyonce have brought this body shape back (no pun intended) in recent years.<\/p>\n

I just hadn\u2019t seen it being leveraged by brands.<\/p>\n

Maybe it\u2019s time to bring back the vintage Coppertone<\/a><\/strong> ads?<\/p>\n

Is this just a blip on the cultural radar or are we in for an onslaught of “bootylicious” brands?<\/p>\n

That\u2019s my point of view. What\u2019s your twist?
\nWhich brands will be next in line to shake their booty?<\/p>\n","protected":false},"excerpt":{"rendered":"

I am wondering if this is a new trend. Part of a recession-reaction, devil may care \u201cbigger is better\u201d attitude. Today, I learned (quite by coincidence) about two different brands in two radically different categories celebrating the power of the posterior. The first was Bootie Babe, a line of cosmetics in derriere shaped bottles. The […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,30,92,37,137],"tags":[],"class_list":["post-12826","post","type-post","status-publish","format-standard","category-advertising","category-brand-strategy","category-creativity","category-inspiration","category-trends"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t