{"id":12833,"date":"2012-12-19T23:29:30","date_gmt":"2012-12-20T04:29:30","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=4246"},"modified":"2018-10-18T20:13:57","modified_gmt":"2018-10-18T20:13:57","slug":"build-your-verbal-identity","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-culture\/build-your-verbal-identity\/","title":{"rendered":"Build Your Verbal Identity"},"content":{"rendered":"

This post is part of our series, \u201cThirteen Tips For Stronger Branding.\u201d See the rest of the series\u00a0HERE<\/a>.<\/strong><\/p>\n

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TIP\u00a0#3: BUILD\u00a0YOUR VERBAL IDENTITY<\/strong><\/p>\n

The right words are key to your brand’s success. As marketers, branders and community managers, we tend to think about branding in terms of images \u2013 company logos, photos, a website\u2019s look and feel. It\u2019s important, though, to also pay attention to your verbal identity. Your company\u2019s name, product names and taglines, and the everyday language you use to communicate your brand promise make up your verbal identity. Look at a differentiated brand like Starbucks. It\u2019s no coincidence that the company’s branding has a lexicon all its own; servers are baristas, a large coffee becomes a Venti Blonde, a medium is a Grande, etc. Take some time to define your brand\u2019s tone of voice and look for opportunities to use it to connect with your customer and reinforce what\u2019s special about your brand. Your hard work will<\/em> pay off.<\/p>\n

Check out tip #4 in the series,\u00a0Get Out and Go On a Brand Safari.<\/strong><\/strong><\/strong><\/a><\/p>\n

<\/strong><\/strong>WHAT’S THE WORD ON BRAND SCHOOL?<\/strong><\/p>\n

Brand School<\/strong>\u00a0<\/a>is the premier program that teaches you how to grow your business with a stronger brand. In our session about how to build your verbal identity, we look at Starbucks, Apple, Nike, and Innocent Drinks for lessons in how to leverage names, taglines and tone of voice, put this knowledge to work immediately to beef up your brand’s verbal identity. In the words of Nike “Just Do it” – \u00a0learn more about\u00a0the next semester of Brand School and receive news of exclusive offers for BrandTwist social media friends when you\u00a0sign up for the BrandTwist newsletter HERE<\/a>.<\/strong>
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“The Brand School course gave in-depth actionable tools for real business and cultural development and product innovation… far exceeding all expectation.” –\u00a0<\/i>Jamie Freitas, Graphic Design and Social Media Marketing<\/em>
\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

This post is part of our series, \u201cThirteen Tips For Stronger Branding.\u201d See the rest of the series\u00a0HERE. TIP\u00a0#3: BUILD\u00a0YOUR VERBAL IDENTITY The right words are key to your brand’s success. As marketers, branders and community managers, we tend to think about branding in terms of images \u2013 company logos, photos, a website\u2019s look and […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,22,25,30,262,148],"tags":[],"class_list":["post-12833","post","type-post","status-publish","format-standard","category-brand-culture","category-brand-experience","category-brand-naming","category-brand-strategy","category-thirteen-tips-for-better-branding","category-verbal-identity"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t