{"id":12835,"date":"2012-12-27T07:25:36","date_gmt":"2012-12-27T12:25:36","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=4333"},"modified":"2018-10-18T20:13:57","modified_gmt":"2018-10-18T20:13:57","slug":"fail-harder","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-experience\/fail-harder\/","title":{"rendered":"Fail Harder"},"content":{"rendered":"

\u00a0<\/a>This post is part of our series, \u201cThirteen Tips For Stronger Branding.\u201d See the rest of the series\u00a0HERE<\/a>.<\/strong><\/p>\n

\"\"<\/a><\/p>\n

TIP #6: FAIL HARDER<\/strong><\/p>\n

If you take nothing else, from this blog series<\/strong>,<\/a> please start to\u00a0change your attitude toward failure<\/em>. Most of us are terrified of failing at anything, much less our careers and the things we’re most passionate about, but you need to learn to start embracing it. Why? When you\u2019re failing, you\u2019re acting and also learning from whatever you do that doesn\u2019t work. One of the most important lessons I learned at Virgin was from the disastrous launch of Virgin Cola. Richard Branson and others often talk it about the launch within the company as an important learning moment. It showed the Virgin team a valuable lesson: that the brand should focus on experiences and not products, because there is so much more opportunity in an experience to shake things up and delight the consumer. This was an important learning touchpoint, and ultimately saved Virgin millions of company dollars, moving forward.<\/p>\n

Bottom line: a failure, especially a big failure, can be more than worth the money lost as long as you take stock of what drove the failure and apply that learning for a stronger brand moving forward. Read more about the power of failure here<\/a><\/strong>.<\/p>\n

Check out tip #7 in the series,\u00a0Show, Don’t Tell.<\/strong><\/strong><\/a><\/p>\n

HOW CAN BRAND SCHOOL HELP YOU TO SUCCEED?<\/strong><\/p>\n

<\/strong>Brand School<\/a>\u00a0<\/strong>is\u00a0the premier program that teaches you how to grow your business by growing a stronger brand.\u00a0<\/em>Brand School takes best practices of beloved brands such as Virgin, Apple, and Zappo\u2019s and brings them to life in engaging videos, interactive homework exercises and exclusive access to a private community of other entrepreneurs. L<\/em>earn more about\u00a0Brand School HERE<\/a>.\u00a0<\/strong>And to receive updates on the next semester and news of exclusive offers for BrandTwist social media friends, sign up for the BrandTwist newsletter<\/a><\/strong>.<\/em><\/p>\n

\"\"<\/a><\/p>\n

“Brand School allowed me to get to the essence of my \u00a0brand. I was able to hone and tighten up my brand. Thank you, Julie, it’s a great program.”<\/em> – Jonathan Flaks, President, Jonathan Flaks Coaching Associates<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0This post is part of our series, \u201cThirteen Tips For Stronger Branding.\u201d See the rest of the series\u00a0HERE. TIP #6: FAIL HARDER If you take nothing else, from this blog series, please start to\u00a0change your attitude toward failure. Most of us are terrified of failing at anything, much less our careers and the things we’re […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,24,102,38,82,63,64,37,262],"tags":[328,329,330,331,332],"class_list":{"0":"post-12835","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand-experience","7":"category-brand-implementation","8":"category-finding-balance","9":"category-generating-ideas","10":"category-in-the-news","11":"category-innovation","12":"category-insights","13":"category-inspiration","14":"category-thirteen-tips-for-better-branding","15":"tag-branding-failures","16":"tag-failing","17":"tag-failing-in-business","18":"tag-marketing-failures","19":"tag-succeeding"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=12835"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12835\/revisions"}],"predecessor-version":[{"id":16415,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12835\/revisions\/16415"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=12835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=12835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=12835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}