{"id":12837,"date":"2012-12-29T00:06:52","date_gmt":"2012-12-29T05:06:52","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=4349"},"modified":"2018-10-18T20:13:57","modified_gmt":"2018-10-18T20:13:57","slug":"find-moments-that-matter","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-culture\/find-moments-that-matter\/","title":{"rendered":"Find Moments That Matter"},"content":{"rendered":"

This post is part of our series, \u201cThirteen Tips For Stronger Branding.\u201d See the rest of the series\u00a0HERE<\/a>.<\/strong><\/p>\n

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TIP #8: FIND MOMENTS THAT MATTER<\/strong><\/p>\n

Many marketers fall into the trap of thinking that branding always has to be a huge gesture, a big billboard, a knockout commercial, etc. And while branding IS effectively promoted that way, sometimes, the little moments matter the most when it comes to reinforcing your brand promise. Think about the trivia tidbits on the inside of Snapple caps, the kooky smile on Amazon\u2019s box every time you receive a home delivery, or the branded logo on the bottom of the Virgin Atlantic salt and pepper shakers. What little moments could your brand be overlooking? It could be a small line of copy on an invoice, or a greeting that loads as your website boots up. Take just five minutes out of your daily routine to stop and think about a potential mundane moment that, in fact, could surprise and delight your customer and creates a stronger brand connection in the process.<\/p>\n

Remember, with a little creativity there can be tons of magic in even the smallest moment.<\/p>\n

Check out tip #9 in the series,\u00a0Make Your Brand Personal<\/strong>.<\/a><\/p>\n

BRAND SCHOOL ADDS A TWIST TO YOUR BUSINESS<\/strong><\/p>\n

Brand School is the highly effective, premier branding program specifically designed to meet the needs of small business owners and entrepreneurs.\u00a0Learn more about Brand School here<\/a><\/strong> and read testimonials from many of Brand School\u2019s satisfied former participants. To receive news about special offers and stay up to date on the next semester, please join our newsletter.<\/a><\/strong><\/em><\/p>\n

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“Quality information. The value is priceless. I loved every minute of it! I’ve recommended Brand School to industry friends and colleagues.”<\/em> – Barbara Wanzo, Non-profit Homeowner Services<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

This post is part of our series, \u201cThirteen Tips For Stronger Branding.\u201d See the rest of the series\u00a0HERE. TIP #8: FIND MOMENTS THAT MATTER Many marketers fall into the trap of thinking that branding always has to be a huge gesture, a big billboard, a knockout commercial, etc. And while branding IS effectively promoted that […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,22,23,24,27,28,63,37,341,110,262],"tags":[256,339,60,45,81,340,342,343,344,345],"class_list":["post-12837","post","type-post","status-publish","format-standard","category-brand-culture","category-brand-experience","category-brand-fit-and-stretch","category-brand-implementation","category-brand-personality","category-brand-placement","category-innovation","category-inspiration","category-packaging-2","category-personal-branding","category-thirteen-tips-for-better-branding","tag-amazon","tag-big-branding","tag-brand-school","tag-brandtwist","tag-entrepreneurs-2","tag-how-to-brand-better","tag-salt-and-pepper-shakers","tag-snapple","tag-strong-brands","tag-successful-businesses"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t