{"id":12844,"date":"2013-02-11T16:22:21","date_gmt":"2013-02-11T21:22:21","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=4584"},"modified":"2018-10-18T20:13:56","modified_gmt":"2018-10-18T20:13:56","slug":"branding-lessons-from-beyonce","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-culture\/branding-lessons-from-beyonce\/","title":{"rendered":"Branding Lessons from Beyonce"},"content":{"rendered":"

\"\"<\/a>It takes more than a catchy logo, flashy colors and a little bit of \u201cshake your hips\u201d and \u201cshow some leg\u201d to create a trusted, consistent brand, and no one knows that better then Beyonc\u00e9. The whirlwind of negative press that circulated about how she had lip-synched the National Anthem during President Obama\u2019s Inauguration could have tainted her gleaming reputation, but it didn\u2019t. Why not? She could have ignored the matter or she could have admitted an error in judgment and apologized. She did neither. What she did do was communicate. She expressed what she did, why she did it, and remained rock-solid true to her brand.<\/p>\n

Beyonc\u00e9 admitted to singing with a recording, and in doing so continued to deliver what her fans expect most from her: quality, emotional connection, passion and some real \u201cSasha Fierce\u201d (her brand avatar) attitude, which further endeared the market to her.<\/p>\n

Businesses of every kind encounter errors and mistakes. The challenge lies in finding ways to rise above those bumps in the road. How can your business and brand benefit from looking at the way Beyonc\u00e9 handled her lip-synch snafu?<\/p>\n

Let\u2019s look at how she succeeded in preserving trust and actually strengthening<\/em> her brand:<\/p>\n

[sc:optin]<\/strong><\/strong><\/p>\n

<\/strong>IF YOU LIKE IT, THEN YOU BETTER TAKE THE REINS ON IT<\/strong><\/p>\n

Shortly after the Inauguration, at a press conference about her upcoming Super Bowl Half Time Show concert, Beyonc\u00e9 took the reins. Before reporters had a chance to toss her a question, she belted out a powerful acapella rendition of \u201cThe National Anthem\u201d followed with, \u201cAny questions?\u201d and a laugh. Not only did she take control and write her own ending to the lip-synch buzz, but she even over-delivered by giving everyone what they wanted to see and hear in true \u201cSasha Fierce\u201d brand style all the way.\u00a0<\/strong><\/p>\n

SHOW YOUR HUMAN SIDE<\/strong><\/p>\n

She went on to share her humanness and vulnerability. She expressed that she is a perfectionist, was uncomfortable performing live without a sound check, and did not want to let everyone down with a less-than-perfect moment. She then reinforced her dedication to continue delivering what her fan following expects by stating she would not disappoint in the upcoming Super Bowl Half Time Show.<\/p>\n

KEY TAKE-AWAY? BE PREEMPTIVE AND WRITE YOUR OWN ENDING<\/strong><\/p>\n

Your business can rise above bumps in the road. How? Identify the problem quickly. Address your market with conviction in a way that\u2019s in line with your voice, image, and customer expectation. Over-deliver by providing discounts or free downloads, etc.\u00a0Tell your story, share challenges and re-commit. Give your market the opportunity to better understand who you are. Then reinforce what your brand stands for by communicating positive intentions. You too will create a positive ending to a challenging situation.<\/p>\n

AT BRAND SCHOOL WE SHOW YOU HOW TO ROCK YOUR BRAND<\/strong><\/p>\n

Understanding your customers\u2019 needs, being able to exceed their expectations and effectively communicate your ideas is critical to maintaining strong brand loyalty.\u00a0Brand School,<\/a>\u00a0<\/strong>our highly effective, premier branding program,\u00a0gives you\u00a0the tools you need to develop your branding and use it to make your business sing. We give you hands-on exercises, exclusive online videos, and the opportunity to connect with a supportive community of fellow brand-building entrepreneurs.<\/p>\n

\"\"<\/a><\/p>\n

“The value I received from my investment was incredible and I have no doubt that it will continue to pay dividends to me.”<\/em>\u00a0 –\u00a0Lynn Stull, Owner Arts2Thrive<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

It takes more than a catchy logo, flashy colors and a little bit of \u201cshake your hips\u201d and \u201cshow some leg\u201d to create a trusted, consistent brand, and no one knows that better then Beyonc\u00e9. The whirlwind of negative press that circulated about how she had lip-synched the National Anthem during President Obama\u2019s Inauguration could […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,27,30,36,64,37,53,107,110],"tags":[388,389,60,390,42,45,391,392,393,394,81,52,66,395,396],"class_list":["post-12844","post","type-post","status-publish","format-standard","category-brand-culture","category-brand-personality","category-brand-strategy","category-celebrity-branding","category-insights","category-inspiration","category-leadership","category-overcoming-obstacles","category-personal-branding","tag-beyonce","tag-beyonce-lip-synch","tag-brand-school","tag-brand-standards","tag-branding","tag-brandtwist","tag-business-mistakes","tag-business-troubles","tag-businesses-and-branding","tag-effective-communication","tag-entrepreneurs-2","tag-julie-cottineau","tag-personal-branding-2","tag-rock-your-brand","tag-sasha-fierce"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t