{"id":12846,"date":"2013-03-03T13:08:50","date_gmt":"2013-03-03T18:08:50","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=4613"},"modified":"2018-10-18T20:13:55","modified_gmt":"2018-10-18T20:13:55","slug":"sweeten-your-brand-with-innovation","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-experience\/sweeten-your-brand-with-innovation\/","title":{"rendered":"Sweeten Your Brand with Innovation"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Valentine\u2019s Day has just passed. Searching to find a sweet little something to give as a gift online became a bit of a chore, revealing little more than those tried-and-true V-Day staples: chocolates, sparkling wines, roses and perfumes — that was until I came across a unique twist on an otherwise everyday item, honey.<\/p>\n

Bee Raw Honey<\/a><\/strong>. This brand incorporates several solid branding concepts and executes them very well:<\/p>\n

Niche:<\/strong> one item, well- mastered.<\/p>\n

Name:<\/strong> we instantly know exactly what it is and by using the word \u201craw,\u201d we know what makes it unique.<\/p>\n

Location<\/strong>: proudly promoting and supporting the importance of local artisanal sources.<\/p>\n

BUT WHAT MAKES THEM TRULY STAND OUT IS THEIR PACKAGING TWIST<\/strong><\/p>\n

<\/strong>They took a plain pantry staple and presented it in a way that elevates the way we think about it. We now can enjoy honey with a culinary perspective we never even considered before.<\/p>\n

Like an elegant wine tasting experience, Bee Raw Honey offers us the opportunity to sample several flavors of honey by packaging smaller \u201csample tasting flights\u201d together in a unique wooden stand. They’ve made it even easier for us to experience their product in a new and innovative way by providing food pairing ideas, menu suggestions, and recipes.<\/p>\n

Your brand doesn\u2019t need to be a food-related business to benefit from Bee Raw Honey\u2019s sweet branding success.<\/p>\n

HERE ARE THE LESSONS YOUR BRAND CAN APPLY<\/strong><\/p>\n

<\/strong>Think outside the box<\/strong>, or create a better box, literally. The way your promise is delivered does matter. Packaging may be the first physically tangible contact your market has with you; use it as an opportunity to make a lasting impression.<\/p>\n

Give your market something new to do<\/strong>. Tell your market how to use your product in a new, innovative way and make it accessible.<\/p>\n

Find innovative ways to present who and what your brand is all about. <\/strong>We know that executing on this concept may not\u00a0\u00a0always be as easy as it sounds. We understand the challenges in creating a strong, clear and reinvigorated brand. Brand School,<\/a>\u00a0<\/strong>our highly effective, premier branding program,\u00a0<\/strong>will give you the tools you need to develop your brand and use it to make your business buzz. Receive\u00a0more information about the next semester\u00a0and also receive\u00a0<\/span>free brand-building tools and tips<\/a>\u00a0<\/strong>when you join\u00a0<\/strong>our mailing list<\/a>.<\/strong><\/p>\n

Editor’s note: This is an entry in our blog series called\u00a0“Brands That Twist”<\/a><\/strong>. We are celebrating entrepreneurial brands and highlighting lessons that your brand can use right away to grow your business. We hope you enjoy and we’d love to hear your suggestions for future brands to feature. Just let us know in the comments section of this post. Happy Branding!<\/em><\/p>\n

\"\"<\/a><\/address>\n
“I learned a lot from Brand School. \u00a0It inspired me to think outside the box. I have a much deeper understanding of how to effectively build a brand.”<\/em>\u00a0– Mike Sass, Entrepreneur<\/span><\/address>\n","protected":false},"excerpt":{"rendered":"

Valentine\u2019s Day has just passed. Searching to find a sweet little something to give as a gift online became a bit of a chore, revealing little more than those tried-and-true V-Day staples: chocolates, sparkling wines, roses and perfumes — that was until I came across a unique twist on an otherwise everyday item, honey. Bee […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,24,25,31,92,50,63,341,96,163,106],"tags":[40,41,60,404,42,405,406,317,401,407,408,409,410,411,412,151],"class_list":["post-12846","post","type-post","status-publish","format-standard","category-brand-experience","category-brand-implementation","category-brand-naming","category-brands-that-twist","category-creativity","category-entrepreneurs","category-innovation","category-packaging-2","category-problem-solving","category-product-branding","category-shopping","tag-brand","tag-brand-building","tag-brand-school","tag-brand-twist","tag-branding","tag-honey","tag-innovate","tag-juliecottineau","tag-mashable","tag-niche-market","tag-packaging","tag-raw","tag-samples","tag-taste","tag-twist","tag-valentines-day"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t