{"id":12854,"date":"2013-04-08T09:56:05","date_gmt":"2013-04-08T13:56:05","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=5052"},"modified":"2018-10-18T20:13:54","modified_gmt":"2018-10-18T20:13:54","slug":"necessity-is-the-mother-of-invention","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-culture\/necessity-is-the-mother-of-invention\/","title":{"rendered":"Necessity is the Mother of Brand Invention"},"content":{"rendered":"

\"\"<\/a><\/p>\n

\u201cNecessity is the mother of invention.\u201d That expression is as true today as it was when Plato first wrote it, circa 450 BC.<\/p>\n

Here is another catchy term, \u201cevergreen topic.\u201d Meaning, a subject\u00a0 that will always be of great interest to people. One of the biggest evergreen topics is health. If there is such a thing as a health bandwagon, it sure seems like EVERYONE is on it. Now, let\u2019s take all of the above and create a little equation: Necessity + Invention + Evergreen = Brad\u2019s Raw Chips.<\/p>\n

Brad\u2019s Raw Chips<\/a> <\/strong>are a gluten-free, organic, vegan, kosher snack food. Founded by Brad Gruno, who had no experience what-so-ever with baking, cooking or nutritional health products. In fact, he had worked in the telecommunications industry for over 20 years, was 40 pounds overweight with high cholesterol, and was depressed\u2026 you get the picture. When Brad decided to get on a healthier track by following a raw diet, he found what he missed most was the flavorful, spicy taste and crunch of snack foods. Out of sheer desperation he began to \u201cplay\u201d with kale. He made a kale \u201cchip\u201d and shared samples with friends and family and ta-da\u2026 Brad\u2019s Raw Chips were born. Now, he\u2019s expanded the line with other veggies, crackers, and even a snack biscuit for dogs.<\/p>\n

It was Brad\u2019s personal quest which led him to focus on a single product that made him stand apart from the thousands of snack foods lining the market shelves. Sharing his story and mastering one specific, singular niche, actually ended up enabling product development and market expansion.<\/p>\n

Don\u2019t be put off by taking a look at your own life. What you might want or need may be just the thing to fill a gap in the marketplace, too.<\/p>\n

Your target market may have a lot more in common with you and your story than you think.\u00a0<\/span>When you share your story you add a deeper dimension to the user experience. You open the way for your customer to identify with you and feel a genuine connection with your brand.<\/p>\n

Necessity may be the mother of invention, but identifying your specific niche and honing your brand\u2019s story takes strategic cultivation.\u00a0Brand School<\/a><\/strong>, our highly effective, premier branding program,\u00a0will give you actionable steps and strategies that you can use to grow an evergreen brand. \u00a0Receive\u00a0more information about Brand School’s next session and get\u00a0free brand-building tools and tips<\/strong><\/a>\u00a0<\/strong>when you join our mailing list<\/strong><\/a>.<\/strong><\/p>\n

This post is part of our Brands That Twist series celebrating innovative brands. Read about other breakthrough brands and more ways to grow your business and brand\u00a0<\/em>here<\/em><\/strong><\/a>.\u00a0<\/em><\/p>\n

\"\"<\/a><\/address>\n
“I was starting my business from scratch and was all over the place when started the course. Brand School really helped me focus. I came out of it with a foundation for my brand that I know will work. Without Brand School, it never would have happened.” –\u00a0<\/i><\/em>Nicole Lesser, Entrepreneur
\n<\/span><\/address>\n","protected":false},"excerpt":{"rendered":"

\u201cNecessity is the mother of invention.\u201d That expression is as true today as it was when Plato first wrote it, circa 450 BC. Here is another catchy term, \u201cevergreen topic.\u201d Meaning, a subject\u00a0 that will always be of great interest to people. One of the biggest evergreen topics is health. If there is such a […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,22,24,29,30,31,50,38,63,37,107,96,163],"tags":[484,40,41,60,418,42,45,485,76,486,487,488,52,54,489,78,270],"class_list":{"0":"post-12854","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand-culture","7":"category-brand-experience","8":"category-brand-implementation","9":"category-brand-research","10":"category-brand-strategy","11":"category-brands-that-twist","12":"category-entrepreneurs","13":"category-generating-ideas","14":"category-innovation","15":"category-inspiration","16":"category-overcoming-obstacles","17":"category-problem-solving","18":"category-product-branding","19":"tag-brads-raw-chips","20":"tag-brand","21":"tag-brand-building","22":"tag-brand-school","23":"tag-brand-story","24":"tag-branding","25":"tag-brandtwist","26":"tag-business-development","27":"tag-entrepreneur","28":"tag-health","29":"tag-health-market","30":"tag-invention","31":"tag-julie-cottineau","32":"tag-marketing","33":"tag-nutrition","34":"tag-small-business","35":"tag-start-up"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=12854"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12854\/revisions"}],"predecessor-version":[{"id":16386,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12854\/revisions\/16386"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=12854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=12854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=12854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}