{"id":12857,"date":"2013-04-30T16:32:42","date_gmt":"2013-04-30T20:32:42","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=5166"},"modified":"2018-10-25T15:28:16","modified_gmt":"2018-10-25T15:28:16","slug":"how-lululemon-athletica-stretches-its-brand-touchpoints","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-culture\/how-lululemon-athletica-stretches-its-brand-touchpoints\/","title":{"rendered":"How Lululemon Athletica Stretches its Brand Touchpoints"},"content":{"rendered":"

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Check out “7 Bewitching Brands,” an article featuring an interview with BrandTwist founder, Julie Cottineau, in\u00a0the April issue of\u00a0Entrepreneur\u00a0<\/em>magazine<\/a>.\u00a0<\/strong>She addresses how Lululemon builds a community of brand ambassadors and uses all of its brand touch points (from tags to tote bags) to build its brand.<\/p>\n

Despite the recent setbacks Lululemon Athletica<\/a>\u00a0<\/strong>has had with its recall of see-through yoga pants<\/a><\/strong>, we are still a big fan of this brand. We believe that all brands make mistakes, but in general, Lululemon does more right than wrong and we think they will weather this setback.<\/p>\n

Read about Lululemon and 6 other bewitching brands HERE<\/a><\/strong>. This is a great issue of Entrepreneur – dedicated 100% to brand. A must read.<\/p>\n

What brands would you put on the “bewitching” brands list? What’s missing? We’d love to hear your twist.<\/p>\n

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“Julie’s active participation in Brand School and feedback was amazing and\u00a0<\/span>helped a LOT. I received great value from this program.”<\/span><\/em>\u00a0<\/span>– Leslie Hughes, PUNCHmedia\u00a0<\/span><\/p>\n

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Get \u00a0information about priority registration for the next session of Brand School, our highly effective, premier branding program and receive\u00a0free brand-building tools and tips<\/strong><\/a>\u00a0<\/strong>when you\u00a0join our mailing list<\/strong><\/a>.<\/strong><\/p>\n

Please also visit us on\u00a0Twitter<\/strong><\/a>\u00a0<\/strong>and\u00a0Facebook<\/strong><\/a>\u00a0for more insight and inspiration on branding.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Check out “7 Bewitching Brands,” an article featuring an interview with BrandTwist founder, Julie Cottineau, in\u00a0the April issue of\u00a0Entrepreneur\u00a0magazine.\u00a0She addresses how Lululemon builds a community of brand ambassadors and uses all of its brand touch points (from tags to tote bags) to build its brand. Despite the recent setbacks Lululemon Athletica\u00a0has had with its recall […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,22,24,27,29,30,101,84,50,82,64],"tags":[40,225,42,44,45,80,506,52,507,508],"class_list":{"0":"post-12857","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand-culture","7":"category-brand-experience","8":"category-brand-implementation","9":"category-brand-personality","10":"category-brand-research","11":"category-brand-strategy","12":"category-customer-relations","13":"category-customer-service","14":"category-entrepreneurs","15":"category-in-the-news","16":"category-insights","17":"tag-brand","18":"tag-brand-culture-2","19":"tag-branding","20":"tag-brandschool","21":"tag-brandtwist","22":"tag-business-building","23":"tag-entrepreneur-magazine","24":"tag-julie-cottineau","25":"tag-lululemon","26":"tag-lululemon-athletica"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=12857"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12857\/revisions"}],"predecessor-version":[{"id":16383,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12857\/revisions\/16383"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=12857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=12857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=12857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}