{"id":12859,"date":"2013-04-16T13:56:13","date_gmt":"2013-04-16T17:56:13","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=5258"},"modified":"2018-10-18T20:13:54","modified_gmt":"2018-10-18T20:13:54","slug":"find-the-perfect-match-for-your-brand","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-implementation\/find-the-perfect-match-for-your-brand\/","title":{"rendered":"Find the Perfect Match for Your Brand"},"content":{"rendered":"

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There’s not a lot new about online dating. Or is there?\u00a0HowAboutWe<\/a><\/strong> added a fresh, unexpected twist to their dating service by coming at things from a new angle. It’s not just about finding the right person to go out with, it’s also about figuring out what to do on your date.<\/p>\n

This is an online dating site that is offline activity driven. And it’s targeting both singles and couples (another fresh twist). \u00a0On the singles side it\u2019s what you want to do that drives the search and makes the headlines rather than a description of yourself. You \u201ccreate\u201d your ideal date activities to attract those who are interested in doing similar things. On the couple\u2019s side, each person chooses activities they\u2019d like to do and then shares with the other to create a great date. HowAboutWe also offers affordable access to activities and events by extending deeply discounted invitations to its members for exclusive offerings from local resources.<\/p>\n

HowAboutWe didn\u2019t invent something new. Online matchmaking and dating sites have become quite commonplace. Discount offers arrive every hour in our email. But HowAboutWe took a fresh look at the dating category – and by putting it all together in one place they are able to stand out in a competitive market.<\/p>\n

What can your brand learn from them about creating deeper connections with your customers? Look beyond the table stakes of your category. Ask what else<\/em> is it that people are seeking – and make that a part of what you deliver. Let\u2019s say you sell teeth whitening strips. Simply put, your product makes teeth whiter. But what people REALLY want from your brand is to feel more appealing with a brighter and more confident smile. Armed with this knowledge you can deliver a stronger, more compelling brand promise. Offer tips on how to take great photographs; give make up advice; share ideas on what to wear to brighten your smile, or simply include more pictures of big beautiful smiles on your website. \u00a0You will go beyond users to loyal brand ambassadors.<\/p>\n

Digging deep into what your customers are really looking for and recognizing how to more effectively deliver on that is a critical aspect of successful branding and business building. In\u00a0Brand School<\/a><\/strong>, our highly effective, premier branding program,\u00a0you’ll learn how to match your brand promise with your ideal target market.\u00a0Receive\u00a0more information about Brand School’s next session and get\u00a0free brand-building tools and tips<\/strong><\/a>\u00a0<\/strong>when you join our mailing list<\/strong><\/a>.<\/strong><\/p>\n

This post is part of our Brands That Twist series celebrating innovative brands. Read about other breakthrough brands and more ways to grow your business and brand\u00a0<\/em>here<\/em><\/strong><\/a>.\u00a0<\/em><\/p>\n

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“Quality information. The value is priceless. I loved every minute of it! I’ve recommended Brand School to industry friends and colleagues.”<\/em>\u00a0– Barbara Wanzo, Non-profit Homeowner Services<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

There’s not a lot new about online dating. Or is there?\u00a0HowAboutWe added a fresh, unexpected twist to their dating service by coming at things from a new angle. It’s not just about finding the right person to go out with, it’s also about figuring out what to do on your date. This is an online […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,25,30,31,92,84,38,63,57],"tags":[40,41,417,60,42,45,74,80,75,513,514,515,516,317,517],"class_list":["post-12859","post","type-post","status-publish","format-standard","category-brand-implementation","category-brand-naming","category-brand-strategy","category-brands-that-twist","category-creativity","category-customer-service","category-generating-ideas","category-innovation","category-social-networking","tag-brand","tag-brand-building","tag-brand-promise","tag-brand-school","tag-branding","tag-brandtwist","tag-business","tag-business-growth","tag-concierge","tag-customer-care","tag-dating","tag-howaboutwe","tag-juliecottineau","tag-online-dating"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t