{"id":12860,"date":"2013-04-22T11:08:14","date_gmt":"2013-04-22T15:08:14","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=5482"},"modified":"2018-10-18T20:13:54","modified_gmt":"2018-10-18T20:13:54","slug":"think-inside-the-box-for-better-branding","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-experience\/think-inside-the-box-for-better-branding\/","title":{"rendered":"Think Inside the Box for Better Branding"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Birchbox<\/a><\/strong>\u00a0was built on a single observation: It\u2019s difficult for many people (like new parents) to get out and into stores to sample new products. So why not bring those samples directly to their homes?\u00a0Birchbox does just that.<\/p>\n

PACKAGE THE GAP AND DELIVER<\/p>\n

Similar to what Rough Trade<\/a><\/strong> did with music, Birchbox took the “Product of the Month Club” concept and put a twist on it. \u00a0Instead of one monthly product, Birchbox delivers several samples of cosmetic, skin care, bath, beauty and lifestyle products all bundled into a beautiful Birchbox and sent direct to their subscribers door.\u00a0They offer subscriptions for both men’s and women’s products, and each is branded with its own unique colors, look and feel.<\/p>\n

ENGAGE YOUR MARKET; EXPAND ON WHAT YOUR BRAND OFFERS<\/p>\n

But beyond delivering a new box of samples each month, Birchbox delivers brand value to their customers by giving them a total lifestyle website, where they can access user reviews of the latest products, have the opportunity to purchase additional goods and receive tips on grooming, fashion and beauty through their online magazines and blog.<\/p>\n

Birchbox, like Brad\u2019s Raw Foods<\/a><\/strong>, created a unique promise by filling a gap. Birchbox addresses people\u2019s need for shopping convenience and their desire to feel connected, as their tagline expresses,\u00a0Discover Beauty Better™ \u00a0 \u00a0 \u00a0 \u00a0<\/sup><\/p>\n

CURATE AND CONQUER<\/p>\n

Think about ways your brand may be able to address an unmet need and make it easier for consumers to say “yes” to giving you a try.\u00a0Brand School<\/strong><\/a>, our highly effective, premier branding program,\u00a0will provide the tools to create fresh ideas and help your business build trial and customer loyalty. Get information about priority registration for Brand School’s next session and receive our\u00a0free brand-building tools and tips<\/strong><\/a>\u00a0<\/strong>when you join our mailing list<\/strong><\/a>.<\/strong><\/p>\n

This post is part of our Brands That Twist series celebrating innovative brands. Check out \u00a0other breakthrough brands and learn more ways to grow YOUR business\u00a0<\/a><\/em>here<\/em><\/strong><\/a>.<\/em>\"\"<\/p>\n

\u201cI learned a lot from Brand School. \u00a0It inspired me to think outside the box. I have a much deeper understanding of how to effectively build a brand.\u201d\u00a0<\/em>– Mike Sass, Entrepreneur<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Birchbox\u00a0was built on a single observation: It\u2019s difficult for many people (like new parents) to get out and into stores to sample new products. So why not bring those samples directly to their homes?\u00a0Birchbox does just that. PACKAGE THE GAP AND DELIVER Similar to what Rough Trade did with music, Birchbox took the “Product of […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,24,30,31,164,50,63,341,106],"tags":[518,40,41,60,42,45,80,519,52,520,521,246,410],"class_list":["post-12860","post","type-post","status-publish","format-standard","category-brand-experience","category-brand-implementation","category-brand-strategy","category-brands-that-twist","category-customization","category-entrepreneurs","category-innovation","category-packaging-2","category-shopping","tag-birchbox","tag-brand","tag-brand-building","tag-brand-school","tag-branding","tag-brandtwist","tag-business-building","tag-filling-a-need","tag-julie-cottineau","tag-mail-order","tag-month-club","tag-product-development","tag-samples"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t