{"id":12923,"date":"2009-06-04T08:02:00","date_gmt":"2009-06-04T13:02:00","guid":{"rendered":"http:\/\/BrandTwist.com\/?p=31"},"modified":"2018-10-18T20:15:00","modified_gmt":"2018-10-18T20:15:00","slug":"threes-a-crowd","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/risk-taking\/threes-a-crowd\/","title":{"rendered":"Three’s a Crowd?"},"content":{"rendered":"

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We all know three’s a crowd, but can crowds be the new answer to innovation?<\/p>\n

Yesterday I published a post on the right timing for creating, evaluating, and killing (if need be) new ideas.<\/p>\n

Thanks to one reader, Sara, I learned about Quirky <\/a>a community from the creator of Mophie and Kluster set up as a way for people to expose their ideas to a larger groups and get feedback (all for $99 bucks).<\/p>\n

I think it’s worth checking out.<\/p>\n

My own experience with Crowd sourcing has been pretty positive to date. I used the website 99 Designs <\/a>to create my Brand Twist Logo. <\/p>\n

99 Designs let’s you launch contests to create branding elements (websites, logos, etc). You write a brief, pick a prize amount, and for 7 days designers from around the world bid on your contest by submitting designs. <\/p>\n

You have to keep giving feedback in order for your contest to stay healthy and attract the best talent. At the end of 7 days (some extensions allowed) you pick a winning design, release the money, and go through a file transfer to get the artwork.<\/p>\n

While I know this site is not without some controversy in the design community…particularly because the prices are very low (the average for a logo is $300) my experience was very positive. I felt it to be in many ways very similar to the traditional agency design process. <\/p>\n

Many of the submissions weren’t very good, but a lot were. And the journey of seeing what I liked and what I rejected helped me hone in on what Brand Twist means to me as a brand. The tag line I use “a fresh approach to new ideas” was also an added bonus, it was suggested by a designer- unsolicited.<\/p>\n

As in any design process, your output is only as good as your input so it was critical that I had a well thought out and well-written brief and that I gave continual, specific and constructive feedback to my designers.<\/p>\n

I ended up choosing a design and a designer that I created a bond with (albeit virtually). Like most great designers he brought me ideas that went beyond the original brief and that I really liked. He also made some strategic suggestions that helped me in deciding which way I wanted to go.<\/p>\n

The main difference, I guess, is that he was an anonymous face in the crowd and our whole relationship was virtual.<\/p>\n

Only after I awarded the job did I learn his name and that he live in Greece.<\/p>\n

Love it or hate it, I think crowd-sourcing for both evaluation (like Quirky) and creation (like 99 Designs) is here to stay. <\/p>\n

The question for me is not whether it’s good or evil, but how do we get the most value from it. Not in a monetary sense, but how can it best be leveraged to fruitfully further ideas.<\/p>\n

That’s my point of view. What’s your twist?<\/p>\n

How are you using crowd-sourcing?<\/p>\n","protected":false},"excerpt":{"rendered":"

We all know three’s a crowd, but can crowds be the new answer to innovation? Yesterday I published a post on the right timing for creating, evaluating, and killing (if need be) new ideas. Thanks to one reader, Sara, I learned about Quirky a community from the creator of Mophie and Kluster set up as […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,56],"tags":[],"class_list":["post-12923","post","type-post","status-publish","format-standard","category-risk-taking","category-social-media"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t