{"id":12924,"date":"2009-06-08T05:44:00","date_gmt":"2009-06-08T10:44:00","guid":{"rendered":"http:\/\/BrandTwist.com\/?p=32"},"modified":"2018-10-18T20:15:00","modified_gmt":"2018-10-18T20:15:00","slug":"start-making-scents","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/inspiration\/start-making-scents\/","title":{"rendered":"Start Making Scents"},"content":{"rendered":"<p><a href=\"http:\/\/4.bp.blogspot.com\/_8uAPsVQ1eAg\/SiL418vMpZI\/AAAAAAAAAPU\/39cSSAdJPFQ\/s1600-h\/nosesmelling.jpg\"><img decoding=\"async\" style=\"float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 98px; height: 135px;\" src=\"http:\/\/4.bp.blogspot.com\/_8uAPsVQ1eAg\/SiL418vMpZI\/AAAAAAAAAPU\/39cSSAdJPFQ\/s320\/nosesmelling.jpg\" border=\"0\" alt=\"\"id=\"BLOGGER_PHOTO_ID_5342105713735673234\" \/><\/a><br \/>Fragrance is one of the most powerful triggers of memory and emotion, yet it is largely under-leveraged as part of the creative process.<\/p>\n<p>Whenever I smell vanilla or Cinnamon I think of Thanksgiving and watching my mom prepare her famous apple pies. Automatically I feel warm and secure.<\/p>\n<p>When I smell fresh cut grass, I think of lazy summer days of my childhood and I feel like anything is possible. <\/p>\n<p>Polo by Ralph Lauren reminds me of my student days and early crushes.<\/p>\n<p>My list could go on and on, and I&#8217;m sure you would have lots of examples of your own to add.<\/p>\n<p>So why is scent such a infrequent part of our efforts to create brands that connect on an emotional level?<\/p>\n<p>Here&#8217;s an idea, next time you are planning a brainstorming don&#8217;t just include visual stimulus. Introduce some scents that are related to the benefits and emotions you are exploring.<\/p>\n<p>Bring in scented candles, spices, food, iconic perfumes. Close your eyes, inhale and let the scents and emotions transport you to vivid associations&#8230;and perhaps new ideas.<\/p>\n<p>That&#8217;s my point of view. What&#8217;s your twist?<\/p>\n<p>What scents transport you?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fragrance is one of the most powerful triggers of memory and emotion, yet it is largely under-leveraged as part of the creative process. Whenever I smell vanilla or Cinnamon I think of Thanksgiving and watching my mom prepare her famous apple pies. Automatically I feel warm and secure. When I smell fresh cut grass, I [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-12924","post","type-post","status-publish","format-standard","category-inspiration"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Fragrance is one of the most powerful triggers of memory and emotion, yet it is largely under-leveraged as part of the creative process.Whenever I smell vanilla or Cinnamon I think of Thanksgiving and watching my mom prepare her famous apple pies. Automatically I feel warm and secure.When I smell fresh cut grass, I think of\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Julie\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/brandtwist.com\/blog\/inspiration\/start-making-scents\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"BrandTwist Blog - The official blog of BrandTwist\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Start Making Scents - BrandTwist Blog\" \/>\n\t\t<meta property=\"og:description\" content=\"Fragrance is one of the most powerful triggers of memory and emotion, yet it is largely under-leveraged as part of the creative process.Whenever I smell vanilla or Cinnamon I think of Thanksgiving and watching my mom prepare her famous apple pies. 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