{"id":12924,"date":"2009-06-08T05:44:00","date_gmt":"2009-06-08T10:44:00","guid":{"rendered":"http:\/\/BrandTwist.com\/?p=32"},"modified":"2018-10-18T20:15:00","modified_gmt":"2018-10-18T20:15:00","slug":"start-making-scents","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/inspiration\/start-making-scents\/","title":{"rendered":"Start Making Scents"},"content":{"rendered":"<p><a href=\"http:\/\/4.bp.blogspot.com\/_8uAPsVQ1eAg\/SiL418vMpZI\/AAAAAAAAAPU\/39cSSAdJPFQ\/s1600-h\/nosesmelling.jpg\"><img decoding=\"async\" style=\"float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 98px; height: 135px;\" src=\"http:\/\/4.bp.blogspot.com\/_8uAPsVQ1eAg\/SiL418vMpZI\/AAAAAAAAAPU\/39cSSAdJPFQ\/s320\/nosesmelling.jpg\" border=\"0\" alt=\"\"id=\"BLOGGER_PHOTO_ID_5342105713735673234\" \/><\/a><br \/>Fragrance is one of the most powerful triggers of memory and emotion, yet it is largely under-leveraged as part of the creative process.<\/p>\n<p>Whenever I smell vanilla or Cinnamon I think of Thanksgiving and watching my mom prepare her famous apple pies. Automatically I feel warm and secure.<\/p>\n<p>When I smell fresh cut grass, I think of lazy summer days of my childhood and I feel like anything is possible. <\/p>\n<p>Polo by Ralph Lauren reminds me of my student days and early crushes.<\/p>\n<p>My list could go on and on, and I&#8217;m sure you would have lots of examples of your own to add.<\/p>\n<p>So why is scent such a infrequent part of our efforts to create brands that connect on an emotional level?<\/p>\n<p>Here&#8217;s an idea, next time you are planning a brainstorming don&#8217;t just include visual stimulus. Introduce some scents that are related to the benefits and emotions you are exploring.<\/p>\n<p>Bring in scented candles, spices, food, iconic perfumes. Close your eyes, inhale and let the scents and emotions transport you to vivid associations&#8230;and perhaps new ideas.<\/p>\n<p>That&#8217;s my point of view. What&#8217;s your twist?<\/p>\n<p>What scents transport you?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fragrance is one of the most powerful triggers of memory and emotion, yet it is largely under-leveraged as part of the creative process. Whenever I smell vanilla or Cinnamon I think of Thanksgiving and watching my mom prepare her famous apple pies. Automatically I feel warm and secure. When I smell fresh cut grass, I [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":{"0":"post-12924","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-inspiration"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=12924"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12924\/revisions"}],"predecessor-version":[{"id":16680,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12924\/revisions\/16680"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=12924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=12924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=12924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}