{"id":12943,"date":"2009-09-03T15:35:00","date_gmt":"2009-09-03T20:35:00","guid":{"rendered":"http:\/\/BrandTwist.com\/?p=65"},"modified":"2018-10-18T20:14:59","modified_gmt":"2018-10-18T20:14:59","slug":"kennedy-the-brand","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/celebrity-branding\/kennedy-the-brand\/","title":{"rendered":"Kennedy- The Brand"},"content":{"rendered":"

\"\"<\/a><\/p>\n

I’m too young to have experienced the assassination of JFK.<\/p>\n

But I did grow up in Boston and the Kennedy clan has always held a certain mystique.<\/p>\n

I remember being glued to the TV the weekend that JFK Junior’s plane went down at sea -and feeling like I’d lost someone I actually knew.<\/p>\n

I also remember marvelling as a one-legged Ted Junior swooshed by as I was skiing with my family at Waterville Valley in the 70’s.<\/p>\n

I, like many others, have always been fascinated by the Kennedys.<\/p>\n

Not necessarily as a family, or even as individual people, but by what they stand for.<\/p>\n

In layman’s terms… I guess by their Brand Essence.<\/p>\n

<\/p>\n

A carefree “Martha’s Vineyard” sense of style
\nYouthful optimism
\nPerseverance in overcoming adversity
\nA clannish family unit<\/p>\n

And most recently with the passing of Senator Edward Kennedy – who served 47 years in the senate- a synonym for public service.<\/p>\n

And in some way perhaps similar to another public figure so recently lost, Michael Jackson, a brand full of contradictions.<\/p>\n

Ted Kennedy overcame great moral failings publicly displayed in Chappaquiddick to be regarded as a moral compass on issues like health care reform.<\/p>\n

JFK a great leader is well recognized for his own personal infidelities.<\/p>\n

Even JFK junior, the golden boy who still rode the NYC subways to work, failed several times (very publicly) to pass his bar exam.<\/p>\n

Maybe it’s this display of both good and bad and the acute attempts at redemption that make them seem so human and relatable and that draws us in.<\/p>\n

Or maybe it’s the opposite. Maybe it’s their “otherworldness”. The golden family. Like a J Crew ad- but even more stylized – that’s part of the allure.<\/p>\n

President Obama said they have been synonymous with the Democratic party and ideals.<\/p>\n

However, I think there was and is something more universal about their appeal.<\/p>\n

I believe people all over the political spectrum are feeling a loss this week. A loss of someone we feel we knew.<\/p>\n

A man admired both for his approachability and for the aspirational ideal which he embodied.<\/p>\n

That’s my point of view. What’s your twist?
\nWhat does the Kennedy brand represent for you?<\/p>\n","protected":false},"excerpt":{"rendered":"

I’m too young to have experienced the assassination of JFK. But I did grow up in Boston and the Kennedy clan has always held a certain mystique. I remember being glued to the TV the weekend that JFK Junior’s plane went down at sea -and feeling like I’d lost someone I actually knew. I also […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":{"0":"post-12943","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-celebrity-branding"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=12943"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12943\/revisions"}],"predecessor-version":[{"id":16650,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12943\/revisions\/16650"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=12943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=12943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=12943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}