{"id":16884,"date":"2019-01-22T15:09:01","date_gmt":"2019-01-22T15:09:01","guid":{"rendered":"https:\/\/www.brandtwist.com\/blog\/?p=16884"},"modified":"2019-01-22T15:09:01","modified_gmt":"2019-01-22T15:09:01","slug":"best-twists-of-2018","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/uncategorized\/best-twists-of-2018\/","title":{"rendered":"Best TWISTS of 2018"},"content":{"rendered":"<p>We couldn\u2019t have gotten here without you. As I look forward to the new year and many new TWISTS ahead, my purple heart is full with gratitude for your support\u2026and for your votes.<\/p>\n<p>BrandTwist was recently informed that we won\u00a0\u00a0<strong>\u201cBest Business Consultant\u201d<\/strong> in the <a href=\"https:\/\/thebestofsmallbusinessawards.awardsplatform.com\/gallery\/pKVJkqKZ\">2018 Best of Small Business Awards<\/a>. This award recognizes <em>&#8220;individuals who are excellent communicators and boost productivity, inspire, and lead business owners on a clear path to achieving business success.&#8221;<\/em><\/p>\n<p>You made this happen, and I can\u2019t thank you enough! Our success is your success. We are so honored to work with all of you\u2014from large corporate clients to small businesses\u2014on the branding challenges that led to this recognition.<\/p>\n<p>Here are just a few of my favorite highlights from the projects and people I had the honor of TWISTING with in 2018 and some lessons that you can apply for your own success:<\/p>\n<p><a href=\"https:\/\/www.brandtwist.com\/blog\/wp-content\/uploads\/2019\/01\/SITESummit164_KelliPricePhotography_CharlestonSC_December18.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-16887 size-large\" src=\"https:\/\/www.brandtwist.com\/blog\/wp-content\/uploads\/2019\/01\/SITESummit164_KelliPricePhotography_CharlestonSC_December18-1024x731.jpg\" alt=\"Julie Cottineau speaks at the SITE SE SITE Education Summit in Charleston, SC.\" width=\"696\" height=\"497\" srcset=\"https:\/\/brandtwist.com\/blog\/wp-content\/uploads\/2019\/01\/SITESummit164_KelliPricePhotography_CharlestonSC_December18-1024x731.jpg 1024w, https:\/\/brandtwist.com\/blog\/wp-content\/uploads\/2019\/01\/SITESummit164_KelliPricePhotography_CharlestonSC_December18-300x214.jpg 300w, https:\/\/brandtwist.com\/blog\/wp-content\/uploads\/2019\/01\/SITESummit164_KelliPricePhotography_CharlestonSC_December18-768x549.jpg 768w, https:\/\/brandtwist.com\/blog\/wp-content\/uploads\/2019\/01\/SITESummit164_KelliPricePhotography_CharlestonSC_December18-100x70.jpg 100w, https:\/\/brandtwist.com\/blog\/wp-content\/uploads\/2019\/01\/SITESummit164_KelliPricePhotography_CharlestonSC_December18-696x497.jpg 696w, https:\/\/brandtwist.com\/blog\/wp-content\/uploads\/2019\/01\/SITESummit164_KelliPricePhotography_CharlestonSC_December18-1068x763.jpg 1068w, https:\/\/brandtwist.com\/blog\/wp-content\/uploads\/2019\/01\/SITESummit164_KelliPricePhotography_CharlestonSC_December18-588x420.jpg 588w, https:\/\/brandtwist.com\/blog\/wp-content\/uploads\/2019\/01\/SITESummit164_KelliPricePhotography_CharlestonSC_December18-1920x1371.jpg 1920w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/a><\/p>\n<ul>\n<li>January took me to Rome where I was the <strong>keynote speaker<\/strong> in front of 500 meeting planner professionals at the <a href=\"https:\/\/www.siteglobal.com\/\">SITE<\/a> + MPI Global Forum. Talk about intimidating! Speaking on stage to 500 people who <em>hire speakers for a living<\/em>. That was a pretty high bar, and a very large audience. I decided to worry less about the dazzle of my slides and tell my story from the heart. This successful engagement led to another keynote and workshop with the Southeast chapter of SITE at their Education Summit in Charleston in December.<\/li>\n<li>February kicked off with a <strong><a href=\"https:\/\/www.brandtwist.com\/blog\/uncategorized\/love-your-brand\/\">\u201cLove your Brand\u201d<\/a> webinar<\/strong> dedicated to helping small business owners and marketing consultants show their own brands some love after I discovered many communications professionals had the cobbler\u2019s shoes syndrome when it comes to their own brands.<\/li>\n<li>March included a <strong><a href=\"https:\/\/www.brandtwist.com\/blog\/brand-culture\/whats-my-twist-ask-your-brands-experts\/\">\u201cWhat\u2019s my TWIST?\u201d<\/a> panel<\/strong> in Amsterdam leveraging engaging thought leaders to create a TWIST for a global pharma client. None of the thought leaders worked in healthcare and this outside perspective added an inspirational TWIST.<\/li>\n<li>April was another successful <strong><a href=\"https:\/\/www.brandtwist.com\/school\/\">Brand School Master Class<\/a><\/strong> where 12 entrepreneurs from around the world learned how to define, build, and express their TWISTS.<\/li>\n<li>In May, I TWISTed again with <strong>supermodel Tyra Banks<\/strong> and my dear friend Alison Kluger for another #ProjectYou <a href=\"https:\/\/www.brandtwist.com\/blog\/brand-culture\/how-to-represent-your-brand-at-big-events\/\">personal branding class<\/a> at Stanford Graduate School of Business.<br \/>\n<a href=\"https:\/\/www.brandtwist.com\/blog\/wp-content\/uploads\/2019\/01\/IMG_9128-e1547844061612.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-16892 size-large\" src=\"https:\/\/www.brandtwist.com\/blog\/wp-content\/uploads\/2019\/01\/IMG_9128-e1547844061612-768x1024.jpg\" alt=\"Julie Cottineau and Tyra Banks at the Stanford Graduate School of Business.\" width=\"696\" height=\"928\" srcset=\"https:\/\/brandtwist.com\/blog\/wp-content\/uploads\/2019\/01\/IMG_9128-e1547844061612-768x1024.jpg 768w, https:\/\/brandtwist.com\/blog\/wp-content\/uploads\/2019\/01\/IMG_9128-e1547844061612-225x300.jpg 225w, https:\/\/brandtwist.com\/blog\/wp-content\/uploads\/2019\/01\/IMG_9128-e1547844061612-696x928.jpg 696w, https:\/\/brandtwist.com\/blog\/wp-content\/uploads\/2019\/01\/IMG_9128-e1547844061612-1068x1424.jpg 1068w, https:\/\/brandtwist.com\/blog\/wp-content\/uploads\/2019\/01\/IMG_9128-e1547844061612-315x420.jpg 315w, https:\/\/brandtwist.com\/blog\/wp-content\/uploads\/2019\/01\/IMG_9128-e1547844061612-1920x2560.jpg 1920w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/a><\/li>\n<li>In June, after nine months of working hand in hand with a cross-functional client executive team, we helped etouches, a meeting planning <strong>software company, rebrand to <a href=\"http:\/\/aventri.com\/\">Aventri<\/a><\/strong> and trained employees in brand activation workshops before launching to the public.<\/li>\n<li>The summer was spent working on several <strong>brand architecture and innovation <\/strong>projects with my friends at <a href=\"https:\/\/www.virgin.com\/\">Virgin<\/a> ranging from naming and digital brand guidelines to a live innovation lab.<\/li>\n<li>This fall, we helped <a href=\"https:\/\/www.talentinternational.com\/\">Talent International<\/a> relaunch their global IT recruitment brand with a new <strong>brand book and a brand activation session<\/strong> for global executives in San Francisco.<\/li>\n<li>The fall was also full of amazing <strong>media opportunities<\/strong>, including <em><a href=\"https:\/\/www.economist.com\/business\/2018\/10\/20\/weight-watchers-rebrands-itself-for-an-anti-diet-era\">The Economist<\/a><\/em>, <a href=\"https:\/\/goo.gl\/images\/Xd9YHN\">C-Suite Best Seller TV<\/a>, <em><a href=\"https:\/\/medium.com\/authority-magazine\/women-of-the-c-suite-flaunt-your-fabulousness-with-julie-cottineau-fd77b250c752\">Authority Magazine<\/a><\/em>, <em><a href=\"https:\/\/www.faboverfifty.com\/style\/building-owning-personal\/\">Fab Over Fifty<\/a><\/em>, and WVOX radio talking about personal and professional branding.<br \/>\n<a href=\"https:\/\/www.brandtwist.com\/blog\/wp-content\/uploads\/2019\/01\/IMG_2450.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-16895 size-large\" src=\"https:\/\/www.brandtwist.com\/blog\/wp-content\/uploads\/2019\/01\/IMG_2450-1024x768.jpg\" alt=\"Julie Cottineau on C-Suite Best Seller TV.\" width=\"696\" height=\"522\" srcset=\"https:\/\/brandtwist.com\/blog\/wp-content\/uploads\/2019\/01\/IMG_2450-1024x768.jpg 1024w, https:\/\/brandtwist.com\/blog\/wp-content\/uploads\/2019\/01\/IMG_2450-300x225.jpg 300w, https:\/\/brandtwist.com\/blog\/wp-content\/uploads\/2019\/01\/IMG_2450-768x576.jpg 768w, https:\/\/brandtwist.com\/blog\/wp-content\/uploads\/2019\/01\/IMG_2450-80x60.jpg 80w, https:\/\/brandtwist.com\/blog\/wp-content\/uploads\/2019\/01\/IMG_2450-265x198.jpg 265w, https:\/\/brandtwist.com\/blog\/wp-content\/uploads\/2019\/01\/IMG_2450-696x522.jpg 696w, https:\/\/brandtwist.com\/blog\/wp-content\/uploads\/2019\/01\/IMG_2450-1068x801.jpg 1068w, https:\/\/brandtwist.com\/blog\/wp-content\/uploads\/2019\/01\/IMG_2450-560x420.jpg 560w, https:\/\/brandtwist.com\/blog\/wp-content\/uploads\/2019\/01\/IMG_2450-1920x1440.jpg 1920w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/a><\/li>\n<li>Along the way, we TWISTED with some fabulous nonprofits like <a href=\"http:\/\/kindness.org\">kindness.org<\/a>, and experienced first-hand the power of <a href=\"https:\/\/eileenfisherlifework.com\/learning-lab\/\">Eileen Fisher LifeWork Learning Lab<\/a>. This led to enrollment in my first-ever mindfulness class and a desire to <strong>spotlight 10 amazing organizations in our <a href=\"https:\/\/www.brandtwist.com\/blog\/uncategorized\/doing-good-with-a-twist\/\">\u201cDoing Good with a TWIST\u201d<\/a> end-of-the-year campaign.<\/strong><\/li>\n<\/ul>\n<p>I am so grateful for each and every opportunity and truly enriched by the people I have met along the way.<\/p>\n<p><strong>These experiences also reinforced three key lessons for me that you can apply to your own business as well: <\/strong><\/p>\n<ul>\n<li><strong>Keynote speaking: <\/strong>Stretch your horizons, do what scares you, and most importantly, tell your story from the heart. It\u2019s not the slides that will dazzle\u2014it\u2019s your passion and your TWIST.<\/li>\n<li><strong>Rebranding: <\/strong>Rebranding can be a great opportunity to tell your brand\u2019s story in a fresh way while energizing your employees and customers. Branding must be linked to overall business strategy and involve cross-functional teams (not just the marketing department) because at the end of the day, we all work in branding.<br \/>\n<a href=\"https:\/\/www.brandtwist.com\/blog\/wp-content\/uploads\/2019\/01\/brand-activation-2053.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-16896 size-large\" src=\"https:\/\/www.brandtwist.com\/blog\/wp-content\/uploads\/2019\/01\/brand-activation-2053-1024x683.jpg\" alt=\"Etouches, a meeting planning software company, recently rebranded to Aventri and trained employees in brand activation workshops.\" width=\"696\" height=\"464\" srcset=\"https:\/\/brandtwist.com\/blog\/wp-content\/uploads\/2019\/01\/brand-activation-2053-1024x683.jpg 1024w, https:\/\/brandtwist.com\/blog\/wp-content\/uploads\/2019\/01\/brand-activation-2053-300x200.jpg 300w, https:\/\/brandtwist.com\/blog\/wp-content\/uploads\/2019\/01\/brand-activation-2053-768x512.jpg 768w, https:\/\/brandtwist.com\/blog\/wp-content\/uploads\/2019\/01\/brand-activation-2053-696x464.jpg 696w, https:\/\/brandtwist.com\/blog\/wp-content\/uploads\/2019\/01\/brand-activation-2053-1068x712.jpg 1068w, https:\/\/brandtwist.com\/blog\/wp-content\/uploads\/2019\/01\/brand-activation-2053-630x420.jpg 630w, https:\/\/brandtwist.com\/blog\/wp-content\/uploads\/2019\/01\/brand-activation-2053.jpg 1600w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/a><\/li>\n<li><strong>Personal branding: <\/strong>As Tyra says, \u201cDifferent is better than perfect. Perfect is boring.\u201d Embrace what\u2019s unique about you and your business and flaunt your fabulous TWIST.<\/li>\n<\/ul>\n<p>As you start the new year with big ambitions for 2019, I want to return the favor. From now until February 1, you can schedule a <strong>FREE <u><a href=\"https:\/\/www.brandtwist.com\/product\/brand-health-check\/\">Brand Health Check<\/a><\/u><\/strong> by simply using the code <strong>GRATITUDE<\/strong>.<\/p>\n<p>If you want your brand to attract more profitable targets, stand out with less spending, and serve as a blueprint for business growth, this is the place to start. We\u2019ll dive into the critical questions that will prompt the development of a strong TWIST, review your current marketing materials, and create a step-by-step action plan to make your unique brand shine.<\/p>\n<p><a href=\"https:\/\/www.brandtwist.com\/product\/brand-health-check\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-16902 size-full\" src=\"https:\/\/www.brandtwist.com\/blog\/wp-content\/uploads\/2019\/01\/BHC-coupon-code-3.png\" alt=\"\" width=\"600\" height=\"450\" srcset=\"https:\/\/brandtwist.com\/blog\/wp-content\/uploads\/2019\/01\/BHC-coupon-code-3.png 600w, https:\/\/brandtwist.com\/blog\/wp-content\/uploads\/2019\/01\/BHC-coupon-code-3-300x225.png 300w, https:\/\/brandtwist.com\/blog\/wp-content\/uploads\/2019\/01\/BHC-coupon-code-3-80x60.png 80w, https:\/\/brandtwist.com\/blog\/wp-content\/uploads\/2019\/01\/BHC-coupon-code-3-265x198.png 265w, https:\/\/brandtwist.com\/blog\/wp-content\/uploads\/2019\/01\/BHC-coupon-code-3-560x420.png 560w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>Personal brand, professional brand, job shifts, new product launches, innovation ideas\u2014whatever your challenge, I am here to support you.<\/p>\n<p>In the meantime, keep TWISTING and here&#8217;s to an amazing new year!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We couldn\u2019t have gotten here without you. As I look forward to the new year and many new TWISTS ahead, my purple heart is full with gratitude for your support\u2026and for your votes. BrandTwist was recently informed that we won\u00a0\u00a0\u201cBest Business Consultant\u201d in the 2018 Best of Small Business Awards. This award recognizes &#8220;individuals who [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":16910,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-16884","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/16884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=16884"}],"version-history":[{"count":16,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/16884\/revisions"}],"predecessor-version":[{"id":16914,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/16884\/revisions\/16914"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media\/16910"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=16884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=16884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=16884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}