{"id":1752,"date":"2010-01-11T09:54:28","date_gmt":"2010-01-11T14:54:28","guid":{"rendered":"http:\/\/BrandTwist.com\/?p=1752"},"modified":"2018-10-18T20:14:39","modified_gmt":"2018-10-18T20:14:39","slug":"kfc-theres-no-such-thing-as-local-ads","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/advertising\/kfc-theres-no-such-thing-as-local-ads\/","title":{"rendered":"KFC: There’s No Such Thing as Local Ads"},"content":{"rendered":"

Check out this KFC spot from Australia.<\/p>\n

It was supposed to be a local spot playing off of the cricket rivalry between the West Indies and Australia.<\/p>\n

But it’s gotten a lot of flack from viewer’s in the US who got wind of it over the Internet.<\/p>\n

A white spectator finds himself in an all black crowd and smooths over what he calls an “awkward situation” with a bucket of fried chicken.<\/p>\n

<\/object><\/p>\n


\nKFC has apologized and pulled the spot. But insists that the “awkward situation” is all about sitting in the rival team’s cheering section.<\/p>\n

Not any racial reference.<\/p>\n

KFC is a sponsor of cricket, so the product appearing in the stands is supposed to be a natural fit.<\/p>\n

Also any potential negative stereotyping with African Americans and fried chicken apparently does not exist in Australia.<\/p>\n

Nevertheless, with the globality of the internet and You Tube, can brands really count on ads staying local?<\/p>\n

Probably not, as this example shows.<\/p>\n

Whether or not KFC meant any harm,\u00a0 it is perhaps an important lesson to us all to think through potential global consequences of even “local ads”.<\/p>\n

That’s my point of view. What’s your twist?<\/p>\n

Is KFC at fault here?<\/p>\n","protected":false},"excerpt":{"rendered":"

Check out this KFC spot from Australia. It was supposed to be a local spot playing off of the cricket rivalry between the West Indies and Australia. But it’s gotten a lot of flack from viewer’s in the US who got wind of it over the Internet. A white spectator finds himself in an all […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,30,68],"tags":[160,40,42,44,45,52,161,162],"class_list":{"0":"post-1752","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-advertising","7":"category-brand-strategy","8":"category-global-campaigns","9":"tag-ad","10":"tag-brand","11":"tag-branding","12":"tag-brandschool","13":"tag-brandtwist","14":"tag-julie-cottineau","15":"tag-kfc","16":"tag-video"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/1752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=1752"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/1752\/revisions"}],"predecessor-version":[{"id":16568,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/1752\/revisions\/16568"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=1752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=1752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=1752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}