{"id":1752,"date":"2010-01-11T09:54:28","date_gmt":"2010-01-11T14:54:28","guid":{"rendered":"http:\/\/BrandTwist.com\/?p=1752"},"modified":"2018-10-18T20:14:39","modified_gmt":"2018-10-18T20:14:39","slug":"kfc-theres-no-such-thing-as-local-ads","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/advertising\/kfc-theres-no-such-thing-as-local-ads\/","title":{"rendered":"KFC: There’s No Such Thing as Local Ads"},"content":{"rendered":"

Check out this KFC spot from Australia.<\/p>\n

It was supposed to be a local spot playing off of the cricket rivalry between the West Indies and Australia.<\/p>\n

But it’s gotten a lot of flack from viewer’s in the US who got wind of it over the Internet.<\/p>\n

A white spectator finds himself in an all black crowd and smooths over what he calls an “awkward situation” with a bucket of fried chicken.<\/p>\n

<\/object><\/p>\n


\nKFC has apologized and pulled the spot. But insists that the “awkward situation” is all about sitting in the rival team’s cheering section.<\/p>\n

Not any racial reference.<\/p>\n

KFC is a sponsor of cricket, so the product appearing in the stands is supposed to be a natural fit.<\/p>\n

Also any potential negative stereotyping with African Americans and fried chicken apparently does not exist in Australia.<\/p>\n

Nevertheless, with the globality of the internet and You Tube, can brands really count on ads staying local?<\/p>\n

Probably not, as this example shows.<\/p>\n

Whether or not KFC meant any harm,\u00a0 it is perhaps an important lesson to us all to think through potential global consequences of even “local ads”.<\/p>\n

That’s my point of view. What’s your twist?<\/p>\n

Is KFC at fault here?<\/p>\n","protected":false},"excerpt":{"rendered":"

Check out this KFC spot from Australia. It was supposed to be a local spot playing off of the cricket rivalry between the West Indies and Australia. But it’s gotten a lot of flack from viewer’s in the US who got wind of it over the Internet. A white spectator finds himself in an all […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,30,68],"tags":[160,40,42,44,45,52,161,162],"class_list":["post-1752","post","type-post","status-publish","format-standard","category-advertising","category-brand-strategy","category-global-campaigns","tag-ad","tag-brand","tag-branding","tag-brandschool","tag-brandtwist","tag-julie-cottineau","tag-kfc","tag-video"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t