{"id":1761,"date":"2010-01-12T05:39:07","date_gmt":"2010-01-12T10:39:07","guid":{"rendered":"http:\/\/BrandTwist.com\/?p=1761"},"modified":"2018-10-18T20:14:39","modified_gmt":"2018-10-18T20:14:39","slug":"is-dominos-the-new-coke","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/advertising\/is-dominos-the-new-coke\/","title":{"rendered":"Is Domino’s the “New Coke”?"},"content":{"rendered":"

Many of you probably remember the Domino’s fiasco of last April when two employees made a rogue video\u00a0pretending to put disgusting things in the pizza.<\/p>\n

The employees were fired, the video was removed from You Tube and the company issued a statement reassuring people on the quality of their food (and their employees).<\/p>\n

If you missed the incident, it’s summarized in this video from the Today Show.<\/a><\/p>\n

Well, a quick 8 months later, Domino’s is creating it’s own viral campaign with this video called “The Pizza Turnaround”.<\/p>\n

<\/embed><\/object><\/p>\n

My question is whether this effort is an effective authentic response, or whether it goes too far in it’s apologetic tone.<\/p>\n


\nMy feeling is the latter.<\/p>\n

Rather than simply talk about taste improvements (a thing that every food brand does from time to time), it makes too much of a point on the dissatisfaction of the old recipe.<\/p>\n

But what if I wasn’t dissatisfied?<\/p>\n

What if I actually kind of liked the old Domino’s?<\/p>\n

All fast food can be improved.<\/p>\n

But my expectations from Domino’s were more in the camp of decent food, great value, quick delivery.<\/p>\n

After watching this video, I feel kind of silly for eating it before.<\/p>\n

Boy my standards must be pretty low for putting up with “cardboard crust”.<\/p>\n

Where is the acknowledgement of the things that were right with the pizza (in deference to what must be millions of loyal consumers)?<\/p>\n

I applaud their willingness to open up the kimono. But I think they’ve gone too far by saying the product was “horrible” and now they’re making it better.<\/p>\n

It makes me wonder if they might find themselves in a “New Coke” situation where they will have to re-issue Domino’s Classic for people who were\u00a0 OK with the pizza before.<\/p>\n

That’s my point of view. What’s your twist?<\/p>\n

What do you think of the Pizza Turnaround?<\/p>\n","protected":false},"excerpt":{"rendered":"

Many of you probably remember the Domino’s fiasco of last April when two employees made a rogue video\u00a0pretending to put disgusting things in the pizza. The employees were fired, the video was removed from You Tube and the company issued a statement reassuring people on the quality of their food (and their employees). If you […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,30,107,163,128],"tags":[],"class_list":{"0":"post-1761","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-advertising","7":"category-brand-strategy","8":"category-overcoming-obstacles","9":"category-product-branding","10":"category-viral-campaigns"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/1761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=1761"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/1761\/revisions"}],"predecessor-version":[{"id":16567,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/1761\/revisions\/16567"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=1761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=1761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=1761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}