{"id":1894,"date":"2010-02-02T10:13:57","date_gmt":"2010-02-02T15:13:57","guid":{"rendered":"http:\/\/BrandTwist.com\/?p=1894"},"modified":"2018-10-18T20:14:38","modified_gmt":"2018-10-18T20:14:38","slug":"spice-things-up-with-video","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/innovation\/spice-things-up-with-video\/","title":{"rendered":"Spice Things Up with Video"},"content":{"rendered":"<p>Video is not just\u00a0for big brands on the Superbowl.<\/p>\n<p>Even so-called &#8220;mundane&#8221; communciation can be spiced up with a little clever (and inexpensive) video play.<\/p>\n<p>Here&#8217;s a great case in point. It&#8217;s a video from <a href=\"http:\/\/www.imagepremiums.com\/\">Image Premiums <\/a>\u00a0a company that sells corporate premiums -products such as USB disks, t-shirts, water bottles, etc.<\/p>\n<p>It&#8217;s worth a quick watch.<\/p>\n<p><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"425\" height=\"344\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/kNBDxjrhahI&amp;hl=en_US&amp;fs=1&amp;\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed type=\"application\/x-shockwave-flash\" width=\"425\" height=\"344\" src=\"http:\/\/www.youtube.com\/v\/kNBDxjrhahI&amp;hl=en_US&amp;fs=1&amp;\" allowfullscreen=\"true\" allowscriptaccess=\"always\"><\/embed><\/object><\/p>\n<p><!--more Keep reading \u00bb --><br \/>\nAccording to Oliver at Image Premiums the video\u00a0took about 6 hours to make. It was\u00a0shot in his friend&#8217;s basement\u00a0via stop motion software that you can buy online for $50. The shoot took about 3 hours and the editing another 3.<\/p>\n<p>I think it was time pretty well spent. It certainly got me to take a second look and it shows innovation and imagination on the part of the company.<\/p>\n<p>That&#8217;s my point of view. What&#8217;s your twist?<\/p>\n<p>How are you using video to spice up your brand communications?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Video is not just\u00a0for big brands on the Superbowl. Even so-called &#8220;mundane&#8221; communciation can be spiced up with a little clever (and inexpensive) video play. Here&#8217;s a great case in point. It&#8217;s a video from Image Premiums \u00a0a company that sells corporate premiums -products such as USB disks, t-shirts, water bottles, etc. It&#8217;s worth a [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[135,63,128],"tags":[],"class_list":{"0":"post-1894","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-communication","7":"category-innovation","8":"category-viral-campaigns"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/1894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=1894"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/1894\/revisions"}],"predecessor-version":[{"id":16552,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/1894\/revisions\/16552"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=1894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=1894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=1894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}