{"id":1896,"date":"2010-01-28T01:11:49","date_gmt":"2010-01-28T06:11:49","guid":{"rendered":"http:\/\/BrandTwist.com\/?p=1896"},"modified":"2018-10-18T20:14:38","modified_gmt":"2018-10-18T20:14:38","slug":"ipad-genius-or-hype","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-strategy\/ipad-genius-or-hype\/","title":{"rendered":"iPad: Genius or Hype?"},"content":{"rendered":"

Unless you are living under a rock, you have no doubt seen Apple’s iPad launched yesterday.<\/p>\n

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I am in awe of the design and the user interface.\u00a0 But as I fight off falling head over heels under the powerful Apple spell…I do have a few questions.
\n<\/p>\n

First, I am wondering what this is meant to replace. While it would be nice to imagine this will just grow the market, on a more practical level\u00a0 I think at least for some people it will need to displace at least one of their current devices.<\/p>\n

As my husband said, if I were to take this on the plane- what would I then leave at home?<\/p>\n

My i-touch which allows me to watch TV and movies but also has the advantage of fitting in my purse?<\/p>\n

My laptop which does double duty as a business tool?<\/p>\n

My portable DVD player?<\/p>\n

My Kindle? This seems like a pretty obvious replacement choice. But I don’t think the Kindle penetration is broad enough to really make this a viable market to go after.<\/p>\n

I’m also wondering how you keep this clean\/protected with no top.<\/p>\n

I guess an accessories industry will quickly fill this gap- like it did with the Kindle.<\/p>\n

I’m also not crazy about the name. Pad seems too flat and somewhat reminiscent of feminine protection. (Sorry guys, but I wonder if the women agree with me.) I had heard they almost went with i-Slate. I actually prefer that name. I love the contrast of something so primitive with a product that’s so obviously space age.<\/p>\n

No doubt it will be a huge success…but I am still interested in your thoughts on these questions.<\/p>\n

That’s my point of view. What’s your twist?<\/p>\n

Will you be waiting in line to buy the new iPad?<\/p>\n","protected":false},"excerpt":{"rendered":"

Unless you are living under a rock, you have no doubt seen Apple’s iPad launched yesterday. I am in awe of the design and the user interface.\u00a0 But as I fight off falling head over heels under the powerful Apple spell…I do have a few questions.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30,63,163],"tags":[],"class_list":["post-1896","post","type-post","status-publish","format-standard","category-brand-strategy","category-innovation","category-product-branding"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t