{"id":2091,"date":"2010-03-01T07:32:50","date_gmt":"2010-03-01T12:32:50","guid":{"rendered":"http:\/\/BrandTwist.com\/?p=2091"},"modified":"2018-10-18T20:14:21","modified_gmt":"2018-10-18T20:14:21","slug":"the-pet-rock-and-other-favorite-70s-brands","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-experience\/the-pet-rock-and-other-favorite-70s-brands\/","title":{"rendered":"The Pet Rock and other Favorite 70&#8217;s Brands"},"content":{"rendered":"<p>Today is my birthday.<\/p>\n<p>Rather than focus on the fact that I am another year older, and freaking out about the passage of time etc. \u2013 I\u2019ve decided to focus on the brands of my youth- some of which I miss.<\/p>\n<p>As a child growing up in the 70\u2019s, I remember a lot of iconic brands- many of which are no longer with us.<\/p>\n<p>Check out <a href=\"www.retroland.com\"><strong>Retroland.com<\/strong> <\/a>and search under the 70&#8217;s in case you miss some of them too.<\/p>\n<p>I have distinct images of myself in front of the bathroom mirror singing into my hair brush or accepting my academy award (thanking my mother of course).<\/p>\n<p>I probably also thanked product sponsors and gave them a shout out for for making me look so beautiful and glamorous.<\/p>\n<p>Top on my list were:<\/p>\n<p>\u201cGee Your Hair Smells Terrific\u201d Shampoo (the best name ever)<\/p>\n<p>Herbal Essences (who could forget that green bottle and distinct smell?)<\/p>\n<p><!--more Keep reading \u00bb --><br \/>\nBody on Tap shampoo with real beer- I couldn\u2019t believe how risqu\u00e9 that was!<\/p>\n<p>This was when I still had long hair and wing a la Farrah, before I got my horrible Dorothy Hamill cut! Ugh, not a good look for many of us.<\/p>\n<p>Love\u2019s Baby Soft perfume (before I graduated to the more sophisticated scent and image of Charlie)<\/p>\n<p>I probably had Rick Springfield and \u201cJessie\u2019s Girl\u201d blaring from my boom box, or perhaps my Sony Walkman.<\/p>\n<p>(Sorry Justin Bieber and Nick Jonas but Rick was a <em>real<\/em> teen idol).<\/p>\n<p>I may also have been pretending to bang my tambourine like my other favorite idol Laurie Partridge of\u00a0 Partridge Family fame.<\/p>\n<p>Or perhaps I was spinning around like Marcia Brady imitating her groovy moves from \u00a0that famous \u201cSilver Platters\u201d episode.<\/p>\n<p>(A bit of a digression&#8230;but let&#8217;s give homaage to \u201cOh my nose\u201d another classic episode).<\/p>\n<p>How I miss those days.<\/p>\n<p>It was a formative period of my life and the beginning of my interest in new product innovation.<\/p>\n<p>In fact, it was during this time that I actually invented the Pet Rock.<\/p>\n<p>In case you haven\u2019t heard this story\u2026<\/p>\n<p>When I was a bit younger (early 70\u2019s) I went into the garden, got a rock, put it in a Cool Whip container with a few blades of grass for nourishment, poked a few holes in the lid (so it could breath) and\u2026voila instant Pet Rock.<\/p>\n<p>Except this was before the craze had hit. So my parents looked at me kind of funny.<\/p>\n<p>Until a few year\u2019s later when the commercial version hit the shelves in 1975 introduced by Gary Dahl.<br \/>\nBut after this Pet Rock episode, my parents\u00a0started to take my marketing ideas a bit more seriously\u2026and the rest, as they say, is history.<\/p>\n<p>Boy, I miss that decade\u2026although not the braces, wide whale corduroys, and of course the awful Dorothy Hamill bowl hair.<\/p>\n<p>What\u2019s your twist?<\/p>\n<p>What are your favorite brands of the 70\u2019s?<\/p>\n<p><a href=\"https:\/\/www.surveymonkey.com\/s\/HealthCheckQualification\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" alt=\"strategy-graphic\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2013\/11\/strategy-graphic.gif\" width=\"330\" height=\"109\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today is my birthday. Rather than focus on the fact that I am another year older, and freaking out about the passage of time etc. \u2013 I\u2019ve decided to focus on the brands of my youth- some of which I miss. As a child growing up in the 70\u2019s, I remember a lot of iconic [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,104,109,63,163,137],"tags":[180,40,41,60,42,45,74,80,181,52,182],"class_list":{"0":"post-2091","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand-experience","7":"category-childhood","8":"category-favorite-brands","9":"category-innovation","10":"category-product-branding","11":"category-trends","12":"tag-180","13":"tag-brand","14":"tag-brand-building","15":"tag-brand-school","16":"tag-branding","17":"tag-brandtwist","18":"tag-business","19":"tag-business-building","20":"tag-favorite-brands-of-the-70s","21":"tag-julie-cottineau","22":"tag-pet-rock"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/2091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=2091"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/2091\/revisions"}],"predecessor-version":[{"id":16540,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/2091\/revisions\/16540"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=2091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=2091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=2091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}