{"id":2251,"date":"2010-04-09T12:57:53","date_gmt":"2010-04-09T17:57:53","guid":{"rendered":"http:\/\/BrandTwist.com\/?p=2251"},"modified":"2018-10-18T20:14:21","modified_gmt":"2018-10-18T20:14:21","slug":"las-vegas-the-brand","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-experience\/las-vegas-the-brand\/","title":{"rendered":"Las Vegas: The Brand?"},"content":{"rendered":"<p>I just came back from Las Vegas after a trip with my kids, my brother and his family, and our 75 year old mother.<\/p>\n<p>That sentence alone sort of sums up the dichotomy of Las Vegas.<\/p>\n<p>Las Vegas as a family destination?<\/p>\n<p>Well yes, sort of \u2026<\/p>\n<p><!--more Keep reading \u00bb --><\/p>\n<p>To be fair, we didn\u2019t stay right on the strip. We stayed at Lake Vegas in Henderson about a half an hour from downtown.<\/p>\n<p>That also added to the schizophrenia of this area.<\/p>\n<p>We were in the middle of nowhere surrounded by palm trees, swimming pools, and beautiful nature. We also drove another hour to <a href=\"http:\/\/www.redrockcanyonlv.org\/\">Red Rock Canyon <\/a>for a beautiful hike. I highly recommend this if you go to the area. Also if you do go with kids, I also recommend a tour of the <a href=\"http:\/\/www.ethelschocolate.com\/\">Ethel M. Chocolate Factory <\/a>and Cactus Garden.<\/p>\n<p>Then 30 minutes drive later we were on the strip surrounded by an explosion of capitalism and artificial Vegas experiences (the Venetian gondolas, the Empire State building, the Eiffel Tower).<\/p>\n<p>What we didn\u2019t see except for one truck that advertised girls for hire with scantily clad women decorating the truck was the expected \u201cadult\u201d side of Las Vegas.<\/p>\n<p>Much to our horror \/amusement this one particular \u201cbooby truck\u201d got stuck in traffic next to my brother\u2019s car which was filled with boys aged 9 to 17.<\/p>\n<p>But besides this, Las Vegas seemed to be like Time Square- all cleaned up. A Disney like version of its former self.<br \/>\nNot quite sin city- more like syn-thetic city.<\/p>\n<p>And from the looks of the empty stores fronts and barely filled casino floors &#8211; not really thriving.<\/p>\n<p>Sure it\u2019s a tough economy to thrive in, particularly when you depend on people coming and spending their disposable income on your slots and black Jack tables.<\/p>\n<p>We all know disposable income has been hard hit by the recession.<br \/>\nSo I understand why, Las Vegas may have felt the need to re-brand itself as a more family friendly destination. But I\u2019m not sure it\u2019s quite working.<\/p>\n<p>It feels a bit in-between now\u2026not quite an adult playground any more, but neither a truly legitimate brand destination either.<br \/>\nA classic branding blunder of evolving too far away from your core.<\/p>\n<p>That\u2019s my point of view. What\u2019s your twist?<br \/>\nWhat\u2019s been your experience of the Las Vegas brand?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I just came back from Las Vegas after a trip with my kids, my brother and his family, and our 75 year old mother. That sentence alone sort of sums up the dichotomy of Las Vegas. Las Vegas as a family destination? Well yes, sort of \u2026<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,27],"tags":[],"class_list":{"0":"post-2251","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand-experience","7":"category-brand-personality"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/2251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=2251"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/2251\/revisions"}],"predecessor-version":[{"id":16523,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/2251\/revisions\/16523"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=2251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=2251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=2251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}