{"id":2284,"date":"2010-04-19T04:48:12","date_gmt":"2010-04-19T09:48:12","guid":{"rendered":"http:\/\/BrandTwist.com\/?p=2284"},"modified":"2018-10-18T20:14:20","modified_gmt":"2018-10-18T20:14:20","slug":"are-you-making-the-most-of-all-touch-points","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-experience\/are-you-making-the-most-of-all-touch-points\/","title":{"rendered":"Are You Making the Most of All Touch-points?"},"content":{"rendered":"

\"816_0707\"<\/a><\/p>\n

Last week I was in London\u00a0at the Virgin Management offices in Brook Green,and as with each time I visit, I discover something new about this wonderful, quirky building which is actually a converted school house.<\/p>\n

This time, I noticed this sign above the toilet paper roll \u00a0in the “loo” which read “This is the only authorised Virgin rip off”.<\/p>\n

Brilliant!<\/p>\n

It got me\u00a0 thinking that there are so many moments when we have a somewhat “captive” audience that we are wasting an opportunity to re-inforce a\u00a0 brand message.<\/p>\n

In this case, Virgin’s Consumer Brand Champion message, cleverly displayed as a reminder to employees and visitors alike.<\/p>\n

Sometimes these “corporate mission statements” can seem heavy handed. But I think the humor in this one, and the pun with the placement, make it work.<\/p>\n

That’s my point of view. What’s your twist?<\/p>\n

Are you making the most of all your brand touch-points?<\/p>\n","protected":false},"excerpt":{"rendered":"

Last week I was in London\u00a0at the Virgin Management offices in Brook Green,and as with each time I visit, I discover something new about this wonderful, quirky building which is actually a converted school house. This time, I noticed this sign above the toilet paper roll \u00a0in the “loo” which read “This is the only […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,28],"tags":[],"class_list":["post-2284","post","type-post","status-publish","format-standard","category-brand-experience","category-brand-placement"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t