{"id":2323,"date":"2010-05-05T12:09:05","date_gmt":"2010-05-05T17:09:05","guid":{"rendered":"http:\/\/BrandTwist.com\/?p=2323"},"modified":"2018-10-18T20:14:20","modified_gmt":"2018-10-18T20:14:20","slug":"should-arizona-iced-tea-boycott-arizona","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/product-branding\/should-arizona-iced-tea-boycott-arizona\/","title":{"rendered":"Should Arizona Iced Tea Boycott Arizona?"},"content":{"rendered":"<p>In response to all the negative press about the immigration reforms in Arizona, Arizona Iced Tea has posted <a href=\"http:\/\/www.drinkarizona.com\/#recentconcerns\">a statement on it&#8217;s site <\/a>assuring its customers that it is\u00a0not from Arizona.\u00a0\u00a0In fact it&#8217;s from Brooklyn and is now head quartered in Long Island.<\/p>\n<p>Interesting move.<\/p>\n<p>you might call it &#8220;biting the hand that feeds you strategy&#8221;.<\/p>\n<p><!--more Keep reading \u00bb --><br \/>\nWhile I understand that Arizona is just their brand&#8230;my guess is that they chose this name for a reason.<\/p>\n<p>To me it connotes a dry area, with lots of thirsty people, and gives credibility to their expertise as a refreshing drink.<\/p>\n<p>Kansas City Iced Tea just doesn&#8217;t evoke the same positive and relevant imagery.<\/p>\n<p>So is Arizona Iced Tea being too hasty in turning their back on Arizona.<\/p>\n<p>Sure the political issues at hand are a bit sticky (and downright offensive and unconstitutional to many).<\/p>\n<p>But I wonder if you can protest this move and still affirm what you love about Arizona, it&#8217;s people, it&#8217;s climate, it&#8217;s natural beauty&#8230;<\/p>\n<p>Is there a potentially richer response then&#8230;&#8221;By the way we are really from Brooklyn&#8221; and sporting an American Flag.<\/p>\n<p>I got to think a long sip of a refreshing drink and a moment of reflection, might yield something more compelling.<\/p>\n<p>That&#8217;s my point of view. What&#8217;s your twist?<br \/>\nIs Arizona Iced Tea throwing out the baby with the bath water? Or is this a smart PR move?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In response to all the negative press about the immigration reforms in Arizona, Arizona Iced Tea has posted a statement on it&#8217;s site assuring its customers that it is\u00a0not from Arizona.\u00a0\u00a0In fact it&#8217;s from Brooklyn and is now head quartered in Long Island. Interesting move. you might call it &#8220;biting the hand that feeds you [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[163],"tags":[],"class_list":{"0":"post-2323","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-product-branding"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/2323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=2323"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/2323\/revisions"}],"predecessor-version":[{"id":16516,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/2323\/revisions\/16516"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=2323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=2323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=2323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}