{"id":2334,"date":"2010-05-07T09:24:17","date_gmt":"2010-05-07T14:24:17","guid":{"rendered":"http:\/\/BrandTwist.com\/?p=2334"},"modified":"2018-10-18T20:14:20","modified_gmt":"2018-10-18T20:14:20","slug":"betty-white-branding-lessons","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/celebrity-branding\/betty-white-branding-lessons\/","title":{"rendered":"Betty White: Branding Lessons"},"content":{"rendered":"

In case you’ve been living under a rock….Betty White, the\u00a088 year old Emmy winning actress, is back with a vengeance.<\/p>\n

Her re-popularity (if that’s a word)\u00a0started with a\u00a0Snicker’s commercial during the Super Bowl:<\/p>\n

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This spot and her performance in it, triggered a Facebook campaign to have her host Saturday Night Live. Over half a million people became fans of the Facebook petition page and she will be appearing this weekend as the SNL host.<\/p>\n

What branding lessons can be learned from Betty White?
\n<\/p>\n

For me the biggest take away is that she stayed true and authentic to herself all these years.<\/p>\n

Whether as the sarcastic Sue Anne on the Mary Tyler Moore show or the sweet but ditsy Rose on Golden Girls…she’s made a career of getting laughs by throwing herself wholeheartedly into roles an really making the characters funny, but relatable.<\/p>\n

So the Snickers commercial resonated with so many people because here’s a lady who’s always spoken her mind and who has always pushed the envelope for comedy.<\/p>\n

Other 88 year olds would not have been so funny in that spot. Or believable.<\/p>\n

So my guess is that millions will tune in Saturday Night, not just because of the novelty of a person her age hosting the show, but rather to see a timeless comedian, Betty White.<\/p>\n

That’s the kind of longevity many brands would be so lucky to have.<\/p>\n

That’s my point of view. What’s your twist?<\/p>\n

What do you think is the magic of the Betty White brand?<\/p>\n","protected":false},"excerpt":{"rendered":"

In case you’ve been living under a rock….Betty White, the\u00a088 year old Emmy winning actress, is back with a vengeance. Her re-popularity (if that’s a word)\u00a0started with a\u00a0Snicker’s commercial during the Super Bowl: This spot and her performance in it, triggered a Facebook campaign to have her host Saturday Night Live. Over half a million […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":{"0":"post-2334","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-celebrity-branding"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/2334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=2334"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/2334\/revisions"}],"predecessor-version":[{"id":16515,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/2334\/revisions\/16515"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=2334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=2334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=2334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}