{"id":2388,"date":"2010-06-29T08:55:25","date_gmt":"2010-06-29T13:55:25","guid":{"rendered":"http:\/\/BrandTwist.com\/?p=2388"},"modified":"2018-10-18T20:14:20","modified_gmt":"2018-10-18T20:14:20","slug":"rube-goldberg-in-aisle-3","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-experience\/rube-goldberg-in-aisle-3\/","title":{"rendered":"Rube Goldberg in Aisle 3?"},"content":{"rendered":"<p>Hema, a Dutch department store chain\u00a0described as a European version of \u00a0Target (low prices on generic housewares, and lots of original design) has created this <a href=\"http:\/\/producten.hema.nl\/\">fabulous product page<\/a>\u00a0with a great moment of surprise and delight.<\/p>\n<p>Make sure you watch through to the end.<\/p>\n<p>I love how they took this &#8220;functional&#8221; page and invigorated it with brand personality.<\/p>\n<p>That&#8217;s my point of view. What&#8217;s your twist?<\/p>\n<p>Have you seen other brands get clever with their shopping pages?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hema, a Dutch department store chain\u00a0described as a European version of \u00a0Target (low prices on generic housewares, and lots of original design) has created this fabulous product page\u00a0with a great moment of surprise and delight. Make sure you watch through to the end. I love how they took this &#8220;functional&#8221; page and invigorated it with [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,27,108],"tags":[],"class_list":["post-2388","post","type-post","status-publish","format-standard","category-brand-experience","category-brand-personality","category-digital-media"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Hema, a Dutch department store chain described as a European version of Target (low prices on generic housewares, and lots of original design) has created this fabulous product page with a great moment of surprise and delight. Make sure you watch through to the end. I love how they took this &quot;functional&quot; page and invigorated it with\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Julie\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/brandtwist.com\/blog\/brand-experience\/rube-goldberg-in-aisle-3\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"BrandTwist Blog - The official blog of BrandTwist\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Rube Goldberg in Aisle 3? - BrandTwist Blog\" \/>\n\t\t<meta property=\"og:description\" content=\"Hema, a Dutch department store chain described as a European version of Target (low prices on generic housewares, and lots of original design) has created this fabulous product page with a great moment of surprise and delight. Make sure you watch through to the end. I love how they took this &quot;functional&quot; page and invigorated it with\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/brandtwist.com\/blog\/brand-experience\/rube-goldberg-in-aisle-3\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2010-06-29T13:55:25+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2018-10-18T20:14:20+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Rube Goldberg in Aisle 3? - BrandTwist Blog\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Hema, a Dutch department store chain described as a European version of Target (low prices on generic housewares, and lots of original design) has created this fabulous product page with a great moment of surprise and delight. Make sure you watch through to the end. I love how they took this &quot;functional&quot; page and invigorated it with\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/brand-experience\\\/rube-goldberg-in-aisle-3\\\/#blogposting\",\"name\":\"Rube Goldberg in Aisle 3? - BrandTwist Blog\",\"headline\":\"Rube Goldberg in Aisle 3?\",\"author\":{\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/author\\\/julie\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/#organization\"},\"datePublished\":\"2010-06-29T08:55:25+00:00\",\"dateModified\":\"2018-10-18T20:14:20+00:00\",\"inLanguage\":\"en\",\"commentCount\":1,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/brand-experience\\\/rube-goldberg-in-aisle-3\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/brand-experience\\\/rube-goldberg-in-aisle-3\\\/#webpage\"},\"articleSection\":\"Brand Experience, Brand Personality, Digital Media\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/brand-experience\\\/rube-goldberg-in-aisle-3\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/brandtwist.com\\\/blog\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/category\\\/brand-experience\\\/#listItem\",\"name\":\"Brand Experience\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/category\\\/brand-experience\\\/#listItem\",\"position\":2,\"name\":\"Brand Experience\",\"item\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/category\\\/brand-experience\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/brand-experience\\\/rube-goldberg-in-aisle-3\\\/#listItem\",\"name\":\"Rube Goldberg in Aisle 3?\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/brand-experience\\\/rube-goldberg-in-aisle-3\\\/#listItem\",\"position\":3,\"name\":\"Rube Goldberg in Aisle 3?\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/category\\\/brand-experience\\\/#listItem\",\"name\":\"Brand Experience\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/#organization\",\"name\":\"BrandTwist Blog\",\"description\":\"The official blog of BrandTwist\",\"url\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/author\\\/julie\\\/#author\",\"url\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/author\\\/julie\\\/\",\"name\":\"Julie\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/brand-experience\\\/rube-goldberg-in-aisle-3\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/83889069261a10d36de1e53a701571f0b7897fa7a08af52fd6a2da6b7f3ffae9?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Julie\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/brand-experience\\\/rube-goldberg-in-aisle-3\\\/#webpage\",\"url\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/brand-experience\\\/rube-goldberg-in-aisle-3\\\/\",\"name\":\"Rube Goldberg in Aisle 3? - BrandTwist Blog\",\"description\":\"Hema, a Dutch department store chain described as a European version of Target (low prices on generic housewares, and lots of original design) has created this fabulous product page with a great moment of surprise and delight. Make sure you watch through to the end. I love how they took this \\\"functional\\\" page and invigorated it with\",\"inLanguage\":\"en\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/brand-experience\\\/rube-goldberg-in-aisle-3\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/author\\\/julie\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/author\\\/julie\\\/#author\"},\"datePublished\":\"2010-06-29T08:55:25+00:00\",\"dateModified\":\"2018-10-18T20:14:20+00:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/\",\"name\":\"BrandTwist Blog\",\"description\":\"The official blog of BrandTwist\",\"inLanguage\":\"en\",\"publisher\":{\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Rube Goldberg in Aisle 3? - BrandTwist Blog","description":"Hema, a Dutch department store chain described as a European version of Target (low prices on generic housewares, and lots of original design) has created this fabulous product page with a great moment of surprise and delight. Make sure you watch through to the end. I love how they took this \"functional\" page and invigorated it with","canonical_url":"https:\/\/brandtwist.com\/blog\/brand-experience\/rube-goldberg-in-aisle-3\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/brandtwist.com\/blog\/brand-experience\/rube-goldberg-in-aisle-3\/#blogposting","name":"Rube Goldberg in Aisle 3? - BrandTwist Blog","headline":"Rube Goldberg in Aisle 3?","author":{"@id":"https:\/\/brandtwist.com\/blog\/author\/julie\/#author"},"publisher":{"@id":"https:\/\/brandtwist.com\/blog\/#organization"},"datePublished":"2010-06-29T08:55:25+00:00","dateModified":"2018-10-18T20:14:20+00:00","inLanguage":"en","commentCount":1,"mainEntityOfPage":{"@id":"https:\/\/brandtwist.com\/blog\/brand-experience\/rube-goldberg-in-aisle-3\/#webpage"},"isPartOf":{"@id":"https:\/\/brandtwist.com\/blog\/brand-experience\/rube-goldberg-in-aisle-3\/#webpage"},"articleSection":"Brand Experience, Brand Personality, Digital Media"},{"@type":"BreadcrumbList","@id":"https:\/\/brandtwist.com\/blog\/brand-experience\/rube-goldberg-in-aisle-3\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/brandtwist.com\/blog#listItem","position":1,"name":"Home","item":"https:\/\/brandtwist.com\/blog","nextItem":{"@type":"ListItem","@id":"https:\/\/brandtwist.com\/blog\/category\/brand-experience\/#listItem","name":"Brand Experience"}},{"@type":"ListItem","@id":"https:\/\/brandtwist.com\/blog\/category\/brand-experience\/#listItem","position":2,"name":"Brand Experience","item":"https:\/\/brandtwist.com\/blog\/category\/brand-experience\/","nextItem":{"@type":"ListItem","@id":"https:\/\/brandtwist.com\/blog\/brand-experience\/rube-goldberg-in-aisle-3\/#listItem","name":"Rube Goldberg in Aisle 3?"},"previousItem":{"@type":"ListItem","@id":"https:\/\/brandtwist.com\/blog#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/brandtwist.com\/blog\/brand-experience\/rube-goldberg-in-aisle-3\/#listItem","position":3,"name":"Rube Goldberg in Aisle 3?","previousItem":{"@type":"ListItem","@id":"https:\/\/brandtwist.com\/blog\/category\/brand-experience\/#listItem","name":"Brand Experience"}}]},{"@type":"Organization","@id":"https:\/\/brandtwist.com\/blog\/#organization","name":"BrandTwist Blog","description":"The official blog of BrandTwist","url":"https:\/\/brandtwist.com\/blog\/"},{"@type":"Person","@id":"https:\/\/brandtwist.com\/blog\/author\/julie\/#author","url":"https:\/\/brandtwist.com\/blog\/author\/julie\/","name":"Julie","image":{"@type":"ImageObject","@id":"https:\/\/brandtwist.com\/blog\/brand-experience\/rube-goldberg-in-aisle-3\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/83889069261a10d36de1e53a701571f0b7897fa7a08af52fd6a2da6b7f3ffae9?s=96&d=mm&r=g","width":96,"height":96,"caption":"Julie"}},{"@type":"WebPage","@id":"https:\/\/brandtwist.com\/blog\/brand-experience\/rube-goldberg-in-aisle-3\/#webpage","url":"https:\/\/brandtwist.com\/blog\/brand-experience\/rube-goldberg-in-aisle-3\/","name":"Rube Goldberg in Aisle 3? - BrandTwist Blog","description":"Hema, a Dutch department store chain described as a European version of Target (low prices on generic housewares, and lots of original design) has created this fabulous product page with a great moment of surprise and delight. Make sure you watch through to the end. I love how they took this \"functional\" page and invigorated it with","inLanguage":"en","isPartOf":{"@id":"https:\/\/brandtwist.com\/blog\/#website"},"breadcrumb":{"@id":"https:\/\/brandtwist.com\/blog\/brand-experience\/rube-goldberg-in-aisle-3\/#breadcrumblist"},"author":{"@id":"https:\/\/brandtwist.com\/blog\/author\/julie\/#author"},"creator":{"@id":"https:\/\/brandtwist.com\/blog\/author\/julie\/#author"},"datePublished":"2010-06-29T08:55:25+00:00","dateModified":"2018-10-18T20:14:20+00:00"},{"@type":"WebSite","@id":"https:\/\/brandtwist.com\/blog\/#website","url":"https:\/\/brandtwist.com\/blog\/","name":"BrandTwist Blog","description":"The official blog of BrandTwist","inLanguage":"en","publisher":{"@id":"https:\/\/brandtwist.com\/blog\/#organization"}}]},"og:locale":"en_US","og:site_name":"BrandTwist Blog - The official blog of BrandTwist","og:type":"article","og:title":"Rube Goldberg in Aisle 3? - BrandTwist Blog","og:description":"Hema, a Dutch department store chain described as a European version of Target (low prices on generic housewares, and lots of original design) has created this fabulous product page with a great moment of surprise and delight. Make sure you watch through to the end. I love how they took this &quot;functional&quot; page and invigorated it with","og:url":"https:\/\/brandtwist.com\/blog\/brand-experience\/rube-goldberg-in-aisle-3\/","article:published_time":"2010-06-29T13:55:25+00:00","article:modified_time":"2018-10-18T20:14:20+00:00","twitter:card":"summary_large_image","twitter:title":"Rube Goldberg in Aisle 3? - BrandTwist Blog","twitter:description":"Hema, a Dutch department store chain described as a European version of Target (low prices on generic housewares, and lots of original design) has created this fabulous product page with a great moment of surprise and delight. Make sure you watch through to the end. I love how they took this &quot;functional&quot; page and invigorated it with"},"aioseo_meta_data":{"post_id":"2388","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2024-01-04 00:21:01","updated":"2025-08-20 23:21:25","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/brandtwist.com\/blog\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/brandtwist.com\/blog\/category\/brand-experience\/\" title=\"Brand Experience\">Brand Experience<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tRube Goldberg in Aisle 3?\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/brandtwist.com\/blog"},{"label":"Brand Experience","link":"https:\/\/brandtwist.com\/blog\/category\/brand-experience\/"},{"label":"Rube Goldberg in Aisle 3?","link":"https:\/\/brandtwist.com\/blog\/brand-experience\/rube-goldberg-in-aisle-3\/"}],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/2388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=2388"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/2388\/revisions"}],"predecessor-version":[{"id":16511,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/2388\/revisions\/16511"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=2388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=2388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=2388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}