{"id":2388,"date":"2010-06-29T08:55:25","date_gmt":"2010-06-29T13:55:25","guid":{"rendered":"http:\/\/BrandTwist.com\/?p=2388"},"modified":"2018-10-18T20:14:20","modified_gmt":"2018-10-18T20:14:20","slug":"rube-goldberg-in-aisle-3","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-experience\/rube-goldberg-in-aisle-3\/","title":{"rendered":"Rube Goldberg in Aisle 3?"},"content":{"rendered":"<p>Hema, a Dutch department store chain\u00a0described as a European version of \u00a0Target (low prices on generic housewares, and lots of original design) has created this <a href=\"http:\/\/producten.hema.nl\/\">fabulous product page<\/a>\u00a0with a great moment of surprise and delight.<\/p>\n<p>Make sure you watch through to the end.<\/p>\n<p>I love how they took this &#8220;functional&#8221; page and invigorated it with brand personality.<\/p>\n<p>That&#8217;s my point of view. What&#8217;s your twist?<\/p>\n<p>Have you seen other brands get clever with their shopping pages?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hema, a Dutch department store chain\u00a0described as a European version of \u00a0Target (low prices on generic housewares, and lots of original design) has created this fabulous product page\u00a0with a great moment of surprise and delight. Make sure you watch through to the end. I love how they took this &#8220;functional&#8221; page and invigorated it with [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,27,108],"tags":[],"class_list":{"0":"post-2388","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand-experience","7":"category-brand-personality","8":"category-digital-media"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/2388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=2388"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/2388\/revisions"}],"predecessor-version":[{"id":16511,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/2388\/revisions\/16511"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=2388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=2388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=2388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}