{"id":2430,"date":"2010-09-16T22:10:36","date_gmt":"2010-09-17T03:10:36","guid":{"rendered":"http:\/\/BrandTwist.com\/?p=2430"},"modified":"2018-10-18T20:14:20","modified_gmt":"2018-10-18T20:14:20","slug":"quickbite-12","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/finding-balance\/quickbite-12\/","title":{"rendered":"QuickBite"},"content":{"rendered":"<h3>&#8220;Build wealth for my family, grow professionally, have fun. If a job doesn&#8217;t meet these criteria, don&#8217;t do it.&#8221;<\/h3>\n<p>&#8211;\u00a0<strong><a href=\"http:\/\/hayzlett.com\/\">Jeffrey Hayzlett<\/a><\/strong>, former Kodak CMO,\u00a0 Forbes Magazine &#8220;Celebrity CMO&#8221; and Author of <em>The Mirror Test<\/em><\/p>\n<p>I heard Jeff speak earlier this week at the <strong><a href=\"http:\/\/www.exacttarget.com\/connections2013\/\" target=\"_blank\">Exact Target conference <\/a><\/strong>in Indianapolis. He&#8217;s a dynamic speaker, a larger than life presence and has a distinctive &#8220;take no prisoners&#8221; attitude. He shared a lot of gems, but this is the one that&#8217;s stuck with me after 48 hours.<\/p>\n<p>I agree with Jeff. These are great criteria. But as I look around at my own life and the careers of family and friends close to me&#8230;it seems like it&#8217;s getting harder to satisfy all three of these\u00a0at the same time in one job.<\/p>\n<p>Do priorities shift in middle age? Does the pressure to provide mean that &#8220;wealth&#8221; begins to trump the other two and we settle for less than ideal?<\/p>\n<p>I was with a former colleague last night who has been at his current job for decades. I assume given his seniority that he&#8217;s well paid.<\/p>\n<p>He certainly has fun with the\u00a0colleagues and clients he&#8217;s known for a long time. Many of whom have crossed the line over to genuine friends.<\/p>\n<p>So what&#8217;s the rub?<\/p>\n<p>He&#8217;s bored.<\/p>\n<p>Intellectually numb as a shot of Novocaine.<\/p>\n<p><!--more Keep reading \u00bb --><\/p>\n<p>Question is will he have the courage to de-prioritize &#8220;wealth&#8221; and perhaps &#8220;fun&#8221; (if not &#8220;fun&#8221; at least the feeling of &#8220;ease and comfort&#8221;) to satisfy the itch for &#8220;learning&#8221;?<\/p>\n<p>I hope so, but It&#8217;s not a sure bet.<\/p>\n<p>It sounds easy on paper, but I think it&#8217;s actually hard to\u00a0step out of a rut of complacency for the unknown. So I sympathize wtih my friend and I understand his dilemma.<\/p>\n<p>But I can&#8217;t help thinking what if Jeff is right and anything that doesn&#8217;t meet all three criteria is just not worth doing?<\/p>\n<p>On the other hand, the\u00a0pragmatist in me wonders if \u00a0is it OK to prioritize different criteria in different times of our lives.<\/p>\n<p>For example, focus on generating wealth in our key earning years and move on to something more fun or enriching when we&#8217;ve already got what we need to provide for a family.<\/p>\n<p>Barbara, a\u00a0smart lady and life coach that I&#8217;ve had the pleasure to get to know over the last few years, believes that these are not mutually exclusive goals.<\/p>\n<p>She says you need to &#8220;design a breakthrough future&#8221; that includes all three. It&#8217;s possible, but you have to believe it, put it out to the universe, and in many instances build towards it over time.<\/p>\n<p>I&#8217;d like to believe that both Jeff and my friend Barbara are right. And when I am in their presence I drink the Kool-Aid in big, thirsty gulps.<\/p>\n<p>But then I get back home and I feel my resolve to go for all three weaken and I fall back into my daily routine where I am meeting two of these criteria, but not always the third. At least not consistently and not with the rigor I aspire to.<\/p>\n<p>Am I human? Or, as Jeff would undoubtedly say, do\u00a0 I just need to grow a pair of &#8220;cojones&#8221;?<\/p>\n<p>I&#8217;d love to hear your twist.<\/p>\n<p>Is it possible to be rich, challenged, and happy all at once?<\/p>\n<p>Should we settle for anything \u00a0less?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Build wealth for my family, grow professionally, have fun. If a job doesn&#8217;t meet these criteria, don&#8217;t do it.&#8221; &#8211;\u00a0Jeffrey Hayzlett, former Kodak CMO,\u00a0 Forbes Magazine &#8220;Celebrity CMO&#8221; and Author of The Mirror Test I heard Jeff speak earlier this week at the Exact Target conference in Indianapolis. He&#8217;s a dynamic speaker, a larger than [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[102,113],"tags":[],"class_list":["post-2430","post","type-post","status-publish","format-standard","category-finding-balance","category-quickbite"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"&quot;Build wealth for my family, grow professionally, have fun. 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