But too often, people who work in this field, treat it like one. We\u2019re afraid to move too quickly, think too\u00a0boldly or try something before it\u2019s proven or has measured impact.<\/p>\n
So we stay on the sidelines, safe and sedentary (and most likely bored).<\/p>\n
What if we acted that way on the tennis, soccer or football field?<\/p>\n
The balls would come whizzing by us, our opponents would gain yardage, points, etc. \u00a0and we\u2019d surely be on the losing side of the scoreboard.<\/p>\n
Marketing is Not a Spectator Sport.<\/p>\n
Get out and play. Win or lose, at least you\u2019re in the game.<\/p>\n
That\u2019s my point of view. What\u2019s your twist?<\/p>\n
What keeps you on the sidelines?<\/p>\n","protected":false},"excerpt":{"rendered":"
But too often, people who work in this field, treat it like one. We\u2019re afraid to move too quickly, think too\u00a0boldly or try something before it\u2019s proven or has measured impact. So we stay on the sidelines, safe and sedentary (and most likely bored). What if we acted that way on the tennis, soccer or […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,53,39],"tags":[],"class_list":["post-2453","post","type-post","status-publish","format-standard","category-brand-implementation","category-leadership","category-risk-taking"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t