{"id":2456,"date":"2010-10-05T10:41:18","date_gmt":"2010-10-05T15:41:18","guid":{"rendered":"http:\/\/BrandTwist.com\/?p=2456"},"modified":"2018-10-18T20:14:20","modified_gmt":"2018-10-18T20:14:20","slug":"a-to-do-list-for-uncertain-times","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/inspiration\/a-to-do-list-for-uncertain-times\/","title":{"rendered":"A To-Do List For Uncertain Times"},"content":{"rendered":"<p>Day one today of the World Business Forum #WBF10 kicked off with a bang with <strong><a href=\"http:\/\/www.jimcollins.com\/\">Jim Collins<\/a><\/strong>,\u00a0author of <em>Good to Great<\/em>.<\/p>\n<p>Unlike recent past years where there has been a bit of doom\u00a0and gloom, I found the session to be uplifting. With messages of\u00a0hope and\u00a0beating the odds by staying true to your\u00a0personal values.<\/p>\n<p>Jim&#8217;s\u00a0message?\u00a0Don&#8217;t give up.<\/p>\n<p>We all suffer staggering defeats in our lives. It\u2019s okay to go through setbacks, but it&#8217;s critical to not give up on values and aspirations that make the struggle worthwhile.<\/p>\n<p>Collins <strong><a href=\"http:\/\/www.jimcollins.com\/books.html\" target=\"_blank\">next book<\/a><\/strong> will be on how companies persevere and even thrive in difficult times. He believes we are in a new normal where change and struggle will be constant.<\/p>\n<p>Here&#8217;s\u00a0his \u00a0list of Ten &#8220;To Do&#8217;s&#8221; to start on the path\u00a0for Surviving and Thriving:<\/p>\n<p>#1 Do your diagnostics (free <a href=\"http:\/\/www.jimcollins.com\/tools\/diagnostic-tool.pdf\"><strong>Good to Great diagnostic<\/strong> <\/a>on his website).<\/p>\n<p>#2 Don\u2019t focus on career &#8211; focus on building pockets of greatness.<\/p>\n<p>#3 Get the right people on the bus. How many key seats are filled on your bus, what are your plans for filling them with the right people?<\/p>\n<p>#4 Double your questions to statements ratio in the next year.<\/p>\n<p>#5 Focus on what really matters. How is our world changing and what are the brutal facts?<\/p>\n<p><!--more Keep reading \u00bb --><br \/>\n#6 Turn off your cell phone; create &#8220;white space&#8221; for thinking.<\/p>\n<p>#7 Create a \u201cStop Doing List.\u201d Time is the great equalizer &#8211; stop wasting it.<\/p>\n<p>#8 Prioritize. If you woke up tomorrow with 2 phone calls and one tells you that you won 20 million dollars, the other says you have 10 years to live, what would you stop doing?<\/p>\n<p>#9 Stop giving people titles. The right people understand that they don\u2019t have a job &#8211; they have responsibilities.<\/p>\n<p>#10 Keep trying. \u00a0When he was 86, Peter Drucker was asked, &#8220;Which of your 26 books are you most proud of?&#8221; His response was, \u201cThe next one.\u201d He went on to write 10 more.<\/p>\n<p>Collin&#8217;s &#8220;To Do List&#8221;\u00a0 touched me personally,\u00a0especially the &#8220;Stop Doing List&#8221; as I struggle with time management. I also like the message of hope and the importance of staying true to your values.<\/p>\n<p>Important messages in these scary times.<\/p>\n<p>What&#8217;s your twist?<\/p>\n<p>What&#8217;s on your &#8220;to do&#8221; list?<\/p>\n<p><a href=\"https:\/\/www.surveymonkey.com\/s\/HealthCheckQualification\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" alt=\"strategy-graphic\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2013\/11\/strategy-graphic.gif\" width=\"330\" height=\"109\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Day one today of the World Business Forum #WBF10 kicked off with a bang with Jim Collins,\u00a0author of Good to Great. Unlike recent past years where there has been a bit of doom\u00a0and gloom, I found the session to be uplifting. With messages of\u00a0hope and\u00a0beating the odds by staying true to your\u00a0personal values. Jim&#8217;s\u00a0message?\u00a0Don&#8217;t give [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,53,107],"tags":[40,41,60,42,45,74,80,200,201,52,202,203],"class_list":["post-2456","post","type-post","status-publish","format-standard","category-inspiration","category-leadership","category-overcoming-obstacles","tag-brand","tag-brand-building","tag-brand-school","tag-branding","tag-brandtwist","tag-business","tag-business-building","tag-good-to-great","tag-jim-collins","tag-julie-cottineau","tag-thrive-in-difficult-times","tag-world-business-forum"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Day one today of the World Business Forum #WBF10 kicked off with a bang with Jim Collins, author of Good to Great. Unlike recent past years where there has been a bit of doom and gloom, I found the session to be uplifting. With messages of hope and beating the odds by staying true to your personal values. Jim&#039;s message? Don&#039;t give\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Julie\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/brandtwist.com\/blog\/inspiration\/a-to-do-list-for-uncertain-times\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"BrandTwist Blog - The official blog of BrandTwist\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"A To-Do List For Uncertain Times - BrandTwist Blog\" \/>\n\t\t<meta property=\"og:description\" content=\"Day one today of the World Business Forum #WBF10 kicked off with a bang with Jim Collins, author of Good to Great. Unlike recent past years where there has been a bit of doom and gloom, I found the session to be uplifting. With messages of hope and beating the odds by staying true to your personal values. Jim&#039;s message? Don&#039;t give\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/brandtwist.com\/blog\/inspiration\/a-to-do-list-for-uncertain-times\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2010-10-05T15:41:18+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2018-10-18T20:14:20+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"A To-Do List For Uncertain Times - BrandTwist Blog\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Day one today of the World Business Forum #WBF10 kicked off with a bang with Jim Collins, author of Good to Great. Unlike recent past years where there has been a bit of doom and gloom, I found the session to be uplifting. With messages of hope and beating the odds by staying true to your personal values. Jim&#039;s message? Don&#039;t give\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/inspiration\\\/a-to-do-list-for-uncertain-times\\\/#blogposting\",\"name\":\"A To-Do List For Uncertain Times - BrandTwist Blog\",\"headline\":\"A To-Do List For Uncertain Times\",\"author\":{\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/author\\\/julie\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"http:\\\/\\\/brandtwist.com\\\/wp-content\\\/uploads\\\/2013\\\/11\\\/strategy-graphic.gif\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/inspiration\\\/a-to-do-list-for-uncertain-times\\\/#articleImage\"},\"datePublished\":\"2010-10-05T10:41:18+00:00\",\"dateModified\":\"2018-10-18T20:14:20+00:00\",\"inLanguage\":\"en\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/inspiration\\\/a-to-do-list-for-uncertain-times\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/inspiration\\\/a-to-do-list-for-uncertain-times\\\/#webpage\"},\"articleSection\":\"Inspiration, Leadership, Overcoming Obstacles, brand, brand building, Brand School, branding, brandtwist, business, business building, Good to Great, Jim Collins, Julie Cottineau, thrive in difficult times, World Business Forum\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/inspiration\\\/a-to-do-list-for-uncertain-times\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/brandtwist.com\\\/blog\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/category\\\/inspiration\\\/#listItem\",\"name\":\"Inspiration\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/category\\\/inspiration\\\/#listItem\",\"position\":2,\"name\":\"Inspiration\",\"item\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/category\\\/inspiration\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/inspiration\\\/a-to-do-list-for-uncertain-times\\\/#listItem\",\"name\":\"A To-Do List For Uncertain Times\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/inspiration\\\/a-to-do-list-for-uncertain-times\\\/#listItem\",\"position\":3,\"name\":\"A To-Do List For Uncertain Times\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/category\\\/inspiration\\\/#listItem\",\"name\":\"Inspiration\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/#organization\",\"name\":\"BrandTwist Blog\",\"description\":\"The official blog of BrandTwist\",\"url\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/author\\\/julie\\\/#author\",\"url\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/author\\\/julie\\\/\",\"name\":\"Julie\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/inspiration\\\/a-to-do-list-for-uncertain-times\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/83889069261a10d36de1e53a701571f0b7897fa7a08af52fd6a2da6b7f3ffae9?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Julie\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/inspiration\\\/a-to-do-list-for-uncertain-times\\\/#webpage\",\"url\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/inspiration\\\/a-to-do-list-for-uncertain-times\\\/\",\"name\":\"A To-Do List For Uncertain Times - BrandTwist Blog\",\"description\":\"Day one today of the World Business Forum #WBF10 kicked off with a bang with Jim Collins, author of Good to Great. Unlike recent past years where there has been a bit of doom and gloom, I found the session to be uplifting. With messages of hope and beating the odds by staying true to your personal values. Jim's message? Don't give\",\"inLanguage\":\"en\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/inspiration\\\/a-to-do-list-for-uncertain-times\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/author\\\/julie\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/author\\\/julie\\\/#author\"},\"datePublished\":\"2010-10-05T10:41:18+00:00\",\"dateModified\":\"2018-10-18T20:14:20+00:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/\",\"name\":\"BrandTwist Blog\",\"description\":\"The official blog of BrandTwist\",\"inLanguage\":\"en\",\"publisher\":{\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"A To-Do List For Uncertain Times - BrandTwist Blog","description":"Day one today of the World Business Forum #WBF10 kicked off with a bang with Jim Collins, author of Good to Great. Unlike recent past years where there has been a bit of doom and gloom, I found the session to be uplifting. With messages of hope and beating the odds by staying true to your personal values. Jim's message? Don't give","canonical_url":"https:\/\/brandtwist.com\/blog\/inspiration\/a-to-do-list-for-uncertain-times\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/brandtwist.com\/blog\/inspiration\/a-to-do-list-for-uncertain-times\/#blogposting","name":"A To-Do List For Uncertain Times - BrandTwist Blog","headline":"A To-Do List For Uncertain Times","author":{"@id":"https:\/\/brandtwist.com\/blog\/author\/julie\/#author"},"publisher":{"@id":"https:\/\/brandtwist.com\/blog\/#organization"},"image":{"@type":"ImageObject","url":"http:\/\/brandtwist.com\/wp-content\/uploads\/2013\/11\/strategy-graphic.gif","@id":"https:\/\/brandtwist.com\/blog\/inspiration\/a-to-do-list-for-uncertain-times\/#articleImage"},"datePublished":"2010-10-05T10:41:18+00:00","dateModified":"2018-10-18T20:14:20+00:00","inLanguage":"en","mainEntityOfPage":{"@id":"https:\/\/brandtwist.com\/blog\/inspiration\/a-to-do-list-for-uncertain-times\/#webpage"},"isPartOf":{"@id":"https:\/\/brandtwist.com\/blog\/inspiration\/a-to-do-list-for-uncertain-times\/#webpage"},"articleSection":"Inspiration, Leadership, Overcoming Obstacles, brand, brand building, Brand School, branding, brandtwist, business, business building, Good to Great, Jim Collins, Julie Cottineau, thrive in difficult times, World Business Forum"},{"@type":"BreadcrumbList","@id":"https:\/\/brandtwist.com\/blog\/inspiration\/a-to-do-list-for-uncertain-times\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/brandtwist.com\/blog#listItem","position":1,"name":"Home","item":"https:\/\/brandtwist.com\/blog","nextItem":{"@type":"ListItem","@id":"https:\/\/brandtwist.com\/blog\/category\/inspiration\/#listItem","name":"Inspiration"}},{"@type":"ListItem","@id":"https:\/\/brandtwist.com\/blog\/category\/inspiration\/#listItem","position":2,"name":"Inspiration","item":"https:\/\/brandtwist.com\/blog\/category\/inspiration\/","nextItem":{"@type":"ListItem","@id":"https:\/\/brandtwist.com\/blog\/inspiration\/a-to-do-list-for-uncertain-times\/#listItem","name":"A To-Do List For Uncertain Times"},"previousItem":{"@type":"ListItem","@id":"https:\/\/brandtwist.com\/blog#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/brandtwist.com\/blog\/inspiration\/a-to-do-list-for-uncertain-times\/#listItem","position":3,"name":"A To-Do List For Uncertain Times","previousItem":{"@type":"ListItem","@id":"https:\/\/brandtwist.com\/blog\/category\/inspiration\/#listItem","name":"Inspiration"}}]},{"@type":"Organization","@id":"https:\/\/brandtwist.com\/blog\/#organization","name":"BrandTwist Blog","description":"The official blog of BrandTwist","url":"https:\/\/brandtwist.com\/blog\/"},{"@type":"Person","@id":"https:\/\/brandtwist.com\/blog\/author\/julie\/#author","url":"https:\/\/brandtwist.com\/blog\/author\/julie\/","name":"Julie","image":{"@type":"ImageObject","@id":"https:\/\/brandtwist.com\/blog\/inspiration\/a-to-do-list-for-uncertain-times\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/83889069261a10d36de1e53a701571f0b7897fa7a08af52fd6a2da6b7f3ffae9?s=96&d=mm&r=g","width":96,"height":96,"caption":"Julie"}},{"@type":"WebPage","@id":"https:\/\/brandtwist.com\/blog\/inspiration\/a-to-do-list-for-uncertain-times\/#webpage","url":"https:\/\/brandtwist.com\/blog\/inspiration\/a-to-do-list-for-uncertain-times\/","name":"A To-Do List For Uncertain Times - BrandTwist Blog","description":"Day one today of the World Business Forum #WBF10 kicked off with a bang with Jim Collins, author of Good to Great. Unlike recent past years where there has been a bit of doom and gloom, I found the session to be uplifting. With messages of hope and beating the odds by staying true to your personal values. Jim's message? Don't give","inLanguage":"en","isPartOf":{"@id":"https:\/\/brandtwist.com\/blog\/#website"},"breadcrumb":{"@id":"https:\/\/brandtwist.com\/blog\/inspiration\/a-to-do-list-for-uncertain-times\/#breadcrumblist"},"author":{"@id":"https:\/\/brandtwist.com\/blog\/author\/julie\/#author"},"creator":{"@id":"https:\/\/brandtwist.com\/blog\/author\/julie\/#author"},"datePublished":"2010-10-05T10:41:18+00:00","dateModified":"2018-10-18T20:14:20+00:00"},{"@type":"WebSite","@id":"https:\/\/brandtwist.com\/blog\/#website","url":"https:\/\/brandtwist.com\/blog\/","name":"BrandTwist Blog","description":"The official blog of BrandTwist","inLanguage":"en","publisher":{"@id":"https:\/\/brandtwist.com\/blog\/#organization"}}]},"og:locale":"en_US","og:site_name":"BrandTwist Blog - The official blog of BrandTwist","og:type":"article","og:title":"A To-Do List For Uncertain Times - BrandTwist Blog","og:description":"Day one today of the World Business Forum #WBF10 kicked off with a bang with Jim Collins, author of Good to Great. Unlike recent past years where there has been a bit of doom and gloom, I found the session to be uplifting. With messages of hope and beating the odds by staying true to your personal values. Jim's message? Don't give","og:url":"https:\/\/brandtwist.com\/blog\/inspiration\/a-to-do-list-for-uncertain-times\/","article:published_time":"2010-10-05T15:41:18+00:00","article:modified_time":"2018-10-18T20:14:20+00:00","twitter:card":"summary_large_image","twitter:title":"A To-Do List For Uncertain Times - BrandTwist Blog","twitter:description":"Day one today of the World Business Forum #WBF10 kicked off with a bang with Jim Collins, author of Good to Great. Unlike recent past years where there has been a bit of doom and gloom, I found the session to be uplifting. With messages of hope and beating the odds by staying true to your personal values. Jim's message? Don't give"},"aioseo_meta_data":{"post_id":"2456","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2024-01-04 00:23:11","updated":"2025-08-20 23:22:33","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/brandtwist.com\/blog\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/brandtwist.com\/blog\/category\/inspiration\/\" title=\"Inspiration\">Inspiration<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tA To-Do List For Uncertain Times\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/brandtwist.com\/blog"},{"label":"Inspiration","link":"https:\/\/brandtwist.com\/blog\/category\/inspiration\/"},{"label":"A To-Do List For Uncertain Times","link":"https:\/\/brandtwist.com\/blog\/inspiration\/a-to-do-list-for-uncertain-times\/"}],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/2456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=2456"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/2456\/revisions"}],"predecessor-version":[{"id":16503,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/2456\/revisions\/16503"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=2456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=2456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=2456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}