{"id":2581,"date":"2011-07-05T08:08:21","date_gmt":"2011-07-05T13:08:21","guid":{"rendered":"http:\/\/BrandTwist.com\/?p=2581"},"modified":"2018-10-18T20:14:19","modified_gmt":"2018-10-18T20:14:19","slug":"brilliantly-simple-effective-messaging","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/advertising\/brilliantly-simple-effective-messaging\/","title":{"rendered":"Brilliantly Simple, Effective Messaging"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2011\/07\/ATT629221.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2583 aligncenter\" alt=\"ATT62922\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2011\/07\/ATT629221-300x225.jpg\" width=\"300\" height=\"225\" \/><\/a><\/p>\n<p>I love this ad. It catches my eye every time I see it. The headline is perfect. Short, to the point, assumes the viewer has a sense of humor and some intelligence.<\/p>\n<p>I&#8217;m off to grab one now.<\/p>\n<p>That&#8217;s my point of view. What&#8217;s your twist?<br \/>\nWhat ads have grabbed you through great copywriting?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I love this ad. It catches my eye every time I see it. The headline is perfect. Short, to the point, assumes the viewer has a sense of humor and some intelligence. I&#8217;m off to grab one now. That&#8217;s my point of view. What&#8217;s your twist? What ads have grabbed you through great copywriting?<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,135,92],"tags":[],"class_list":{"0":"post-2581","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-advertising","7":"category-communication","8":"category-creativity"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/2581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=2581"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/2581\/revisions"}],"predecessor-version":[{"id":16491,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/2581\/revisions\/16491"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=2581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=2581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=2581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}