{"id":2603,"date":"2011-07-22T14:28:28","date_gmt":"2011-07-22T19:28:28","guid":{"rendered":"http:\/\/BrandTwist.com\/?p=2603"},"modified":"2018-10-18T20:14:19","modified_gmt":"2018-10-18T20:14:19","slug":"beware-of-religious-fanatics","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-culture\/beware-of-religious-fanatics\/","title":{"rendered":"Beware of Religious Fanatics and Clever Marketing"},"content":{"rendered":"

\"IMG00034-20110720-0915\"<\/a><\/p>\n

This pamphlet gives further support to Marshall McLuhan<\/a><\/strong>‘s statement that “the medium is the message”.<\/p>\n

While I in no way support the Jews for Jesus organization that publishes and circulates this pamphlet, I do have to (begrudgingly) tip my hat to their marketing prowess.<\/p>\n

To get a pamphlet that reads “Beware of Religious Fanatics Handling Out Pamphlets” from a group that many consider fanatical and that is indeed handing out pamphlets…well pretty clever way to address the issue head on.<\/p>\n

It certainly made me pick up and read the pamphlet.<\/p>\n

While my views on their beliefs have not changed after reading the piece…I have to give credit where credit is due.<\/p>\n

I would love to see more brands turn their perceived weakness into a point of engagement and to make more clever use of traditional mediums.<\/p>\n

That’s my point of view. What’s your twist?<\/p>\n

How have you seen brands use the “medium as the message” in\u00a0new and interesing\u00a0ways?<\/p>\n

Our\u00a0<\/strong>online\u00a0Brand School<\/a>\u00a0<\/strong>course will give you the insight and tools you need to keep your brand message and media creative and innovative. Receive\u00a0more information about the next semester\u00a0and\u00a0free tools and tips<\/strong><\/a>\u00a0<\/strong>when you\u00a0join our mailing list<\/strong><\/a>.<\/strong><\/p>\n

Please also check us out on\u00a0Twitter<\/a>\u00a0<\/strong>and\u00a0Facebook<\/a><\/strong>\u00a0for more insight and discussion on branding.<\/p>\n

\"\"<\/a><\/p>\n

Brand School had great examples of real companies. I was able to dig even deeper, think of things in a new way, and get new ideas for my brand.It was well worth the fee.\u00a0– Brenda C.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

This pamphlet gives further support to Marshall McLuhan‘s statement that “the medium is the message”. While I in no way support the Jews for Jesus organization that publishes and circulates this pamphlet, I do have to (begrudgingly) tip my hat to their marketing prowess. To get a pamphlet that reads “Beware of Religious Fanatics Handling […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,22,24,135,82],"tags":[40,41,204,60,45,52,205,206],"class_list":["post-2603","post","type-post","status-publish","format-standard","category-brand-culture","category-brand-experience","category-brand-implementation","category-communication","category-in-the-news","tag-brand","tag-brand-building","tag-brand-message","tag-brand-school","tag-brandtwist","tag-julie-cottineau","tag-marchall-mcluhan","tag-medium"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t