{"id":2603,"date":"2011-07-22T14:28:28","date_gmt":"2011-07-22T19:28:28","guid":{"rendered":"http:\/\/BrandTwist.com\/?p=2603"},"modified":"2018-10-18T20:14:19","modified_gmt":"2018-10-18T20:14:19","slug":"beware-of-religious-fanatics","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-culture\/beware-of-religious-fanatics\/","title":{"rendered":"Beware of Religious Fanatics and Clever Marketing"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2011\/07\/IMG00034-20110720-0915.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2604 aligncenter\" alt=\"IMG00034-20110720-0915\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2011\/07\/IMG00034-20110720-0915-300x225.jpg\" width=\"300\" height=\"225\" \/><\/a><\/p>\n<p>This pamphlet gives further support to<strong> <a href=\"http:\/\/en.wikipedia.org\/wiki\/Marshall_McLuhan\">Marshall McLuhan<\/a><\/strong>&#8216;s statement that &#8220;the medium is the message&#8221;.<\/p>\n<p>While I in no way support the Jews for Jesus organization that publishes and circulates this pamphlet, I do have to (begrudgingly) tip my hat to their marketing prowess.<\/p>\n<p>To get a pamphlet that reads &#8220;Beware of Religious Fanatics Handling Out Pamphlets&#8221; from a group that many consider fanatical and that is indeed handing out pamphlets&#8230;well pretty clever way to address the issue head on.<\/p>\n<p>It certainly made me pick up and read the pamphlet.<\/p>\n<p>While my views on their beliefs have not changed after reading the piece&#8230;I have to give credit where credit is due.<\/p>\n<p>I would love to see more brands turn their perceived weakness into a point of engagement and to make more clever use of traditional mediums.<\/p>\n<p>That&#8217;s my point of view. What&#8217;s your twist?<\/p>\n<p>How have you seen brands use the &#8220;medium as the message&#8221; in\u00a0new and interesing\u00a0ways?<\/p>\n<p>Our<strong>\u00a0<\/strong>online\u00a0<strong><a href=\"http:\/\/BrandSchoolOnline.com\" target=\"_blank\">Brand School<\/a>\u00a0<\/strong>course will give you the insight and tools you need to keep your brand message and media creative and innovative. Receive\u00a0more information about the next semester\u00a0and\u00a0<a href=\"http:\/\/BrandSchoolOnline.com\" target=\"_blank\"><strong>free tools and tips<\/strong><\/a><strong>\u00a0<\/strong>when you\u00a0<a href=\"http:\/\/BrandSchoolOnline.com\" target=\"_blank\"><strong>join our mailing list<\/strong><\/a><strong>.<\/strong><\/p>\n<p>Please also check us out on\u00a0<strong><a href=\"http:\/\/twitter.com\/jcottin\" target=\"_blank\">Twitter<\/a>\u00a0<\/strong>and\u00a0<strong><a href=\"http:\/\/facebook.com\/BrandTwist\" target=\"_blank\">Facebook<\/a><\/strong>\u00a0for more insight and discussion on branding.<\/p>\n<p><a href=\"http:\/\/BrandSchoolOnline.com\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" title=\"BrandTwistSchoolLogosHSept27withTagline-010-1\" alt=\"\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2012\/10\/BrandTwistSchoolLogosHSept27withTagline-010-1-300x128.jpg\" width=\"300\" height=\"128\" \/><\/a><\/p>\n<p><span style=\"color: #b22c91;\">Brand School had great examples of real companies. I was able to dig even deeper, think of things in a new way, and get new ideas for my brand.It was well worth the fee.\u00a0&#8211; Brenda C.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This pamphlet gives further support to Marshall McLuhan&#8216;s statement that &#8220;the medium is the message&#8221;. While I in no way support the Jews for Jesus organization that publishes and circulates this pamphlet, I do have to (begrudgingly) tip my hat to their marketing prowess. To get a pamphlet that reads &#8220;Beware of Religious Fanatics Handling [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,22,24,135,82],"tags":[40,41,204,60,45,52,205,206],"class_list":{"0":"post-2603","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand-culture","7":"category-brand-experience","8":"category-brand-implementation","9":"category-communication","10":"category-in-the-news","11":"tag-brand","12":"tag-brand-building","13":"tag-brand-message","14":"tag-brand-school","15":"tag-brandtwist","16":"tag-julie-cottineau","17":"tag-marchall-mcluhan","18":"tag-medium"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/2603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=2603"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/2603\/revisions"}],"predecessor-version":[{"id":16489,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/2603\/revisions\/16489"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=2603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=2603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=2603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}