{"id":2666,"date":"2011-10-27T10:58:02","date_gmt":"2011-10-27T15:58:02","guid":{"rendered":"http:\/\/BrandTwist.com\/?p=2666"},"modified":"2018-10-18T20:14:19","modified_gmt":"2018-10-18T20:14:19","slug":"little-touches-of-brand","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-experience\/little-touches-of-brand\/","title":{"rendered":"Little Touches of Brand"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2011\/10\/IMG00104-20111027-1148.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2667 aligncenter\" alt=\"IMG00104-20111027-1148\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2011\/10\/IMG00104-20111027-1148-300x225.jpg\" width=\"300\" height=\"225\" \/><\/a><\/p>\n<p>This is the <strong><em>purple <\/em><\/strong>coffee pot in my new BrandTwist office.<\/p>\n<p>A little\u00a0bit\u00a0of branding that helps me get in the BrandTwist mood while drinking my morning Joe.<\/p>\n<p>Next to it are the salt and pepper shakers that I\u00a0&#8220;borrowed&#8221; from Virgin Atlantic.<\/p>\n<p>I know many of you have heard the story how Virgin brands these\u00a0 shakers with &#8220;pinched from Virgin Atlantic&#8221; on the bottom. This way \u00a0people who feel compelled to take them home and show them off to their friends can also extend the brand&#8217;s reach through a very clever brand touch point.<\/p>\n<p>Two simple objects (a coffee pot and shakers) but they help remind me of my mission and vision and what I love so much about Brand..<\/p>\n<p>That&#8217;s my point of view. What&#8217;s your twist?<\/p>\n<p>What touch points (big or small) do you use?<\/p>\n<p>Our<strong>\u00a0<\/strong>online\u00a0<a href=\"http:\/\/BrandSchoolOnline.com\" target=\"_blank\"><strong>Brand School\u00a0<\/strong><\/a>course will give you the insight and tools you need to keep your brand creative and innovative and in-touch. Receive\u00a0more information about the next semester\u00a0and\u00a0<a href=\"http:\/\/BrandSchoolOnline.com\" target=\"_blank\"><strong>free tools and tips<\/strong><\/a><strong>\u00a0<\/strong>when you<a href=\"http:\/\/BrandSchoolOnline.com\" target=\"_blank\">\u00a0<strong>join our mailing list<\/strong><\/a><strong>.<\/strong><\/p>\n<p>Please also check us out on\u00a0<strong><a href=\"http:\/\/twitter.com\/jcottin\" target=\"_blank\">Twitter<\/a>\u00a0<\/strong>and\u00a0<strong><a href=\"http:\/\/facebook.com\/BrandTwist\" target=\"_blank\">Facebook<\/a><\/strong>\u00a0for more insight and discussion on branding.<\/p>\n<p><a href=\"http:\/\/BrandSchoolOnline.com\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" title=\"BrandTwistSchoolLogosHSept27withTagline-010-1\" alt=\"\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2012\/10\/BrandTwistSchoolLogosHSept27withTagline-010-1-300x128.jpg\" width=\"300\" height=\"128\" \/><\/a><\/p>\n<p><span style=\"color: #b22c91;\">I learned a lot from Brand School. \u00a0It inspired me to think outside the box. I have a much deeper understanding of how to effectively build a brand. &#8211; Mike S.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is the purple coffee pot in my new BrandTwist office. A little\u00a0bit\u00a0of branding that helps me get in the BrandTwist mood while drinking my morning Joe. Next to it are the salt and pepper shakers that I\u00a0&#8220;borrowed&#8221; from Virgin Atlantic. I know many of you have heard the story how Virgin brands these\u00a0 shakers [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,24,27,28,30,105,63],"tags":[40,41,207,60,45,52,54,208,79],"class_list":{"0":"post-2666","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand-experience","7":"category-brand-implementation","8":"category-brand-personality","9":"category-brand-placement","10":"category-brand-strategy","11":"category-environment","12":"category-innovation","13":"tag-brand","14":"tag-brand-building","15":"tag-brand-experience-2","16":"tag-brand-school","17":"tag-brandtwist","18":"tag-julie-cottineau","19":"tag-marketing","20":"tag-touch-points","21":"tag-virgin"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/2666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=2666"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/2666\/revisions"}],"predecessor-version":[{"id":16484,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/2666\/revisions\/16484"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=2666"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=2666"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=2666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}