{"id":2666,"date":"2011-10-27T10:58:02","date_gmt":"2011-10-27T15:58:02","guid":{"rendered":"http:\/\/BrandTwist.com\/?p=2666"},"modified":"2018-10-18T20:14:19","modified_gmt":"2018-10-18T20:14:19","slug":"little-touches-of-brand","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-experience\/little-touches-of-brand\/","title":{"rendered":"Little Touches of Brand"},"content":{"rendered":"

\"IMG00104-20111027-1148\"<\/a><\/p>\n

This is the purple <\/em><\/strong>coffee pot in my new BrandTwist office.<\/p>\n

A little\u00a0bit\u00a0of branding that helps me get in the BrandTwist mood while drinking my morning Joe.<\/p>\n

Next to it are the salt and pepper shakers that I\u00a0“borrowed” from Virgin Atlantic.<\/p>\n

I know many of you have heard the story how Virgin brands these\u00a0 shakers with “pinched from Virgin Atlantic” on the bottom. This way \u00a0people who feel compelled to take them home and show them off to their friends can also extend the brand’s reach through a very clever brand touch point.<\/p>\n

Two simple objects (a coffee pot and shakers) but they help remind me of my mission and vision and what I love so much about Brand..<\/p>\n

That’s my point of view. What’s your twist?<\/p>\n

What touch points (big or small) do you use?<\/p>\n

Our\u00a0<\/strong>online\u00a0Brand School\u00a0<\/strong><\/a>course will give you the insight and tools you need to keep your brand creative and innovative and in-touch. Receive\u00a0more information about the next semester\u00a0and\u00a0free tools and tips<\/strong><\/a>\u00a0<\/strong>when you\u00a0join our mailing list<\/strong><\/a>.<\/strong><\/p>\n

Please also check us out on\u00a0Twitter<\/a>\u00a0<\/strong>and\u00a0Facebook<\/a><\/strong>\u00a0for more insight and discussion on branding.<\/p>\n

\"\"<\/a><\/p>\n

I learned a lot from Brand School. \u00a0It inspired me to think outside the box. I have a much deeper understanding of how to effectively build a brand. – Mike S.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

This is the purple coffee pot in my new BrandTwist office. A little\u00a0bit\u00a0of branding that helps me get in the BrandTwist mood while drinking my morning Joe. Next to it are the salt and pepper shakers that I\u00a0“borrowed” from Virgin Atlantic. I know many of you have heard the story how Virgin brands these\u00a0 shakers […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,24,27,28,30,105,63],"tags":[40,41,207,60,45,52,54,208,79],"class_list":["post-2666","post","type-post","status-publish","format-standard","category-brand-experience","category-brand-implementation","category-brand-personality","category-brand-placement","category-brand-strategy","category-environment","category-innovation","tag-brand","tag-brand-building","tag-brand-experience-2","tag-brand-school","tag-brandtwist","tag-julie-cottineau","tag-marketing","tag-touch-points","tag-virgin"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t