{"id":2684,"date":"2009-04-27T09:54:00","date_gmt":"2009-04-27T14:54:00","guid":{"rendered":"http:\/\/BrandTwist.com\/?p=15"},"modified":"2018-10-18T20:15:00","modified_gmt":"2018-10-18T20:15:00","slug":"what-else","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-strategy\/what-else\/","title":{"rendered":"“What Else?”"},"content":{"rendered":"

\"\"id=\"BLOGGER_PHOTO_ID_5329385028797002050\"<\/a>
“What else?”. Two simple words that are a powerful weapon against mediocrity.<\/p>\n

I learned them from a friend of mine who works in magazine marketing. She’s been in her job a while, so she confesses a need to constantly challenge herself to keep things fresh.<\/p>\n

She asks “what else?” in every meeting, on every project and in every review with her staff. <\/p>\n

These words help remind her that there is always a way to push things further.<\/p>\n

Could it work for you?<\/p>\n

Here’s a simple check list to apply the \u201cwhat else\u201d principle: <\/p>\n

\u2022 What else can we do with this idea that no one else could?<\/strong>
If you’re going to do it…own it!<\/p>\n

\u2022 What else can we do to activate this idea on more levels?<\/strong>
Make the most of every precious dollar.<\/p>\n

\u2022 What else do our consumers really want? <\/strong>
Make sure you\u2019re meeting genuine target needs and not just talking to yourself.<\/p>\n

\u2022 What else can we do to surprise and delight them? <\/strong>
Go beyond satisfaction, offer some magic.<\/p>\n

\u2022 What else can we put in place to measure effectiveness? <\/strong>.
Quantify results to demonstrate success and support for more budget.<\/p>\n

And the two that I think are the most important:<\/p>\n

\u2022 Ask your juniors\u2026what else would you do?<\/strong>
Use every moment as a training opportunity. <\/p>\n

\u2022 What else are we scared to try but should consider?<\/strong>
Go on, be bolder!<\/p>\n

So on this Monday morning, as you shake off the weekend cobwebs and get back into the work day swing, try asking yourself “what else” and see what develops.<\/p>\n

That\u2019s my point of view. What\u2019s your twist?<\/p>\n

What other “what else” principles do you use to keep things fresh?<\/p>\n","protected":false},"excerpt":{"rendered":"

“What else?”. Two simple words that are a powerful weapon against mediocrity. I learned them from a friend of mine who works in magazine marketing. She’s been in her job a while, so she confesses a need to constantly challenge herself to keep things fresh. She asks “what else?” in every meeting, on every project […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30,38,103],"tags":[],"class_list":{"0":"post-2684","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand-strategy","7":"category-generating-ideas","8":"category-quicktips"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/2684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=2684"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/2684\/revisions"}],"predecessor-version":[{"id":16697,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/2684\/revisions\/16697"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=2684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=2684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=2684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}