{"id":3362,"date":"2011-12-09T18:54:37","date_gmt":"2011-12-09T18:54:37","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=3362"},"modified":"2018-10-18T20:14:18","modified_gmt":"2018-10-18T20:14:18","slug":"bathroom-branding","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-culture\/bathroom-branding\/","title":{"rendered":"Bathroom Branding"},"content":{"rendered":"

\"toilet1-300x168\"<\/a><\/p>\n

Lately, I’ve been noticing some pretty creative use of a space that’s been traditionally taboo.<\/p>\n

The potty, loo, john etc.<\/p>\n

Yes, the Bathroom seems to have become the new frontier in brand messaging.<\/p>\n

This is a picture of the Virgin Management HQ in London.<\/p>\n

It’s a bit hard to read…but the sign over the toilet paper roll says “this is the only unauthorized\u00a0Virgin rip-off, now go wash your hands”.<\/p>\n

I think this is brilliant…<\/p>\n

It uses a frequently visited space to reinforce Virgin’s commitment to being the consumer champion.<\/p>\n

Recently I was in the NY offices of\u00a0<\/strong>?Whatif!<\/strong>\u00a0<\/a>the innovation company well-known for it’s incredibly strong company culture.<\/p>\n

They are also using the bathrooms…to post “10 Interesting Facts” about new employees. And true to ?Whatif! fashion the fact sheets are cleverly written and insightful.<\/p>\n

What’s most important is that they underline the company’s commitment to celebrating the strength and diversity of it’s people.<\/p>\n

What I haven’t seen is any brands using Bathroom Branding as an touch point to external audiences.<\/p>\n

It seems odd to me that brands like Ikea and Starbucks who are so good at using their physical environments to communicate their brand message are ignoring this touchpoint.<\/p>\n

Maybe they can’t get over the taboo of the toilet…but I think they should try.<\/p>\n

That’s my point of view. What’s your twist?<\/p>\n

Have you seen any interesting examples of Bathroom Branding? If you can, send us a picture.<\/p>\n

Our\u00a0<\/strong>online\u00a0Brand School\u00a0<\/strong><\/a>course will give you the tools you need to keep your brand creative and innovative. Receive\u00a0more information about the next semester\u00a0and\u00a0free tools and tips<\/strong><\/a>\u00a0<\/strong>when you\u00a0join our mailing list<\/strong><\/a>.<\/strong><\/p>\n

Please also check us out on\u00a0Twitter<\/a>\u00a0<\/strong>and\u00a0Facebook<\/a><\/strong>\u00a0for more insight and discussion on branding.<\/p>\n

\"\"<\/a><\/p>\n

I learned a lot from Brand School. \u00a0It inspired me to think outside the box. I have a much deeper understanding of how to effectively build a brand. – Mike S.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Lately, I’ve been noticing some pretty creative use of a space that’s been traditionally taboo. The potty, loo, john etc. Yes, the Bathroom seems to have become the new frontier in brand messaging. This is a picture of the Virgin Management HQ in London. It’s a bit hard to read…but the sign over the toilet […]<\/p>\n","protected":false},"author":6,"featured_media":3363,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,22,24,27,63,137],"tags":[209,210,40,41,60,45,211,52,54,208,79],"class_list":{"0":"post-3362","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand-culture","8":"category-brand-experience","9":"category-brand-implementation","10":"category-brand-personality","11":"category-innovation","12":"category-trends","13":"tag-whatif","14":"tag-bathroom-branding","15":"tag-brand","16":"tag-brand-building","17":"tag-brand-school","18":"tag-brandtwist","19":"tag-creative-branding","20":"tag-julie-cottineau","21":"tag-marketing","22":"tag-touch-points","23":"tag-virgin"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/3362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=3362"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/3362\/revisions"}],"predecessor-version":[{"id":16481,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/3362\/revisions\/16481"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=3362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=3362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=3362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}