{"id":4411,"date":"2013-01-03T09:54:42","date_gmt":"2013-01-03T14:54:42","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=4411"},"modified":"2018-10-18T20:13:56","modified_gmt":"2018-10-18T20:13:56","slug":"add-a-fresh-twist","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-naming\/add-a-fresh-twist\/","title":{"rendered":"Add a Fresh Twist"},"content":{"rendered":"

This post is part of our series, \u201cThirteen Tips For Stronger Branding.\u201d See the rest of the series\u00a0HERE<\/a>.<\/strong><\/p>\n

\"\"<\/a>\u00a0TIP #12: INNOVATE NEW BRAND IDEAS BY\u00a0ADDING\u00a0A\u00a0FRESH\u00a0TWIST<\/strong><\/p>\n

Fresh\u00a0ideas come from looking at old problems from new perspectives. If you are only looking at and thinking about what your competition is doing, chances are you will stay in the same rut and not come up with anything new or exciting. You need to look at old challenges from new angles.<\/p>\n

A few years back I was at an airport and saw a 747 with McDonald’s golden arches on the tail fin. I started to imagine what this McDonald’s airline would be like. I imagined it would be a good value, family friendly and most importantly it would have flexible options in terms of how I bought my ticket and any upgrades – allowing me to supersize my experience to a seat with more leg room or special menu options. As it turns out, this airline was just a figment of my imagination. It was the reflection of the neon sign in the food court on the window, and there happened to be a plane parked behind the window on the tarmac. So while it was just imaginary, it led to the very real practice of\u00a0TWISTING\u00a0brands in different categories to come up with new ideas. (That’s actually why I named my company BrandTwist.)<\/p>\n

Consumers don\u2019t live in a one-category world. For example, they make note of great customer service experiences across airlines, retail stores, dry cleaners, fast food, fine dining, taxi cabs, doctor\u2019s offices, personal trainers\u2026you name it. So as marketers we should constantly be looking at the larger brandscape for inspiration. A great way to leverage lateral thinking for your own brand is to imagine what a beloved brand (in a different category) would do if it took over your business. How would this brand use its brand DNA to innovate in your market? \u00a0Twist\u00a0an inspirational brand (ex. Virgin, Zappos, Starbucks, Apple) with yours and see the impact it can have in creating\u00a0fresh\u00a0ideas for your business today.<\/p>\n

Check out tip #13 in the series,\u00a0Commit to Continual Learning.<\/a><\/strong><\/strong><\/strong><\/p>\n

<\/strong><\/strong>BRAND SCHOOL CAN HELP YOU ADD THE TWIST YOU NEED<\/strong><\/p>\n

…After all, that’s what it’s designed to do.<\/p>\n

Julie Cottineau, the\u00a0former VP of Brand for Richard Branson\u2019s Virgin, and entrepreneur and a branding expert responsible for countless small business and personal branding makeovers, has created\u00a0Brand School,<\/a>\u00a0<\/strong>the highly effective, premier program to help you grow your business and perfect your brand at the same time.<\/p>\n

Receive\u00a0more information about the next semester\u00a0and\u00a0free brand-building tools and tips<\/strong>\u00a0<\/strong><\/a>when you join\u00a0<\/strong>the BrandTwist mailing list<\/strong><\/a>.<\/strong><\/p>\n

\"\"<\/a><\/p>\n

“Brand School was engaging and helpful to me in learning more about myself and my business.\u00a0Results came amazingly quick. Now, my brand name speaks my message immediately and I’ve expanded my reach.”<\/em> – Lynn Stull, Owner Arts2Thrive\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

This post is part of our series, \u201cThirteen Tips For Stronger Branding.\u201d See the rest of the series\u00a0HERE. \u00a0TIP #12: INNOVATE NEW BRAND IDEAS BY\u00a0ADDING\u00a0A\u00a0FRESH\u00a0TWIST Fresh\u00a0ideas come from looking at old problems from new perspectives. If you are only looking at and thinking about what your competition is doing, chances are you will stay in […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,27,108,50,37,53,103,111,262,137],"tags":[295,296,297,42,45,298,299,300,247,301,264],"class_list":{"0":"post-4411","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand-naming","7":"category-brand-personality","8":"category-digital-media","9":"category-entrepreneurs","10":"category-inspiration","11":"category-leadership","12":"category-quicktips","13":"category-quicktwist","14":"category-thirteen-tips-for-better-branding","15":"category-trends","16":"tag-adding-a-twist","17":"tag-airline-branding","18":"tag-apple","19":"tag-branding","20":"tag-brandtwist","21":"tag-fast-food-branding","22":"tag-retail-branding","23":"tag-small-businesses","24":"tag-starbucks","25":"tag-starting-a-small-business","26":"tag-zappos"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/4411","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=4411"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/4411\/revisions"}],"predecessor-version":[{"id":16408,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/4411\/revisions\/16408"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=4411"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=4411"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=4411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}