{"id":4642,"date":"2013-03-05T19:57:25","date_gmt":"2013-03-06T00:57:25","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=4642"},"modified":"2018-10-18T20:13:55","modified_gmt":"2018-10-18T20:13:55","slug":"location-location-location","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-culture\/location-location-location\/","title":{"rendered":"Location, Location, Location"},"content":{"rendered":"

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One of our recent Facebook posts featured the Gladstone Hotel<\/a><\/strong> in Toronto, Canada. Our attention was drawn to this independent hotel because of how they set themselves apart by\u00a0embracing the uniqueness of their location. Their brand is\u00a0<\/span>dedicated to offering an immersive and authentic Toronto experience to guests. The Gladstone is\u00a0<\/span>a one-of-a-kind hotel with one-of-a-kind rooms, each designed by a different local artist. Every room is detailed on their website with a statement by the local artist.<\/p>\n

CELEBRATING LOCAL WITH A TWIST<\/strong><\/p>\n

Then we discovered Provenance Hotels<\/a><\/strong>, a chain with five prominent hotels in the U.S. They create a savvy, branded experience that highlights the culture of the city in which each hotel is located. This allows guests to form personal connections with the local community, the featured art and the hotel staff. The picture above is from their Hotel Max, Seattle, WA. Each room\u2019s door is a full black and white photograph of artists and musicians that have a history connecting them to Seattle. Even the \u201cX\u201d created by lighting projected on the wall speaks to the local culture.<\/p>\n

Though these two brands are in the same business; by offering their own twist on celebrating their location, they each provide travelers a rare and enriching experience, which cannot be duplicated.<\/p>\n

HERE ARE THE LESSONS YOUR BRAND CAN APPLY<\/strong><\/p>\n

<\/strong>Often small brands feel they have to act big to be taken seriously. But small can be an advantage. Don’t be afraid to be local. Celebrating where you come from can make you stand out and be noticed \u2013 and help people identify with what you are offering. Locals appreciate the recognition and visitors appreciate getting an authentic taste of a new place. Establishing a connection with the local community also adds to the credibility of your brand.<\/p>\n

Brand School<\/a><\/strong>, our highly effective, premier branding program, will give you the tools you need to develop your branding and use it to connect your market with your brand\u2019s unique sense of place.\u00a0Receive\u00a0more information about the next semester\u00a0and\u00a0free brand-building tools and tips<\/strong><\/a>\u00a0<\/strong>when you\u00a0join our mailing list<\/strong><\/a>.<\/strong><\/p>\n

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“Motivational! I’ve given recommendations to several clients about Brand School.”\u00a0<\/em>– Liz Osting, Founder Herculiz Design<\/span><\/p>\n

This post is part of our Brands That Twist series celebrating innovative brands. Read about other breakthrough brands and more ways to grow your business and brand\u00a0<\/em>here<\/em><\/strong><\/a>.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

One of our recent Facebook posts featured the Gladstone Hotel in Toronto, Canada. Our attention was drawn to this independent hotel because of how they set themselves apart by\u00a0embracing the uniqueness of their location. Their brand is\u00a0dedicated to offering an immersive and authentic Toronto experience to guests. The Gladstone is\u00a0a one-of-a-kind hotel with one-of-a-kind rooms, […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,22,24,27,31,92,164,105,82,63,37],"tags":[40,41,207,60,45,313,314,315,316,317,318,319,320,321,322],"class_list":["post-4642","post","type-post","status-publish","format-standard","category-brand-culture","category-brand-experience","category-brand-implementation","category-brand-personality","category-brands-that-twist","category-creativity","category-customization","category-environment","category-in-the-news","category-innovation","category-inspiration","tag-brand","tag-brand-building","tag-brand-experience-2","tag-brand-school","tag-brandtwist","tag-business-identity","tag-community","tag-gladstone-hotel","tag-hotel","tag-juliecottineau","tag-local","tag-local-culture","tag-location","tag-provenance-hotels","tag-unique-branding"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t