![\"\"](\"http:\/\/brandtwist.com\/wp-content\/uploads\/2013\/03\/BT-elevator-200x300.jpg\" "\\"BrandTwist")
<\/a><\/p>\nNo matter what category your brand competes in, it\u2019s becoming harder to stand out<\/strong> since your potential customers are bombarded with so much information every day. That\u2019s why it\u2019s so important to have a really tight elevator pitch. It helps people \u201cget\u201d what you stand for right away and then quickly decide whether they want to learn more about your brand.<\/p>\n Write down your pitch in no more than 250 words and continue to practice and perfect it.<\/strong> Start with one headline promise that highlights what your brand enables, not what you offer \u2013 and three support points. Rotate and freshen these points depending on your target audience, but be prepared to tell your story in the time it would take to travel 3 elevator flights, not 30 or even 10.<\/p>\n Learn more about honing your elevator pitch in the 8 tips here:<\/strong><\/p>\n 1. Pay attention to your audience, what motivates them?\u00a0Your pitch can and should vary somewhat by audience, know what your \u201cask\u201d is. Do you want an introduction to someone else, a purchase, an investment, coverage on a blog? Know this up front and make sure you ask for what you want by the close.<\/p>\n 2. Talk about what your brand enables people to do \u2013 not just what you offer \u2013 an emotional promise fulfilled will create a loyal user.<\/p>\n 3. Add something personal and memorable to your story \u2013 perhaps something visual \u2013 the best stories give specific details we can connect with.<\/p>\n 4. Think about your story in terms of a headline and three supporting points \u2013 more than three is hard for your audience to remember.<\/p>\n 5. Try out different versions on different people \u2013 see which ones get the lean forward effect, and which ones elicit a yawn or maybe a distracted eye roll.<\/p>\n 6. Keep honing and editing \u2013 a story is never actually finished. New events happen that are significant and should be incorporated. Also updating stories keeps them fresh and interesting.<\/p>\n 7. Have a short version, but be ready to follow up with more \u2013 think about your elevator ride for your elevator pitch. Make sure you have the two-floor version but also be prepared for the twenty-floor ride to the penthouse<\/p>\n 8. Notice stories that move you and why. This could be a movie, things you read in the newspaper\u2026 Think about what elements of that story caught your attention and is there a parallel element that could help you tell your own brand story? I don\u2019t mean copying the content, but maybe borrowing the technique.<\/p>\n MAKE YOUR PITCH EVEN BETTER WITH BRAND SCHOOL\u00a0<\/strong><\/p>\n Brand building doesn\u2019t mean just designing a pretty logo and creating a cool name. It means choosing a bull\u2019s eye target and defining your unique brand promise to connect with your consumers on an emotional level. Bottom line: you need to pay attention to your brand if you\u2019re not already. And perfecting your elevator pitch is a huge part of that.<\/em><\/p>\n Now you can, with\u00a0Brand School\u2019s <\/strong><\/a>highly effective, premier branding program. \u00a0Brand School takes best practices of beloved brands such as Virgin, Apple, and Zappos and teaches you how to apply their knowledge to build your brand. We give you engaging videos, interactive exercises and exclusive access to a private community of fellow entrepreneurs.\u00a0<\/em>Learn more about the next session of Brand School HERE<\/a>.<\/em><\/strong><\/p>\n You only get one chance to make a first impression, make sure you’re ready to seize your moment. No matter what category your brand competes in, it\u2019s becoming harder to stand out since your potential customers are bombarded with so much information every day. That\u2019s why it\u2019s so important to have a really tight elevator […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,49,50,107,110,96],"tags":[40,41,417,60,418,42,45,419,420,348,421,422,423],"class_list":{"0":"post-4732","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-business-etiquette","7":"category-careers","8":"category-entrepreneurs","9":"category-overcoming-obstacles","10":"category-personal-branding","11":"category-problem-solving","12":"tag-brand","13":"tag-brand-building","14":"tag-brand-promise","15":"tag-brand-school","16":"tag-brand-story","17":"tag-branding","18":"tag-brandtwist","19":"tag-business-pitch","20":"tag-elevator","21":"tag-elevator-pitch","22":"tag-personal-brand","23":"tag-pitch","24":"tag-self-promotion"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/4732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=4732"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/4732\/revisions"}],"predecessor-version":[{"id":16396,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/4732\/revisions\/16396"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=4732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=4732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=4732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"http:\/\/brandtwist.com\/wp-content\/uploads\/2012\/10\/BrandTwistSchoolLogosHSept27withTagline-010-1-300x128.jpg\" "\\"BrandTwistSchoolLogosHSept27withTagline-010-1\\"")
<\/a><\/address>\n“It was great pulling everything together from touch points, to pillars. I would recommend Brand School to any small biz owner or entrepreneur.”<\/em>\u00a0– Sarah Weiss, Event Consulting<\/span><\/address>\n","protected":false},"excerpt":{"rendered":"