{"id":5594,"date":"2013-05-03T12:00:49","date_gmt":"2013-05-03T16:00:49","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=5594"},"modified":"2018-10-18T20:13:54","modified_gmt":"2018-10-18T20:13:54","slug":"so-you-want-to-work-in-branding-heres-my-advice","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/career-in-branding\/so-you-want-to-work-in-branding-heres-my-advice\/","title":{"rendered":"So You Want To Work In Branding. Here\u2019s My Advice\u2026"},"content":{"rendered":"

This post, So You Want to Work in Branding. Here’s My Advice\u2026 is the first in our series providing insight and action steps for those seeking a career in branding. Julie Cottineau\u00a0gives her top tips and shares insights from her 25+ years at great companies such as Grey, Interbrand and Virgin.\u00a0You can read more entries in this Career series HERE<\/a><\/strong>.\u00a0<\/em><\/p>\n

\"\"<\/a><\/p>\n

One of my favorite things about spring is – STUDENTS! Every April I get to spend time with undergraduate and graduate students at both Cornell and Columbia \u2013 two great universities where I’ve had the good fortune of teaching as an adjunct professor. I also get to connect with students in my own online program, Brand School<\/a><\/strong>.<\/p>\n

During and after my visits to campus, I receive dozens of questions about pursuing a career in branding touching on a wide array of topics such as: \u201cHow do I grow and manage my personal brand?\u201d\u00a0\u201cIs it better to work at an agency or client-side?\u201d \u201cHow do I break into the branding business?\u201d<\/p>\n

I\u2019d love to be able to sit down and speak one-on-one with each student about his or her concerns. But unfortunately, my schedule is full to the brim with my brand consultancy\u00a0BrandTwist<\/strong><\/a>, my\u00a0Brand School<\/a>\u00a0<\/strong>program, and two full-time students of my own (a 6th grader and a 10th grader).<\/p>\n

But the career concerns of my students are so important; I simply could not let them go. And thus began the foundation for this blog series, So You Want to Work in Branding<\/em>. Here’s My Advice…<\/em> \u00a0This series is designed specifically for those considering a career in branding. I give my top tips and share with you my insights from over 25+ years at great companies such as Grey, Interbrand and Virgin. If you are curious, you can read more about my background here<\/a><\/strong>.<\/p>\n

[sc:optin]<\/p>\n

If you are considering a career in the branding industry, this series is about YOU. The more input you share about your concerns, questions and issues, the more meaningful information I can provide. Leave your input in the comments section below \u2013 that way other students (who probably have similar questions) can also join in and benefit from the conversation.<\/p>\n

Please realize the point-of-view I express in this blog series is based solely on my own experience. There is no one right way to go about building a career in branding \u2013 but that\u2019s part of the fun of it.<\/p>\n

WHERE DO I START?<\/strong><\/p>\n

This blog series<\/strong> <\/a>is a great place to start your process.<\/p>\n

Speak to as many people as possible in the industry.<\/p>\n

Always have your contact information readily available (yes, we still use actual business cards!). And be ready with a short elevator pitch about your credentials and what makes you a desirable hire. You can read more about honing your elevator pitch here.<\/a><\/strong><\/p>\n

Consider the relationship you have with your teachers, professors, and counselors as a wonderful resource. They may have direct referrals for you or give you ideas on where to network.<\/p>\n

Additional powerful resources are college club, alumni and fraternity or sorority connections.<\/p>\n

GET NOTICED ONLINE<\/strong><\/p>\n

One thing you can start to do right away to flex your branding muscle and increase your visibility is to be a guest author for industry blogs.\u00a0BrandTwist<\/strong><\/a>\u00a0<\/strong>is always looking for student and guest authors for our\u00a0blog<\/strong><\/a>. Interested? Just send a brief synopsis of your blog idea along with a sample paragraph to\u00a0Jamie@BrandTwist.com<\/strong><\/a>\u00a0and we will contact you within one week to let you know if your blog idea has been accepted.<\/p>\n

Check out the BrandTwist blog list of categories we cover (to the right) and view the latest guest blog posts here<\/a><\/strong>.<\/p>\n

BrandTwist does not pay for guest blog content, but we will provide you with a byline that includes your contact details. This is a great platform to reach other people who are passionate about brand. Who knows\u2026 maybe your future employer will see your blog post and call you for an interview!<\/p>\n

JUST ONE MORE THING<\/strong><\/p>\n

You may be tempted to charge ahead with a full-court press when you start to contact your resources and associations, but I urge caution here. There are effective and ineffective ways of making yourself noticeable and accessible. We will cover many of the do\u2019s and don\u2019ts throughout the rest of this blog series, so please stay tuned!<\/p>\n

I look forward to sharing with you and hearing from you! Feel free to share this post with any friends you think could also benefit from a smarter job search.<\/p>\n

Here’s the next post in the Career series: Network More Effectively to Land the Job<\/a><\/strong>.<\/p>\n

\"\"<\/a><\/p>\n

“Julie’s active participation in Brand School and \u00a0feedback was amazing and helped a LOT. I received great value from this program.”<\/span><\/em>\u00a0– Leslie Hughes, PUNCHmedia\u00a0<\/span><\/p>\n

Brand School<\/a><\/strong>, our highly effective, premier branding program,\u00a0will give you the insight and tools you need to get the job done. Receive\u00a0more information about Brand School’s next session and get\u00a0free tools and tips<\/strong><\/a>\u00a0<\/strong>when you\u00a0join our mailing list<\/strong><\/a>.<\/strong><\/p>\n

Please also check us out on\u00a0Twitter<\/a>\u00a0<\/strong>and\u00a0Facebook<\/a><\/strong>\u00a0for more insight and discussion on branding.<\/p>\n","protected":false},"excerpt":{"rendered":"

This post, So You Want to Work in Branding. Here’s My Advice\u2026 is the first in our series providing insight and action steps for those seeking a career in branding. Julie Cottineau\u00a0gives her top tips and shares insights from her 25+ years at great companies such as Grey, Interbrand and Virgin.\u00a0You can read more entries […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34,49,135,50,110,57],"tags":[424,40,60,42,43,425,45,46,47,426,427,428,429,52,430,431,432],"class_list":{"0":"post-5594","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-career-in-branding","7":"category-careers","8":"category-communication","9":"category-entrepreneurs","10":"category-personal-branding","11":"category-social-networking","12":"tag-agency","13":"tag-brand","14":"tag-brand-school","15":"tag-branding","16":"tag-branding-career","17":"tag-branding-industry","18":"tag-brandtwist","19":"tag-career","20":"tag-career-advice","21":"tag-client","22":"tag-columbia","23":"tag-cornell","24":"tag-education","25":"tag-julie-cottineau","26":"tag-school","27":"tag-students","28":"tag-universities"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/5594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=5594"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/5594\/revisions"}],"predecessor-version":[{"id":16382,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/5594\/revisions\/16382"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=5594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=5594"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=5594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}