{"id":5616,"date":"2013-06-06T13:49:41","date_gmt":"2013-06-06T17:49:41","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=5616"},"modified":"2018-10-18T20:13:53","modified_gmt":"2018-10-18T20:13:53","slug":"sharpen-your-digital-fluency","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/career-in-branding\/sharpen-your-digital-fluency\/","title":{"rendered":"Sharpen Your Digital Fluency to Win the Job"},"content":{"rendered":"<p><em>This post, Sharpen Your Digital Fluency to Win the Job, is another in our series providing insight and action steps for those seeking a career in branding. Julie Cottineau\u00a0gives her top tips and shares insights from her 25+ years at great companies such as Grey, Interbrand and Virgin.\u00a0You can read more entries in this Career series\u00a0<strong><a href=\"http:\/\/brandtwist.com\/category\/career-in-branding\/\" target=\"_blank\">HERE<\/a><\/strong>.\u00a0<\/em><\/p>\n<p style=\"text-align: left;\"><a href=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2013\/05\/social-media.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-5691\" title=\"social media\" alt=\"\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2013\/05\/social-media.jpg\" width=\"275\" height=\"183\" \/><\/a>Whether you are a raving fan of Facebook &#8211; or a hater &#8211; it doesn&#8217;t really matter.<\/p>\n<p>Part of the appeal of hiring someone in their 20\u2019s is that the hiring manager (often someone in their 40\u2019s or 50&#8217;s) believes that you are a <em>Digital Native<\/em> and that you will help them decipher Instagram from Pinterest and everything in between.<\/p>\n<p>I meet marketing students all the time who say, \u201cI\u2019m not really that into social media.\u201d Well here\u2019s my advice\u2026 Get into it. Fast.<\/p>\n<p>If you are interested in branding or marketing, you need to be fluent in Social Media. Not as someone posting vacation pics and snaps of wild karaoke nights &#8211; but as someone who understands and appreciates the power of social media to connect with people, create dialogue and build brands.<\/p>\n<p>The latest \u201chot\u201d social channel may fluctuate or evolve over time (personally I think there is a whole generation of tweens who are going to be more loyal to Instagram then Facebook) but two-way relationships \u2013 engagement marketing \u2013 are here to stay. And you need to know your Tumblr from your Twitter and how to use it for brands you will be helping to build.<\/p>\n<p>So what\u2019s a budding brander to do? Does this mean you have to become an uber blogger or tweet 24\/7? No, but you do need to be able to demonstrate digital fluency:<\/p>\n<ul>\n<li>Be prepared in interviews to talk about what brands and branding experts you follow on Twitter.<\/li>\n<li>Reach out to experts and agencies through their blogs\/twitter accounts. Leave positive, insightful comments. These budding relationships could \u00a0help you down the road in your job search.<\/li>\n<li>Make sure you have a professional presence on the major social media such as Linkedin and Twitter, and make sure your profiles are up-to-date<\/li>\n<li>If you have a Linkedin or Twitter profile, make sure you include a professional, friendly picture. None of those grey portrait outlines or generic blue eggs. They communicate that you are not really committed.<\/li>\n<li>And think about starting a blog or a twitter account dedicated to branding, marketing, and\/or creativity. No one but your mom may read it at first, but it you post or tweet fairly frequently, it will eventually come up when prospective employers Google your name &#8211; and it will show that you are serious about the field.<\/li>\n<\/ul>\n<p>Want to start increasing your visibility right away? Apply to be a guest blogger for\u00a0<strong><a href=\"http:\/\/herculiz.com\/dev\" target=\"_blank\">BrandTwist<\/a>. <\/strong>We&#8217;re always<strong>\u00a0<\/strong>looking for great student and guest authors for our<strong><a href=\"http:\/\/brandtwist.com\/blog\/\" target=\"_blank\"> blog<\/a><\/strong>. Interested? Just send a brief synopsis of your blog idea along with a sample paragraph to <strong><a href=\"mailto:Jamie@BrandTwist.com\">Jamie@BrandTwist.com<\/a><\/strong> and we will contact you within one week to let you know if your blog idea has been accepted for further development.<\/p>\n<p>BrandTwist does not pay for guest blog content, but we will provide you with a byline that includes your bio and contact details. This is a great platform to reach other people who are passionate about brand. Who knows\u2026 maybe your future employer will see your blog post and call you for an interview!<\/p>\n<p>Hone your skills.\u00a0<strong><a href=\"http:\/\/BrandSchoolOnline.com\" target=\"_blank\">Brand School<\/a><\/strong>, our highly effective, premier branding course,\u00a0will give you the tools you need to develop your branding skills. Receive\u00a0more information about Brand School&#8217;s next session and get free<a href=\"http:\/\/BrandSchoolOnline.com\" target=\"_blank\">\u00a0<\/a><strong><a href=\"http:\/\/BrandSchoolOnline.com\" target=\"_blank\">brand-building tools and tips<\/a>\u00a0<\/strong>when you join<strong>\u00a0<\/strong><strong><a href=\"http:\/\/BrandSchoolOnline.com\" target=\"_blank\">our mailing list<\/a>.<\/strong><\/p>\n<p>Please also check us out on\u00a0<a href=\"http:\/\/twitter.com\/jcottin\"><strong>Twitter<\/strong><\/a><strong>\u00a0<\/strong>and\u00a0<a href=\"http:\/\/facebook.com\/BrandTwist\"><strong>Facebook<\/strong><\/a>\u00a0for more insight and discussion on branding.<\/p>\n<address><a title=\"BrandSchool\" href=\"http:\/\/BrandSchoolOnline.com\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" title=\"BrandTwistSchoolLogosHSept27withTagline-010-1\" alt=\"\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2013\/02\/BrandTwistSchoolLogosHSept27withTagline-010-1-300x128.jpg\" width=\"300\" height=\"128\" \/><\/a><\/address>\n<address><span style=\"color: #b22c91;\"><em>&#8220;Brand School helped me get clear on my messaging and my brand. Now my clients know exactly what it is I bring to my classes.&#8221;<\/em> &#8211; Josh Pais, Actor and Founder of Committed Impulse, creativity workshop<\/span><\/address>\n","protected":false},"excerpt":{"rendered":"<p>This post, Sharpen Your Digital Fluency to Win the Job, is another in our series providing insight and action steps for those seeking a career in branding. Julie Cottineau\u00a0gives her top tips and shares insights from her 25+ years at great companies such as Grey, Interbrand and Virgin.\u00a0You can read more entries in this Career [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34,49,135,108,50,82,110,56,57],"tags":[424,40,60,42,43,425,45,46,47,426,522,51,52,54,437,430,170,58],"class_list":{"0":"post-5616","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-career-in-branding","7":"category-careers","8":"category-communication","9":"category-digital-media","10":"category-entrepreneurs","11":"category-in-the-news","12":"category-personal-branding","13":"category-social-media","14":"category-social-networking","15":"tag-agency","16":"tag-brand","17":"tag-brand-school","18":"tag-branding","19":"tag-branding-career","20":"tag-branding-industry","21":"tag-brandtwist","22":"tag-career","23":"tag-career-advice","24":"tag-client","25":"tag-digital-media-2","26":"tag-job-search","27":"tag-julie-cottineau","28":"tag-marketing","29":"tag-networking","30":"tag-school","31":"tag-social-media-2","32":"tag-student"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/5616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=5616"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/5616\/revisions"}],"predecessor-version":[{"id":16375,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/5616\/revisions\/16375"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=5616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=5616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=5616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}