{"id":5629,"date":"2013-05-17T10:44:35","date_gmt":"2013-05-17T14:44:35","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=5629"},"modified":"2018-10-18T20:13:54","modified_gmt":"2018-10-18T20:13:54","slug":"bring-your-experience-off-the-page","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/agencyclient-relations\/bring-your-experience-off-the-page\/","title":{"rendered":"Land the Job: Bring Your Experience Off the Page!"},"content":{"rendered":"<p><em>This post, Land the Job: Bring Your Experience Off the Page! is another in our series providing insight and action steps for those seeking a career in branding. Julie Cottineau\u00a0gives her top tips and shares insights from her 25+ years at great companies such as Grey, Interbrand and Virgin.\u00a0You can read more entries in this Career series\u00a0<strong><a href=\"http:\/\/brandtwist.com\/category\/career-in-branding\/\" target=\"_blank\">HERE<\/a><\/strong>.\u00a0<\/em><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2013\/05\/resume-in-a-bottle.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-5722\" title=\"resume in a bottle\" alt=\"\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2013\/05\/resume-in-a-bottle.jpg\" width=\"390\" height=\"240\" \/><\/a><\/p>\n<p style=\"text-align: left;\"><span style=\"text-align: left;\">One of the most important challenges to landing a job in branding is knowing how to make sure you stand out. Chances are there are more than a few candidates vying for the same internship or full time job that you\u2019ve got your eye on.<\/span><\/p>\n<p>Having been on the hiring side many times, I can tell you that after a while the stream of candidates becomes a blur. One thing that helps a candidate stand out is to have a presentation of his or her experience. I call this a \u201cvisual resume.\u201d By that I simply mean: a well-designed, clean PDF that brings some of the examples in your resume to life. For example:<\/p>\n<ul>\n<li>Spent a summer as an intern at a local agency? Put a screen grab of that agency\u2019s logo and some of the key projects\/brands you were involved with on a page. Make sure you don\u2019t show anything that the Agency or their clients would consider confidential (when in doubt ask).<\/li>\n<\/ul>\n<p>Help your prospective employer visualize your experience.<\/p>\n<ul>\n<li>Ran the marketing for one of your school\u2019s events? Show pictures from the day and include stats about how many people you reached etc.<\/li>\n<\/ul>\n<p>Unless you\u2019ve worked on mega brands like Coke and Nike, it\u2019s going to take your interviewer a few minutes to really understand what you are talking about and determine if the experience is relevant to what he or she is looking for.\u00a0Help them make the leap more quickly by brining the examples to life. To that end, make sure you are taking pictures at any school events, and scanning the covers and key pages of any relevant projects (like a marketing class project where you had to come up with ideas for a new brand).<\/p>\n<p>Another effective thing that you can do which shows your interest in the job is do an informal customer experience audit before the interview and bring your findings with you.<\/p>\n<p>When I was interviewing to be the VP of Brand at Virgin, I did my own desktop audit of the Virgin brand \u2013 I looked at the websites of each of the individual brands in the Virgin family and I did an informal survey about what the brand stood for among people in what I perceived to be their target market. I\u00a0presented these \u201cfindings\u201d along with some initial suggestions on how to address the brand\u2019s challenges as part of my interview. I didn\u2019t present it as in-depth research, just a conversation starter. But it did show that I wasn\u2019t just <em>saying <\/em>I was interested in working there; I was <em>proving<\/em> it through a bit of extra research. And the rest is history\u2026<\/p>\n<p>Think about putting in a little extra work prior to your interview and be prepared to share a point of view. You don\u2019t have to be \u201cright\u201d in your learning, just as long as you can demonstrate a solid thought process. It will also help you gauge how open your potential employer is to suggestions. Receive more tips and techniques on how to do this in our post <strong><a href=\" http:\/\/brandtwist.com\/agencyclient-relations\/introducing-13-tips-for-2013\/ \" target=\"_blank\">HERE<\/a><\/strong>.<\/p>\n<p><strong><a href=\"http:\/\/BrandSchoolOnline.com\">Brand School<\/a><\/strong>, our highly effective, premier branding program,<strong>\u00a0<\/strong>gives you the tools and techniques you need to keep your brand shining through and standing out.\u00a0Receive\u00a0more information about Brand School&#8217;s next session and get\u00a0<a href=\"http:\/\/BrandSchoolOnline.com\" target=\"_blank\"><strong>free brand-building tools and tips<\/strong><\/a><strong>\u00a0<\/strong>when you\u00a0<a href=\"http:\/\/BrandSchoolOnline.com\" target=\"_blank\"><strong>join our mailing list<\/strong><\/a><strong>.<\/strong><\/p>\n<p>Please also check us out on\u00a0<strong><a href=\"http:\/\/twitter.com\/jcottin\" target=\"_blank\">Twitter<\/a>\u00a0<\/strong>and\u00a0<strong><a href=\"http:\/\/facebook.com\/BrandTwist\" target=\"_blank\">Facebook<\/a><\/strong>\u00a0for more insight and discussion on branding.<\/p>\n<address><a href=\"http:\/\/BrandSchoolOnline.com\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" title=\"BrandTwistSchoolLogosHSept27withTagline-010-1\" alt=\"\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2012\/10\/BrandTwistSchoolLogosHSept27withTagline-010-1-300x128.jpg\" width=\"300\" height=\"128\" \/><\/a><\/address>\n<address><span style=\"color: #b22c91;\"><em>&#8220;Brand School had great examples of real companies. I was able to dig even deeper, think of things in a new way, and get new ideas for my brand.It was well worth the fee.&#8221;<\/em>\u00a0&#8211; Brenda Dillion Cavette, Founder Fashionista Tea<\/span><\/address>\n","protected":false},"excerpt":{"rendered":"<p>This post, Land the Job: Bring Your Experience Off the Page! is another in our series providing insight and action steps for those seeking a career in branding. Julie Cottineau\u00a0gives her top tips and shares insights from her 25+ years at great companies such as Grey, Interbrand and Virgin.\u00a0You can read more entries in this [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,15,21,32,34,49,135,92,50,82,56],"tags":[40,60,42,43,425,45,46,47,433,65,434,51,52,54,121,58],"class_list":{"0":"post-5629","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-advertising","7":"category-agencyclient-relations","8":"category-brand-culture","9":"category-business-etiquette","10":"category-career-in-branding","11":"category-careers","12":"category-communication","13":"category-creativity","14":"category-entrepreneurs","15":"category-in-the-news","16":"category-social-media","17":"tag-brand","18":"tag-brand-school","19":"tag-branding","20":"tag-branding-career","21":"tag-branding-industry","22":"tag-brandtwist","23":"tag-career","24":"tag-career-advice","25":"tag-hiring","26":"tag-job","27":"tag-job-interview","28":"tag-job-search","29":"tag-julie-cottineau","30":"tag-marketing","31":"tag-resume","32":"tag-student"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/5629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=5629"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/5629\/revisions"}],"predecessor-version":[{"id":16379,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/5629\/revisions\/16379"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=5629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=5629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=5629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}