{"id":5730,"date":"2013-05-29T17:37:48","date_gmt":"2013-05-29T21:37:48","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=5730"},"modified":"2018-10-18T20:13:53","modified_gmt":"2018-10-18T20:13:53","slug":"how-not-to-dress-for-success","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-culture\/how-not-to-dress-for-success\/","title":{"rendered":"How Not to Dress for Success"},"content":{"rendered":"

This post, How Not to Dress for Success, is another in our series providing insight and action steps for those seeking a career in branding. Julie Cottineau\u00a0gives her top tips and shares insights from her 25+ years at great companies such as Grey, Interbrand and Virgin.\u00a0You can read more entries in this Career series\u00a0HERE<\/a><\/strong>.\u00a0<\/em><\/p>\n

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It may be summer, but this is still a job. Even if you see senior partners dressing in casual clothes \u2013 remember they\u2019ve already gotten the job. If you are an intern or junior employee, \u00a0you are still auditioning. The casual air in a creative environment like an agency can be misleading, but if you have any doubt whatsoever, err on the more professional side.<\/p>\n

This means:<\/p>\n

No flip flops (for men or women) ever- save them for the beach!<\/p>\n

No midriff baring.<\/p>\n

Gals: No super micro-mini skirts or hotpants.<\/p>\n

Guys: Depending on your company, you may not need to wear a jacket or tie – but no shorts or scruffy t-shirts, and no pants hanging so low they\u2019re falling off.<\/p>\n

Pay attention to how the men and women in the office are dressing when they go to see clients.<\/p>\n

When in doubt: ask!<\/p>\n

Dress for the job you want, not for the job you have. This doesn\u2019t mean you need to spend a lot of money, but it doesn\u2019t mean you need to look frumpy either. Just be clean, neat and professional.\u00a0 Don\u2019t go for the\u00a0the\u00a0<\/span>Devil Wears Prada\u00a0<\/em>Anne Hathaway\u00a0before<\/strong> look.<\/p>\n

If you are in the branding business, you do need to pay a little attention to your own brand. This is a great time to start cultivating your unique personal style, and style can be expressed in many ways.<\/p>\n

If you do want to show some personality through your clothing, accessorize. This can be statement jewelry, cool\u00a0bags, belts, shoes, hats, scarfs or ties; all applicable for both men and women.<\/p>\n

Perhaps there is a certain color, pattern or cool style of specs that you are passionate about. Don\u2019t be afraid to wear them continually and start to develop a signature look. As long as it\u2019s genuinely connected to who you are \u2013 don\u2019t play dress up.<\/p>\n

One place where shorts are totally appropriate\u2014the company softball team. Joining in is a great way to show your unique personality, demonstrate that you are team player and get to know your future colleagues and bosses.<\/p>\n

When I was at Virgin we had a great college intern who came to every game. He wasn\u2019t the best batter or fielder but he had such a great attitude. He was always cheering his teammates on and offering to buy the first round at the pub after the game. This definitely made a positive and memorable impression, gave us great insight into his personality and showed that he was someone who could fit in with the corporate culture.<\/p>\n

Have you observed a fashion faux pas in the office? We’d love to hear about your own experience… maybe it was your own internship or a story from one of your friends.<\/p>\n

Also, if you are looking to boost your resume, why not become a guest blogger for BrandTwist? Reach out to jamie@herculiz.com with your blog idea or any questions about guest blogging.<\/p>\n

Brand School<\/a><\/strong>, our highly effective, premier branding program,\u00a0will give you the insight and tools you need to express your personal brand for greater recognition in your career field.\u00a0Receive\u00a0more information about Brand School’s next session and get\u00a0free brand-building tools and tips<\/strong><\/a>\u00a0<\/strong>when you\u00a0join our mailing list<\/strong>.<\/strong><\/a><\/p>\n

Please also connect with us out on\u00a0Twitter<\/a>\u00a0<\/strong>and\u00a0Facebook<\/a><\/strong>\u00a0for more insight and discussion on branding.<\/p>\n

\"\"<\/a><\/address>\n
“I highly recommend tis class to anybody; it will put your business on a different level.”<\/em> –\u00a0Dr. Marina Kostina, Distance Learning Specialist, CEO of\u00a0 wired@heart<\/span><\/address>\n","protected":false},"excerpt":{"rendered":"

This post, How Not to Dress for Success, is another in our series providing insight and action steps for those seeking a career in branding. Julie Cottineau\u00a0gives her top tips and shares insights from her 25+ years at great companies such as Grey, Interbrand and Virgin.\u00a0You can read more entries in this Career series\u00a0HERE.\u00a0 It […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,32,34,49,135,50,64,53,110],"tags":[40,41,60,42,43,45,46,438,65,51,52,54,66],"class_list":{"0":"post-5730","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand-culture","7":"category-business-etiquette","8":"category-career-in-branding","9":"category-careers","10":"category-communication","11":"category-entrepreneurs","12":"category-insights","13":"category-leadership","14":"category-personal-branding","15":"tag-brand","16":"tag-brand-building","17":"tag-brand-school","18":"tag-branding","19":"tag-branding-career","20":"tag-brandtwist","21":"tag-career","22":"tag-dress","23":"tag-job","24":"tag-job-search","25":"tag-julie-cottineau","26":"tag-marketing","27":"tag-personal-branding-2"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/5730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=5730"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/5730\/revisions"}],"predecessor-version":[{"id":16377,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/5730\/revisions\/16377"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=5730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=5730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=5730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}