{"id":5737,"date":"2013-07-02T13:12:38","date_gmt":"2013-07-02T17:12:38","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=5737"},"modified":"2018-10-18T20:13:52","modified_gmt":"2018-10-18T20:13:52","slug":"finding-the-right-job-fit-large-vs-small","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/agencyclient-relations\/finding-the-right-job-fit-large-vs-small\/","title":{"rendered":"Finding the Right Job Fit: Large vs. Small"},"content":{"rendered":"

Julie Cottineau\u00a0gives her top tips from her 25+ years at great companies such as Grey, Interbrand and Virgin in this post, “Finding the Right Job Fit: Large vs. Small” from our series providing insight and action steps for those seeking a career in branding.\u00a0<\/em>You can read more entries in this Career series\u00a0HERE<\/a><\/strong>.\u00a0<\/em><\/p>\n

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A question I often get from job-seekers is, “What are the trade-offs of working for a big vs. small company or agency?”<\/p>\n

\u201cDoes size really matter?\u201d<\/p>\n

When deciding between a boutique ad agency, a global one, a major mass-marketer client or a small start up, there are definite pros and cons of each you should consider.<\/p>\n

For example, if you have wanderlust, like I did a few years out of college, the bigger the better. I was fortunate enough to spend 3 of my 10-year tenure at Grey Global in the Paris office. This was an amazing, life-changing experience (I met my husband, who is French, while living there). Grey had a fairly established program of sending people around the globe. So while I did have to press to be one of the lucky ones chosen for an international assignment, the program was already well-oiled and very much in place.<\/p>\n

I\u2019ve also worked at small agencies when I was first starting out and have found several benefits in the boutique model as well.<\/p>\n

These include: 1) access to senior mentors, 2) fewer layers often means more responsibility for juniors and, 3) participation in new business.<\/p>\n

On our pitches the entire agency got involved instead of just a small select new business team, and I learned a ton.<\/p>\n

But my wisest piece of advice to help alleviate some of the worry over the debate of small vs. large is to prioritize these two more important factors: 1) What account am I working on, and 2) Who am I working for?<\/p>\n

[sc:optin]
\nThese two factors are more important then the number of employees listed in the directory. A dynamic brand- one that you are really passionate about, even at a relatively small, up and coming Agency or a start up, can teach you a lot and you will invest more time and energy into it – and this will shine through in interviews and your resume as your move on after a while to look for your next opportunity.<\/p>\n

Also the right boss – someone who will invest in you, share their wisdom, give you tools, feedback and responsibility- in my opinion trumps any factors of big vs. small. It also doesn’t hurt if he\/she also has had experience with both big and small Agencies – so you can benefit from both sides of the coin.<\/p>\n

Brand School<\/a><\/strong>, our highly effective, premier branding program, gives you the strategies and tools you need to create a \u00a0personal and professional brand that’s a fit in any sized company.\u00a0Receive\u00a0more information about Brand School’s next session and get\u00a0free brand-building tools and tips<\/strong><\/a>\u00a0<\/strong>when you join\u00a0<\/strong>our mailing list<\/strong><\/a>.<\/strong><\/p>\n

Please also join us on\u00a0Twitter<\/a>\u00a0<\/strong>and\u00a0Facebook<\/a><\/strong>\u00a0for more insight and discussion on branding.<\/p>\n

\"\"<\/a><\/p>\n

“It was great pulling everything together from touch points, to pillars. I would recommend Brand School to any small biz owner or entrepreneur.”\u00a0<\/em>– Sarah W., Entrepreneur<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Julie Cottineau\u00a0gives her top tips from her 25+ years at great companies such as Grey, Interbrand and Virgin in this post, “Finding the Right Job Fit: Large vs. Small” from our series providing insight and action steps for those seeking a career in branding.\u00a0You can read more entries in this Career series\u00a0HERE.\u00a0 A question I […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,15,21,34,49,50,64,110],"tags":[40,41,60,42,43,45,47,65,51,524,52,54,421],"class_list":{"0":"post-5737","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-advertising","7":"category-agencyclient-relations","8":"category-brand-culture","9":"category-career-in-branding","10":"category-careers","11":"category-entrepreneurs","12":"category-insights","13":"category-personal-branding","14":"tag-brand","15":"tag-brand-building","16":"tag-brand-school","17":"tag-branding","18":"tag-branding-career","19":"tag-brandtwist","20":"tag-career-advice","21":"tag-job","22":"tag-job-search","23":"tag-job-search-advice","24":"tag-julie-cottineau","25":"tag-marketing","26":"tag-personal-brand"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/5737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=5737"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/5737\/revisions"}],"predecessor-version":[{"id":16368,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/5737\/revisions\/16368"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=5737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=5737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=5737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}