{"id":5929,"date":"2013-05-06T17:54:36","date_gmt":"2013-05-06T21:54:36","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=5929"},"modified":"2018-10-25T15:28:16","modified_gmt":"2018-10-25T15:28:16","slug":"word-of-eye-is-key-to-success-in-branding-today","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/advertising\/word-of-eye-is-key-to-success-in-branding-today\/","title":{"rendered":"‘Word of Eye’ Is Key to Success in Branding Today"},"content":{"rendered":"
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(Image credit: AFP\/Getty Images via @daylife)<\/figcaption><\/figure>\n

Forbes columnist Allen Adamson recently came to BrandTwist<\/a><\/strong> founder Julie Cottineau for her input regarding the latest digital technology trends and their impact on brands and marketing. She provided insight on how brands like Virgin America use strong visual branding to get their brand story across;\u00a0and how it’s important to have brand signatures and images be click, shoot and send worthy.\u00a0In today’s quick-paced technology based markets, it’s even more critical to utilize what Julie calls ‘Word of Eye’ to remain in the forefront of consumer thinking. ‘Word of Eye’ is not only the current trend, but the wave of the future as well.<\/p>\n

Read the full article by Allen Adamson on Forbes.com: \u00a0Virgin, Disney, Apple Know ‘Word of Eye’ Is Key to Success in Branding Today<\/a><\/strong><\/p>\n

What brands have you seen that successfully leverage “Word of Eye”?<\/p>\n

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Brand School<\/a><\/strong>\u00a0our highly effective, premier branding program,\u00a0will give you the tools you need to develop your branding word and Word of Eye skills. Receive\u00a0more information about Brand School’s next session and get\u00a0brand-building tools and tips<\/a>\u00a0<\/strong>when you join\u00a0<\/strong>our mailing list<\/a>.<\/strong><\/p>\n

Please also check us out on\u00a0Twitter<\/strong><\/a>\u00a0<\/strong>and\u00a0Facebook<\/strong><\/a>\u00a0for more insight and discussion on branding.<\/p>\n

“Brand School had great examples of real companies. I was able to dig even deeper, think of things in a new way, and get new ideas for my brand. It was well worth the fee.”<\/em>\u00a0<\/em>–\u00a0<\/span>Brenda Dillion Cavette, Founder Fashionista Tea<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Forbes columnist Allen Adamson recently came to BrandTwist founder Julie Cottineau for her input regarding the latest digital technology trends and their impact on brands and marketing. She provided insight on how brands like Virgin America use strong visual branding to get their brand story across;\u00a0and how it’s important to have brand signatures and images […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,21,22,24,135,92,108,82,56,137],"tags":[439,40,41,60,440,42,45,441,52,54,443,444],"class_list":{"0":"post-5929","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-advertising","7":"category-brand-culture","8":"category-brand-experience","9":"category-brand-implementation","10":"category-communication","11":"category-creativity","12":"category-digital-media","13":"category-in-the-news","14":"category-social-media","15":"category-trends","16":"tag-allen-adamson","17":"tag-brand","18":"tag-brand-building","19":"tag-brand-school","20":"tag-brand-value","21":"tag-branding","22":"tag-brandtwist","23":"tag-forbes","24":"tag-julie-cottineau","25":"tag-marketing","26":"tag-visual-branding","27":"tag-word-of-eye"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/5929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=5929"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/5929\/revisions"}],"predecessor-version":[{"id":16380,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/5929\/revisions\/16380"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=5929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=5929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=5929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}